| Boyner Group (Boyner Holding A.Ş.) | |
| Native Name: | Boyner Grup (Boyner Holding A.Ş.) |
| Native Name Lang: | tr |
| Former Name: | Çarşı |
| Brands: | Boyner, Boyner Active, Boyner Dynamic, Boyner Outlet, Factory, YKM, Costa Coffee, Altınyıldız Classics, Beymen Business, Brooks Brothers |
| Type: | S.A. (corporation) |
| Foundation: | 1981 (as Çarşı) |
| Founder: | Osman Boyner |
| Location City: | USO Center Building, Maslak, Sarıyer, Istanbul |
| Location Country: | Türkiye |
| Locations: | about 360 (department stores, boutiques and cafés) |
| Key People: | Cem Boyner (Chairman) Eren Çamurdan (CEO)[1] |
| Industry: | Retailing and manufacturing of apparel |
| Products: | Clothing, home textiles, accessories |
| Area Served: | Türkiye (Brooks Brothers also Algeria, Cyprus ("TRNC"), Egypt, Libya, Morocco, Tunisia) |
| Revenue: | 660.147 million (2011) [2] |
| Operating Income: | 39.403 million (2011) |
| Net Income: | 23.854 million (2011) |
| Assets: | 323.023 million (2011) |
| Equity: | 100.017 million (2011) |
| Num Employees: | 5,200 |
Boyner Group is one of two major groups, alongside Beymen Group that grew out of Osman Boyner's textile and clothing manufacturing and retailing enterprises. "Boyner" is also the name of the Boyner Group division Boyner Büyük Mağazacılık, which operates the Boyner department store chain.
Ali Osman Boyner co-founded Altınyıldız (Boyner Holding today) in 1952 with the idea to introduce Turkish fabric to the world and started exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. After long research, he planted the first seeds of the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen continued to open new stores[3] and compete with Vakko in the upscale department store business.
Boyner Group thus focused from 2019 on five businesses, as shown in the table below.[4] As of 2024 the Boyner Group brands are organized slightly differently than in 2019.[5]
| 2019 | 2024 | |
|---|---|---|
| Boyner Büyük Mağazacılık (Boyner): multi-brand retail department stores | ||
| Morhipo: fashion and multi-brand e-commerce | ||
| Hopi: consumer technologies | ||
| Altınyıldız: textile production | ||
| Altınyıldız Classics: men's clothing manufacturing and retail | BR Mağazacılık (Altınyıldız Classics and Beymen Business manufacturing and retail) | |
| Boyner Yayınları: publishing | ||
| Brooks Brothers |
The retail store divisions include Boyner Büyük Mağazacılık (7 store formats), BR Mağazacılık (2 formats), and Brooks Brothers stores in Türkiye and some other countries.
The Boyner Büyük Mağazacılık A.Ş. (or simply "Boyner") as of May 2024, operates:[6]
In 2013, it had 78 Boyner and many more YKM (Yeni Karamürsel) stores (61 in fact) in 37 provinces of Turkey and employed around 5,200 people.[7]
Deran Taşkıran became general manager of Boyner in May 2014, replacing Aslı Karadeniz, another female executive.[8] [9] [10]
As of February 2019, Eren Çamurdan is the new CEO of Boyner Büyük Mağazacılık A.Ş.
The company is a member of the International Association of Department Stores since 2023.
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, i.e., unlike other brands with "Beymen" in the name, Beymen Business is not part of the Beymen Group. Boyner Group established BR Mağazacılık in 2011 as a joint venture with Ran Konfesiyon. Its headquarters are in Torbalı, Izmir, and it has around 2000 employees, 200 stores and more than 400 sales points in 60 of Türkiye's 81 provinces, as well as 60 stores in 18 other countries.[11]
BB Perakende Mağazacılık Sanayi Tic. A.Ş. is the licensee of the Brooks Brothers brand with, as of May 2024, 24 Brooks Brothers stores and about 60 total points of sales in Turkey, Northern Cyprus, Algeria, Egypt, Libya, Morocco and Tunisia. [12] [13]
In 2019, as mentioned previously, the remaining retail businesses from the Boyner Group were put into the Beymen Group led by Cem Boyner,[14] [15] which markets the brands and retail stores Beymen (private label brand and full line department store), Beymen Classics men's brand and stores; NetWork and Divarese.[16]