Boulos Enterprises Explained

Boulos Enterprises is a Nigerian distribution, assembly, and trading company for motorcycles, power bikes, tricycles, and outboard motors.[1] It was established by brothers Anthony and Gabriel Boulos.[2] The company houses several notable brands such as Aprilia, Moto Guzzi, and Haojue. It is the sole importer and distributor of Suzuki in Nigeria.[3]

History

The Boulos' history began in Lagos, at a store that sold jewelry and other small articles to the upper-middle class. The jewelry business was managed by their father, George Boulos, a Lebanese goldsmith who emigrated to Nigeria in 1936. George developed good relationships with his clients which proved to benefit the business as it matured. In the mid-1950s, George's sons, Anthony and Gabriel, expanded the family business by importing Miele, Durkopp, and Göricke motorcycles. The company's profile expanded from there, leading to the incorporation of the company in 1964. By the end of the 1960s the firm had established a factory in Oregun, Lagos, which assembled Suzuki motorcycles from knock-down kits, thus becoming the first company in Nigeria to assemble motorcycles. Furthermore, the plant had the capacity to assemble 7,200 motorcycles per shift.

In 1979, when the government of Nigeria placed a ban on the importation of completely built motorcycles, the Boulos' profile enhanced, causing the firm to become the leading motorcycle seller in the country.

In 1975, the firm acquired land at the Ogba Industrial estate, beginning the process of manufacturing complete Suzuki motorcycles. The company also developed a distribution strategy which led to the creation of service centers across the country. These centers were capable of stocking spare parts as well as including a trained Suzuki mechanic at each location.

In 1987, the company established Bel Impex Limited, a tissue paper manufacture which is no longer part of Boulos Enterprises.

Between 2010 and 2016, Boulos Enterprises represented Piaggio India while partially assembling tricycles in the country.[4] The company's CEO is Massad Boulos, who is also CEO of the SCOA Nigeria conglomerate. His son, Michael Boulos, is married to Tiffany Trump and is described as the billionaire heir to Boulos Enterprises.[5] [6] [7] [8]

Notes and References

  1. 1983 . Company report: Boulos Makes us Proud . Nigerian Business Digest . [Lagos, Nigeria |publisher=Universal Publications |pages=16–17].
  2. Web site: Antoine (Tony) George Boulos: June 30, 1927 – November 8 2010 . December 11, 2010 . July 20, 2018 . https://web.archive.org/web/20180721043450/https://news2.onlinenigeria.com/news/general/61594-antoine-(tony)-george-boulos:-june-30,-1927-%E2%80%93-november-8-2010.html . July 21, 2018 . live .
  3. https://www.vanguardngr.com/2015/06/boulos-parleys-dealers-on-4-stroke-suzuki-outboard-engine/
  4. Web site: Boulos Assembles Tricycles with 40% Local Content . Motoring World . 17 August 2015 . Nigeria . en-GB . 2018-07-20 . https://web.archive.org/web/20180721044110/http://motoringworldng.com/boulos-assembles-tricycles-with-40-local-content/ . 2018-07-21 . live .
  5. Web site: Trump's daughter engaged to Nigeria-based billionaire - OnlineNigeria.com . Webby . OnlineNigeria.com . 19 January 2021. 6 February 2023 . Boulo’s father Massad, is the Chief Executive Officer of SCOA Nigeria .
  6. Web site: Who is Michael Boulos? Trump's new Lebanese son-in-law . ArabAmericanNews . 21 November 2022 . 6 February 2023 . Boulos is heir to a motorcycle distribution company called Boulos Enterprises. The company is currently led by his father, Massad Boulos, who is also the CEO of the conglomerate Scoa Nigeria PLC. Michael Boulos has served as a director at some of his father’s companies. .
  7. Web site: Tiffany Trump Weds at Mar-a-Lago . Tammy La Gorce . . 12 November 2022 . 6 February 2023 . Mr. Boulos, whom Vanity Fair described as her “billionaire heir boyfriend,” was born in Lebanon and is the 25-year-old heir to Boulos Enterprises, a Nigerian distribution and assembly company for vehicles including motorcycles and power bikes, run by his father, Massad Boulos. .
  8. Web site: Untold story of Michael Boulos, Trump's son-in-law with strong Nigerian roots - P.M. News . pmnewsnigeria.com . 24 January 2021 . 6 February 2023 . The 23-year-old, who proposed to the ex-President’s youngest daughter Tiffany, 27, with a $1.2 million (£880,000) engagement ring on 19 January, is heir to a vast multi-billion pound business empire spanning much of the African continent. .

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