| Surname: | Branivojević |
| Estates: | župa (county) of Cetina and Kotor |
| Country: | Kingdom of Serbia (medieval) (fl. 1318–26) Banate of Bosnia (fl. around 1326) |
| Founded: | before 1318 |
| Dissolution: | after 1326 |
The Branivojević family (Serbian: Бранивојевићи) was most powerful Serbian noble family of their time, that held possessions in Zahumlje, Travunija, and Primorije, later known as Hum.
The progenitor, Branivoje, served Serbian King Stefan Milutin (ruled 1282–1321), and was given rule of Ston and Pelješac. The family had by 1325 emerged as the strongest family in Zahumlje, later Hum. In 1326, while serving Serbian King Stefan Dečanski (ruled 1321–31), Branoje Branivojević, as the lord of Ston and Pelješac at the time, was given a great two-handed sword. Probably at their highest point they ruled from Cetina river to the town of Kotor.
Internal fights provided opportunity for the peripheral nobility, which would have bad consequences in the west, Hum; the Branivojević brothers entered politics in the relations with Venice, Croatian magnates and Bosnian ban.[1] Though nominal vassals of Serbia, the Branivojević family attacked Serbian interests and other local nobles of Hum, who in 1326 turned against Serbia and the Branivojevići. The Hum nobility approached Stjepan Kotromanić II, the ban of Bosnia, who then annexed most of Hum. The Draživojević of Nevesinje, as vassals of the Bosnian Ban, became the leading family of Hum in 1330s.