Bosom Friend Explained

Editor:Hu Xunbi
Editor Title:Editor-in-chief
Frequency:Three times per month
Publisher:Bosom Friend Publishing
Founder:Hu Xunbi
Company:Bosom Friend Publishing Group
Country:China
Based:Wuhan
Language:Chinese
Issn:1000-4157
Oclc:33019940

Bosom Friend is a Chinese language bimonthly celebrity and women's magazine published in Wuhan, China. The magazine is among the leading titles in the country.[1] The title of the magazine is a reference to the idiom "bosom friend" which means a very close friend.[2]

History and profile

Bosom Friend was established in Wuhan in 1985.[3] [4] [5] The magazine is part of Bosom Friend Publishing Group.[6] As of 2004 its publisher was the Hubei Women's Federation. Its publisher is Bosom Friend Publishing.[5]

During its early period Bosom Friend was published monthly[7] and then biweekly. Later it appeared on a bimonthly basis.[5] Later its frequency was switched to three times per month.[8]

Bosom Friend was described by Chen Peiqin as aiming at lonely and undereducated Chinese housewives[4] as well as elderly people living in small towns.[9] Hu Xunbi is both the founder and the editor-in-chief of the magazine,[9] [10] who launched its Hong Kong edition in 2005.[11]

Circulation

Bosom Friend had a circulation of 1.7 million copies in 1987.[12] In 1994 it was the sixth largest magazine by advertisement revenue in China.[13] The circulation of the magazine was 1,280,000 copies in 1996.[14]

The magazine sold 4,269,000 copies in 2000.[14] In 2001 it was the fifth best-selling general interest magazine worldwide with a circulation of 4,230,000 copies.[15] In 2003 Bosom Friend was the third best-selling magazine in China and its circulation was 2,450,000 copies.[16] In 2006 it was the largest fourteenth magazine worldwide with a circulation of 2,500,000 copies.[17] In January 2010 the magazine sold 3,150,000 copies.[18]

Notes and References

  1. Michael Keane. Christina Spurgeon. Advertising Industry and Culture in Post-WTO China. Media International Australia. May 2004. 111 . 111. 104–117. 10.1177/1329878X0411100111. 153590186 .
  2. Web site: Bosom friend meaning. The Idioms Dictionary. 24 February 2022.
  3. Web site: Magazines. Bosom Friend. China Media Guide. 18 May 2015.
  4. Book: James F. Scotton. William A. Hachten. New Media for a New China. Chen Peiqin. https://books.google.com/books?id=JNmsKvUGNHEC&pg=PA64. 2010. Wiley & Blackwell. 978-1-4051-8796-1. 64. Magazines: An Industry in Transition. Chichester.
  5. Web site: China. FIPP Magazine Trends 2006/2007. Amazon News. 18 May 2015. dead. 4 March 2016. https://web.archive.org/web/20160304053352/http://s3.amazonaws.com/zanran_storage/www.fipp.com/ContentPages/24323765.pdf.
  6. Web site: China. Consumer Magazines. G2Mi. 18 May 2015. 15 April 2015. 4 March 2016. dead. https://web.archive.org/web/20160304192529/http://www.g2mi.com/pdf/pdf/basic_country_sector.php?id=121.
  7. Web site: Flourishing Age of Periodicals. China Daily. 18 May 2015. 18 March 2003.
  8. Ying Huang. Dennis T. Lowry. Toward Better Gender Equality? Portrayals of Advertising Models’ Occupational Status in Chinese Magazines. Journal of International Consumer Marketing. 27. 1. 2015. 10.1080/08961530.2014.967904. 83.
  9. Web site: Wang Ru. Bosom. Women of China. 18 May 2015. 18 September 2013.
  10. Web site: Magazine Publishing in the Chinese Mainland. 18 May 2015. 2005. Publishing in China: An Essential Guide.
  11. News: "bosom friend" A the issue of system of Lu Chi delay that appear on the market is the greatest resistance. 18 May 2015. 52 lsd. 23 November 2014. https://web.archive.org/web/20150519200010/http://www.52lsd.com/html/Funny-News/others/2014/1123/36220.html. dead. 19 May 2015.
  12. News: Wang Ru. Zhiyin Magazine- stories that speak to the heart sell. 31 December 2015. China Today. 29 January 2013. https://web.archive.org/web/20151231061746/http://en.people.cn/90782/8112858.html. 31 December 2015.
  13. Book: John Philip Jones. International Advertising: Realities and Myths. 22 October 1999. SAGE Publications. 978-1-4522-6458-5. 270. Thousand Oaks.
  14. Book: Jie Tao. Bijun Zheng. Shirley L. Mow. Holding Up Half the Sky: Chinese Women Past, Present, and Future. 279. New York. 2004. Feminist Press at CUNY. 978-1-55861-465-9.
  15. Web site: Top 50 General Interest magazines worldwide (by circulation). Magazine. 18 May 2015. 17 January 2015. dmy-all. dead. https://web.archive.org/web/20150117215649/http://www.magazine.org.tw/events/school/report/wmt/top50general.pdf.
  16. News: Media Rates Slowly on Rise. Brand Republic. 28 November 2003. 18 May 2015.
  17. Book: Helmut K Anheier. Yudhishthir Raj Isar. Cultures and Globalization: The Cultural Economy. Print Media. 2008. SAGE Publications. https://books.google.com/books?id=W0WV1yvMboEC&pg=PA460. 978-1-4462-0261-6. 460. London.
  18. Web site: China. Media Convergence Asia Pacific. 18 May 2015.

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