Brasserie de Tahiti explained

Brasserie de Tahiti
Foundation:1914
Industry:Beverages
Products:Hinano beer
Revenue:14.5 billion XPF

Brasserie de Tahiti is a French Polynesian beverage company. Its products include Hinano beer, O'Tahiti bottled water, and it holds the local production and marketing licenses for Coca-Cola, Orangina and Schweppes. In addition, it controls a large number of subsidiaries in the food, distribution, and tourism industries. In 2022 it was ranked as the third-largest company in French Polynesia by turnover.[1] It is a subsidiary of the Martin Group.

History

The brewery was founded in 1914 and initially made a beer name "Aorai".[2] [3] [4] After being destroyed in the Bombardment of Papeete in 1914, the brewery was rebuilt in 1917.[4] After being bought by an American company in 1922, it was sold to Emil Martin in 1937.[5] It was enlarged in 1953.[6] In 1955 "Aorai" beer was renamed "Hinano".[4] In 1959 the company obtained the local licence for Coca-Cola.[2]

In 2019 the company acquired import and distribution company Morgan Vernex.[7]

In April 2020, during the Covid-19 pandemic, the company shut down all production of beverages after the sale of alcohol was banned by the French Polynesian government.[8] The ban was immediately reversed.[9] [10]

In March 2023 the company purchased the Hyper-U and Happy Market supermarkets.[11] [12]

Notes and References

  1. Web site: Le Dixit dévoile son classement des 200 premières entreprises du fenua . Tahiti Infos . fr . 15 February 2023 . 1 July 2023.
  2. Web site: 1914 The founding of “ Brasserie de Tahiti” . Brasserie de Tahiti . 1 July 2023.
  3. News: "BOB" FERMANN, OF TAHITI . Pacific Islands Monthly . IX . 1 . 29 . 15 August 1938 . 1 July 2023 . National Library of Australia.
  4. Web site: Tahiti d’antan : La Brasserie de Tahiti et la bière Hinano . Tahiti Heritage . fr . 1 July 2023.
  5. News: TAHITI NOTES . Pacific Islands Monthly . VII . 12 . 65 . 23 July 1937 . 1 July 2023 . National Library of Australia.
  6. News: ENLARGEMENT OF THE TAHITIAN BREWERY . Pacific Islands Monthly . XXIII . 12 . 23 . 1 July 1953 . 1 July 2023 . National Library of Australia.
  7. Web site: Les engagements de la Brasserie lors du rachat de Morgan Vernex . Tahiti Infos . fr . 1 July 2019 . 1 July 2023.
  8. Web site: La Brasserie met la pression . Tahiti Infos . fr . 14 April 2020 . 1 July 2023.
  9. Web site: La vente de bière et de vin rouverte dès lundi . Tahiti Infos . fr . 15 April 2020 . 1 July 2023.
  10. Web site: Fritch : " Je n’ai pas cédé à la pression de la Brasserie " . Tahiti Infos . fr . 18 April 2020 . 1 July 2023.
  11. Web site: Le groupe Brasserie de Tahiti se lance dans la grande distribution . Polynesie 1 . fr . 24 March 2023 . 1 July 2023.
  12. Web site: La brasserie de Tahiti souhaite reprendre les "Happy Market" et Hyper U Pirae . Tahiti Infos . fr . 20 June 2023 . 1 July 2023.

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