| Breakaway | |
| Producttype: | Digestive biscuit |
| Currentowner: | Nestlé |
| Country: | United Kingdom |
| Discontinued: | 2024 |
| Previousowners: | Rowntree Mackintosh Confectionery (1970–1988) |
Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]
Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.
A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.