Break All the Rules explained

Break All The Rules
Artist:Cravity
Type:single
Language:Korean
Genre:
Length:3:28
Label:
Composer:
  • Gionata Caracciolo
  • Val Del Prete(153/Joombas)
  • Sean Michael Alexander
  • DREW RYAN SCOTT
  • Willie Weeks
Lyricist:
  • Seo Ji-eum
  • Wutan
Chronology:Cravity
Next Title:Flame
Next Year:2020

"Break All The Rules" is a song recorded by South Korean boy group Cravity for their debut extended play . It was released as the group's debut single on April 14, 2020, by Starship Entertainment in conjunction with the extended play. Written and produced by Gionata Caracciolo and Willie Weeks, with additional songwriting credits by Seo Ji-eum and Wutan, "Break All The Rules" is a song that show-off the group's charismatic energy while filling the stage with powerful vocals, dynamic rapping and sharp dance moves.

Background and release

On March 25, 2020, Starship Entertainment announced that Cravity would be releasing their debut extended play, Season 1. Hideout: Remember Who We Are, on April 14.[1] On April 1, the track listing was released, with "Break All The Rules" announced as the lead single.[2] On April 11, the music video teaser was released.[3] The song was released alongside its music video and the extended play on April 14.[4]

Composition

Musically, "Break All The Rules" is an urban hip-hop genre with powerful drums, colorful vocal melodies, and impressive harmony, and contains the meaning of 'breaking the rules and frames that are confined to oneself'.[5] In addition, it also stands out with a message of youth, a rough-textured sound, a powerful chorus, and an excellent rap-vocal line.[6]

The song follows an intense melody that harmonizes with the gorgeous and powerful choreography, exuding the charm of unstoppable youth. In addition, the dance break scene in the second half of the stage shows excellent stage digestibility with stable vocals and rapping skills.[6]

Commercial performance

"Break All The Rules" debuted at number 67 on South Korea's Circle Download Chart in the chart issue dated April 12-18, 2020.

Music video

The music video, directed by HQF (Highqualityfish), was released alongside the song by Starship Entertainment on April 14, 2020.[7] The accompanying music video showsall Cravity members gathering in one place, starting with Wonjin, who holds a small cube in his hand, drawing attention. Afterwards, the members overwhelm the atmosphere with a mysterious mood, sitting with various objects such as flowers, cubes, and red threads in cubes filled with different colors. In particular, the gorgeous visuals that make it impossible to take your eyes off, the intense beat, and the vocals that create a cool and rough feel amplify curiosity about the new song.[8]

Promotion

Following the release of , on April 14, 2020, Cravity held their first debut showcase through Naver V Live, entitled "Hideout: Remember Who We Are". The group interacted and introduce the new album including "Break All The Rules" alongside performances of b-side tracks.[9]

In April 20, Cravity successfully completed their debut stages with performances of the lead single "Break All The Rules" and their b-side track "Jumper," starting with Mnet's M Countdown on the 16th, KBS2's Music Bank on the 17th, MBC M's Show! Music Core on the 18th, and SBS Inkigayo on the 19th, capping off the first week of promotions.[6]

On the following week, Cravity appeared on SBS MTV The Show on the 21st and MBC Show Champion on the 22nd, followed by performances on M Countdown, Music Bank, and Music Core, and completed their second week of promotion on the 26th on SBS Inkigayo.[10] [11] [12]

Cravity completed their music show promotions through another week of performances on all major music shows, with their third week of promotion again coming to a close on SBS Inkigayo on May 3.[13]

Cravity also performed "Break All The Rules" on entertainment program Weekly Idol.[14] In April 21, Cravity appeared on MBC's FM4U Kim Shinyoung: Noon Song of Hope and on the standard FM Idol Radio on the following day.[15] [16]

Credits and personnel

Credits adapted from Bugs!.[17]

Charts

Chart (2020)! scope="col"
Peak
position
South Korea Download (Circle)[18] 67

Release history

Region! scope="col"
DateFormatLabel
VariousApril 14, 2020

Notes and References

  1. Web site: Kim. Na-kyung. 크래비티, 4월 14일 데뷔 확정…커밍순 이미지 깜짝 공개. Naver. Hankyung. 26 March 2020. June 2, 2023. https://web.archive.org/web/20230602044320/https://n.news.naver.com/entertain/article/015/0004313635. live.
  2. Web site: Lee. Seung-hoon. 크래비티, 데뷔 앨범 트랙리스트 공개..타이틀곡 'Break all the Rules' 확정. Naver. Osen. 1 April 2020. June 2, 2023. https://web.archive.org/web/20230602044322/https://n.news.naver.com/entertain/article/109/0004186675. live.
  3. Web site: Kim. Na-kyung. 크래비티, 신곡 '브레이크 올 더 룰즈' MV 티저 전격 오픈. Naver. Hankyung. 12 April 2020. June 2, 2023. https://web.archive.org/web/20230602044320/https://n.news.naver.com/entertain/article/015/0004322835. live.
  4. Web site: Lee. Jungho. 크래비티, 오늘(14일) 데뷔..2020년 슈퍼 루키 탄생. Naver. StarMoneyToday. 14 April 2020. June 2, 2023. https://web.archive.org/web/20230602044319/https://n.news.naver.com/entertain/article/108/0002856025. live.
  5. Web site: 신예 크래비티, 국내외 차트 휩쓸었다…오늘(16일) '엠카'서 첫 무대. SportsWorldI. 16 April 2020. ko. June 2, 2023. June 2, 2023. https://web.archive.org/web/20230602040612/https://n.news.naver.com/entertain/article/396/0000546775. live.
  6. Web site: Jeong. Hee-yeon. 크래비티, ‘Break all the Rules’로 강렬 데뷔 신고식. sports.donga.com. Naver. 15 June 2023. June 20, 2023. https://web.archive.org/web/20230620111547/https://n.news.naver.com/entertain/article/382/0000814368. live.
  7. Web site: Break All The Rules Music Video. Vimeo. 28 December 2020. ko. June 2, 2023. December 30, 2020. https://web.archive.org/web/20201230143857/https://vimeo.com/412288798/description. live.
  8. 크래비티, 데뷔 타이틀곡 'Break all the Rules' MV 티저…아홉 청춘의 메시지. Xsportsnews. 12 April 2020. ko.
  9. Web site: 크래비티, 몬스타엑스 주헌이 선물한 곡 'JUMPER' 무대 공개(V앱). Herald Pop. Jeon. Ha-na. April 14, 2020. June 2, 2023. June 2, 2023. https://web.archive.org/web/20230602045019/https://n.news.naver.com/entertain/article/112/0003288440. live.
  10. Web site: '더쇼' 크래비티(CRAVITY), 멤버 합 돋보이는 단체샷…'덕분에챌린지 참여'. topstarnews.net. Kim. Hyo-jin. April 21, 2020. June 15, 2023. August 27, 2023. https://web.archive.org/web/20230827093545/https://www.topstarnews.net/news/articleView.html?idxno=766884. live.
  11. Web site: '쇼챔피언' 크래비티, '브레이크 올 더 룰즈'로 강렬한 데뷔 신고식. mydaily.co.kr. Yang. Yu-jin. April 22, 2020. June 15, 2023. August 27, 2023. https://web.archive.org/web/20230827093542/https://n.news.naver.com/entertain/article/117/0003355264. live.
  12. Web site: [인기가요 라인업] 갓세븐·에이프릴·칸토·임팩트·H&D·에이핑크·(여자)아이들·솔라 등]. Mediapen. Lee. Dong-gun. April 26, 2020. June 15, 2023. August 27, 2023. https://web.archive.org/web/20230827093532/https://www.mediapen.com/news/view/520550. live.
  13. Web site: [인기가요 라인업] 오마이걸·NCT DREAM·공원소녀·갓세븐·(여자)아이들·에이프릴·솔라 등]. Mediapen. Lee. Dong-gun. May 3, 2020. June 15, 2023. August 27, 2023. https://web.archive.org/web/20230827093525/https://www.mediapen.com/news/view/522161. live.
  14. Web site: '주간아이돌' 9인조 크래비티, 완성형 아이돌의 화려한 데뷔 신고식 [종합]]. Xsportsnews. Hwang. Soo-yeon. April 15, 2020. June 2, 2023. June 2, 2023. https://web.archive.org/web/20230602045746/https://n.news.naver.com/entertain/article/311/0001135055. live.
  15. Web site: ‘정희’ 크래비티 민희 “몬스타엑스 민혁과 친해지고 싶다”. hankookilbo.com. Kim. Jong-un. April 21, 2020. June 15, 2023. November 27, 2020. https://web.archive.org/web/20201127112955/https://n.news.naver.com/entertain/article/469/0000489466. live.
  16. Web site: '아이돌 라디오' 크래비티 "샤이니-방탄소년단-몬스타엑스-NCT 롤모델". Enews. Cha. Hye-mi. April 23, 2020. June 2, 2023. June 2, 2023. https://web.archive.org/web/20230602045742/https://n.news.naver.com/entertain/article/408/0000091419. live.
  17. Web site: Break All The Rules. bugs.co.kr. 2 June 2023. ko. June 2, 2023. August 27, 2023. https://web.archive.org/web/20230827094042/https://music.bugs.co.kr/track/31887889. live.
  18. Web site: 2020 Week 16 Download Chart. Circle Chart. ko. April 12–18, 2020. June 2, 2023. June 2, 2023. https://web.archive.org/web/20230602034216/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1020&targetTime=16&hitYear=2020&termGbn=week&yearTime=3. live.

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