| Brand Breakout: How Emerging Market Brands Will Go Global | |
| Author: | Nirmalya Kumar and Jan-Benedict Steenkamp |
| Language: | English |
| Subject: | branding |
| Genre: | business |
| Publisher: | Palgrave Macmillan |
| Pub Date: | 2013 |
| Isbn: | 978-1137467591 |
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]