Botafogo Station Explained

Botafogo
Symbol Location:riodejaneiro
Symbol:metro
Style:Rio de Janeiro Metro
Address:Rua Nelson Mandela
Botafogo, Rio de Janeiro
Country:Brazil
Coordinates:-22.9502°N -43.1842°W
Line:Line 1
Line 2
Connections:Metrô Na Superfície bus - Botafogo to Gavéa[1]
Former:Botafogo
Accessible:yes
Code:BTF
Operator:Metrô Rio
Map Type:Brazil Rio de Janeiro

Botafogo Station (Portuguese: Estação Botafogo; previously Botafogo/Coca-Cola Station[2]) is a subway station on the Rio de Janeiro Metro that serves the neighbourhood of Botafogo in the South Zone of Rio de Janeiro.[3]

The station was renamed on 1 January 2021, from Botafogo Station to Botafogo/Coca-Cola Station,[4] after a naming rights purchase by the Brazilian branch of The Coca-Cola Company. Due to the COVID-19 pandemic, Metrô Rio had been operating at a loss – in July 2020, the passenger flow was just 57% of what it had been in the same period pre-pandemic, and the accumulated deficit was already at R$ 150 million.[5] The station's naming rights sale was used as an alternate mean to generate revenue, and it was chosen for the purchase due to its proximity to Coca-Cola's headquarters, on Botafogo Beach.[5] This change was subsequently reverted between 5 and 7 November 2022, removing the branding and restoring the station's original name.[6]

Passenger traffic

Although the station has been in operation since 1981, passenger data is only made available from 1998 onwards.

Notes and References

  1. Web site: Mapa Superfície - Botafogo – Gavéa . MetrôRio . 28 October 2014.
  2. Web site: MetrôRio altera nome de estação para "Botafogo Coca-Cola". Metrô CPTM. pt. Caio. Lobo. 2 January 2021. 2 January 2021.
  3. Web site: Botafogo - Sobre a Estação . MetrôRio . 15 September 2014.
  4. Web site: Em crise, Metrô Rio vende nome de estação, que vira Botafogo/Coca-Cola . pt-br . . 7 January 2021 . 7 January 2021 .
  5. Web site: Estação do metrô Botafogo passa a se chamar Botafogo/Coca-Cola . pt-br . Gilberto . Porcidonio . . 5 January 2021 . 7 January 2021 .
  6. Web site: Estação do Metrô Botafogo não usa mais "naming rights" Coca Cola . pt-br . Botafogo metro station no longer uses Coca-Cola's "naming rights" . Agenda Bafafá . 17 November 2022 . 16 December 2022 .