MTV Video Music Award – Breakthrough Video explained

MTV Video Music Award
for Breakthrough Video
Presenter:MTV
Country:United States
Year:1988
Year2:2010
Holder:The Black Keys – "Tighten Up"
Most Wins:R.E.M. & Fatboy Slim (2)
Website:VMA website

The MTV Video Music Award for Breakthrough Video was first awarded in 1988, replacing the award for Most Experimental Video. Along with Best Direction in a Video, this award was considered to be one of the most important professional categories at the VMAs, as every once in a while it was even presented during the main show (unlike most technical awards which were presented during the pre-show).

The award for Breakthrough Video was given out every year from 1988 to 2005, after which it was retired. In 2009, however, MTV decided to bring back this category and continued to present it until 2010, after which it was retired again.

R.E.M. and Fatboy Slim are the two biggest winners of this award, as they each have won it twice. Art of Noise, meanwhile, is the only artist or group to have won this award under its two incarnations: Most Experimental Video in 1985 and Breakthrough Video in 1989.

Recipients

1980s

Year! scope="col" style="width:250px;"
Winner(s)VideoNominees
INXS"Need You Tonight" / "Mediate"[1]
"Kiss"[2]

1990s

Year! scope="col" style="width:250px;"
Winner(s)VideoNominees
Tears for Fears"Sowing the Seeds of Love"[3]
R.E.M."Losing My Religion"[4]
Red Hot Chili Peppers"Give It Away"[5]
Los Lobos"Kiko and the Lavender Moon"[6]
R.E.M."Everybody Hurts"[7]
Weezer"Buddy Holly"[8]
The Smashing Pumpkins"Tonight, Tonight"[9]
Jamiroquai"Virtual Insanity"[10]
The Prodigy"Smack My Bitch Up"[11]
Fatboy Slim"Praise You"[12]

2000s

Year! scope="col" style="width:250px;"
Winner(s)VideoNominees
Björk"All Is Full of Love"[13]
Fatboy Slim"Weapon of Choice"[14]
The White Stripes"Fell in Love with a Girl"[15]
Coldplay"The Scientist"[16]
Franz Ferdinand"Take Me Out"[17]
Gorillaz"Feel Good Inc."[18]
– colspan="4"
Matt & Kim"Lessons Learned"[19]

2010s

Year! scope="col" style="width:250px;"
Winner(s)VideoNominees
The Black Keys"Tighten Up"[20]

Notes and References

  1. Web site: MTV Video Music Awards 1988. MTV. July 23, 2012. August 21, 2018. https://web.archive.org/web/20180821160513/http://www.mtv.com/ontv/vma/1988/. dead.
  2. Web site: MTV Video Music Awards 1989. MTV. July 23, 2012. July 11, 2011. https://web.archive.org/web/20110711215428/http://www.mtv.com/ontv/vma/1989/. dead.
  3. Web site: MTV Video Music Awards 1990. MTV. July 23, 2012. February 19, 2017. https://archive.today/20170219003236/http://www.mtv.com/vma/1990. dead.
  4. Web site: MTV Video Music Awards 1991. MTV. July 23, 2012. October 18, 2015. https://web.archive.org/web/20151018005826/http://www.mtv.com/ontv/vma/1991/. dead.
  5. Web site: MTV Video Music Awards 1992. MTV. July 23, 2012. June 30, 2012. https://archive.today/20120630111824/http://www.mtv.com/ontv/vma/1992/. dead.
  6. Web site: MTV Video Music Awards 1993. MTV. July 23, 2012. May 4, 2013. https://web.archive.org/web/20130504110019/http://www.mtv.com/ontv/vma/1993/. dead.
  7. Web site: MTV Video Music Awards 1994. MTV. July 23, 2012. May 4, 2015. https://web.archive.org/web/20150504080658/http://www.mtv.com/ontv/vma/1994/. dead.
  8. Web site: MTV Video Music Awards 1995. MTV . July 23, 2012. dead. https://web.archive.org/web/20160510091655/http://www.mtv.com/ontv/vma/1995/. May 10, 2016.
  9. Web site: MTV Video Music Awards 1996. MTV. July 23, 2012. June 12, 2015. https://web.archive.org/web/20150612185016/http://www.mtv.com/ontv/vma/1996/. dead.
  10. Web site: MTV Video Music Awards 1997. MTV. July 23, 2012. October 24, 2012. https://web.archive.org/web/20121024133607/http://www.mtv.com/ontv/vma/1997/. dead.
  11. Web site: MTV Video Music Awards 1998. MTV. July 23, 2012. July 1, 2012. https://web.archive.org/web/20120701002211/http://www.mtv.com/ontv/vma/1998/. dead.
  12. Web site: MTV Video Music Awards 1999. MTV. July 23, 2012. September 12, 2008. https://web.archive.org/web/20080912094945/http://www.mtv.com/ontv/vma/1999/. dead.
  13. Web site: MTV Video Music Awards 2000. MTV. July 23, 2012. March 25, 2016. https://web.archive.org/web/20160325215241/http://www.mtv.com/ontv/vma/2000/. dead.
  14. Web site: MTV Video Music Awards 2001. MTV. July 23, 2012. February 16, 2015. https://web.archive.org/web/20150216024904/http://www.mtv.com/ontv/vma/2001/. dead.
  15. Web site: MTV Video Music Awards 2002. MTV. July 23, 2012. August 11, 2011. https://web.archive.org/web/20110811180938/http://www.mtv.com/ontv/vma/2002/. dead.
  16. Web site: MTV Video Music Awards 2003. MTV. July 23, 2012. April 22, 2015. https://web.archive.org/web/20150422194521/http://www.mtv.com/ontv/vma/2003/. dead.
  17. Web site: MTV Video Music Awards 2004. MTV. July 23, 2012. April 8, 2013. https://web.archive.org/web/20130408004550/http://www.mtv.com/ontv/vma/2004/. dead.
  18. Web site: MTV Video Music Awards 2005. MTV. July 23, 2012. July 29, 2013. https://web.archive.org/web/20130729011618/http://www.mtv.com/ontv/vma/2005/. dead.
  19. Web site: MTV Video Music Awards 2009. MTV. July 23, 2012. February 12, 2015. https://web.archive.org/web/20150212200706/http://www.mtv.com/ontv/vma/2009/. dead.
  20. Web site: MTV Video Music Awards 2010. MTV. July 23, 2012. February 5, 2015. https://web.archive.org/web/20150205094153/http://www.mtv.com/ontv/vma/2010/. dead.

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