Boonty Explained

Boonty
Type:	Private
Location:	Paris, France; Singapore; Tokyo, Japan; Los Angeles, USA
Industry:	video game industry, Interactive entertainment

Boonty is a global supplier of digital distribution services for online and PC gaming^[1] whose technology platform and brand names were acquired by digital commerce provider Nexway in January 2009.

The company's white label casual game platform was utilized by over 100 million customers worldwide at the time of the Nexway acquisition, including Internet portals, ISPs, and mobile operators.

Boonty operated its own branded destination sites, Boonty.com (which is still operated by Nexway) in localized versions for the United States, France, UK, Belgium, Italy, Sweden, Norway, Denmark, Japan, Korea, Mexico, Austria, Australia, Taiwan, Hong Kong, Germany, Portugal, Finland, Singapore, The Netherlands, and Spain.^[2]

Corporate history

• 2001: Boonty is founded by the brothers Mathieu and Romain Nouzareth.
• October 2006: Boonty announces the acquisition of Beijing-based casual game developer Gamehub.^[3]
• February 2007: Boonty launches Cafe.com for free multiplayer social casual games.^[4]
• May 2007: Boonty acquires the Chinese Game Studio GameHub and opens Boonty China.
• July 2007: BoontyBox is launched for Windows and Macintosh computers.
• October 2008: Boonty launches Facebook app iscool.
• December 2008: The company decides to sells its Digital Distribution Platform and the brand name Boonty to digital commerce provider Nexway.
• January 2009: Boonty is acquired by Nexway.^[5]

Further reading

• News: Boonty Rolls Out New Games Offering . Wireless Week . May 13, 2005 . dead . https://web.archive.org/web/20061111041742/http://www.wirelessweek.com/toc-newsat2/2005/20050513.html . November 11, 2006 .
• News: Charlotte Ong . Casual Gamers are Serious Business . Digital Life . April 26, 2005.
• Web site: Ellie Gibson . 13 May 2005 . Boonty Reveals Plans to Open New Mobile Games Store . Gamesindustry.biz . 17 October 2006.
• News: France Alert - Ten Web 2.0 Wonders . https://web.archive.org/web/20070519053430/http://www.thealarmclock.com/euro/archives/2007/05/france_alert_ten_web.html#more . dead . May 19, 2007 . Alarm Clock Euro . May 16, 2007 .
• Web site: Noah Gellman . 23 March 2007 . Boonty: The Casual Gamer's Playground . AlwaysOn . 26 June 2007 . https://web.archive.org/web/20070622161955/http://alwayson.goingon.com/permalink/post/12692 . 22 June 2007 . dead .
• Web site: Om Malik . 5 February 2007 . Are Social Networks Just a Feature? . GigaOm . 26 June 2007.
• News: Online gaming rewards in the news . Colloquy . September 7, 2006 .
• News: PlayFirst and Boonty Sign Game Distribution Agreement . Digital Producer . July 20, 2005.
• News: Q&A: Boonty's Nouzareth Opens Casual Microtransactions . Gamasutra . March 15, 2007.

External links

• Nexway corporate site
• Nexway Games corporate site
• Boonty consumer site
• RSS Feed Boonty US
• Mathieu Nouzareth website
• Romain Nouzareth website

Notes and References

1. News: Videogames . Warren's Consumer Electronics Daily. April 4, 2005.
2. http://www.boonty.com/ Boonty.com
3. Web site: Industry News Round Up: Boonty/Gamehub, PC Charts, Nikitova @ Xbox . Gamasutra . October 24, 2006.
4. Web site: David Laprad . March 2007 . Interview with Mathieu Nouzareth, Cafe.com . Gamezebo . 26 June 2007 . dead . https://web.archive.org/web/20070320155024/http://www.gamezebo.com/2007/03/with_mathieu_nouzareth_cafecom.html . March 20, 2007 .
5. • Web site: Nexway acquired Boonty . Gamesutra.