Booty Pop Explained

Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.^[1]

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature.^[2]

External links

• The Boston Globe http://www.boston.com/lifestyle/fashion/articles/2008/01/31/behind_the_scenes_at_bootypop/

Notes and References

1. News: Joiner. Lottie. Booty Pop entrepreneurs turn niche idea into successful firm. USA Today. 9 February 2012. 8 July 2011.
2. News: Dodes. Rachel. Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties. The Wall Street Journal. 9 February 2012.