Bottlenose (company) explained

Bottlenose
Type:Private
Foundation:2010
Location City:Los Angeles, CA
Industry:Big data analytics[1]

Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[2] It helps Fortune 500 enterprises discover, and track emerging trends that affect their brands.[3] [4] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining, and machine learning heuristics to determine trends,[5] and has a search engine that gathers information from social networks.[6] KPMG Capital has invested a "substantial amount" in the company.[7]

Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast media, as of December 2014.[8]

History

The company is based in Los Angeles, CA.[9] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[10] [11] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[12]

In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[13] By 2014, the company raised about $7 million in funding.[14] In December 2014, KPMG Capital announced further investment in the company.[7] In February 2015, the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.[15]

Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[16] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[17] [18] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[19]

In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will display the emotions associated with specific comments on trending topics.[20] In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.[21] [22]

See also

External links

Notes and References

  1. Web site: Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time. Perez. Sarah. 9 February 2015. TechCrunch.com. TechCrunch. 13 July 2015.
  2. News: Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages. TechCrunch. Sep 27, 2013.
  3. Web site: Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies. Segment. Sep 27, 2013.
  4. Web site: Bottlenose Is a Game Changer for Social Media Consumption [INVITES]]. Mashable. Sep 27, 2013.
  5. Web site: Keep Up on Social Media With These 5 Tools for Savvy Businesses . Honigman . Brian . February 3, 2014 . Entrepreneur.com . 12 March 2014.
  6. Web site: 8 Powerful Social Media Marketing Tools for Savvy Businesses . Haden . Jeff . January 2, 2014 . Inc.com . 12 March 2014.
  7. News: KPMG Capital Begins Funding of Tech Companies . Michael Cohn . December 19, 2014 . Accounting Today . January 9, 2015 .
  8. News: Scientists are trying to model our mental health based on our tweets . Elizabeth Armstrong Moore . December 21, 2014 . Gigaom . January 9, 2015 .
  9. Web site: Bottlenose Gains New Seed Funding. Semantic Web. Angela Guess. October 4, 2012. October 7, 2013. https://web.archive.org/web/20131019204719/http://semanticweb.com/bottlenose-gains-new-seed-funding_b32515. October 19, 2013. dead.
  10. Web site: 6 Social Media Management Tools Ready for the Enterprise. CIO. John Brandon. September 23, 2013. October 14, 2013.
  11. Web site: Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More). Tech Crunch. MG Siegler. April 5, 2011. October 14, 2013.
  12. Web site: Sonar Solo Visualizes Trends in the Twitter Firehose . CNET. Dan Farber. October 16, 2013. October 16, 2013.
  13. Web site: Bottlenose pulls in $1M in funding for social search, Google's achilles heel . Farr . Christina . venturebeat.com . 12 March 2014.
  14. Web site: Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring. Ha, Anthony. Tech Crunch. 2014-03-25. April 1, 2014.
  15. Web site: Perez. Sarah. Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time. www.TechCrunch.com. 16 March 2015.
  16. News: Marketers Want to Know What You Really Mean Online. Rosman, Katherine. Dwoskin, Elizabeth. The Wall Street Journal. 2014-03-23. April 1, 2014.
  17. Web site: Real Time TV, Radio Analytics. CMS Wire. 2014-03-31. April 9, 2014.
  18. Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com. Christopher Heine. Adweek. April 3, 2014. April 9, 2014.
  19. Web site: Bottlenose, Critical Mention team up to combine analytics. Bradley, Diana. PRWeek. 2014-03-26. April 1, 2014.
  20. Web site: Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API. Ha. Anthony. 19 June 2014. Tech Crunch. 5 July 2014.
  21. Web site: Bottlenose aims to automate data science tasks. Computer Weekly.
  22. Web site: Bottlenose Founder Wants to Automate the Work of Data Scientists. Wall Street Journal.

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