Cartoonito (Central and Eastern European TV channel) explained

Cartoonito
Launch Date:
    Closed Date: (Latvia)[1]
    (Russia) (due to the ongoing Russian invasion of Ukraine)
    Picture Format:1080i HDTV
    Owner:Warner Bros. Discovery EMEA
    Headquarters:London, United Kingdom[2] [3]
    Munich, Germany
    Country:United Kingdom
    Germany
    Area:Balkans
    Baltics
    Benelux
    CIS
    Caucasia
    Central Europe
    Central and Eastern Europe
    East-Central Europe
    Eastern Europe
    Replaced:Boomerang Germany
    Sister Channels:Cartoon Network CEE
    Cartoon Network Netherlands & Flanders
    Cartoon Network Poland
    Cartoon Network SEE
    CNN International
    WarnerTV Comedy
    WarnerTV Film
    WarnerTV Serie
    Former Names:Boomerang
    Website:www.cartoonito.cz
    www.cartoonito.de
    www.cartoonito.hu
    www.cartoonito.nl
    www.cartoonito.pl
    www.cartoonito.ro
    www.cartoonito.bg
    Online Serv 1:Ziggo GO (Netherlands)
    Online Chan 1:ZiggoGO.tv (Europe only)
    Online Serv 2:Sweet.tv (Ukraine)
    Online Chan 2:sweet.tv (Europe only)

    Cartoonito is a European pay television channel that airs animated programming for pre-school children. It is broadcast in Germany, Austria, Switzerland, Benelux, the CIS, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, the Baltics and the Caucasus. Cartoonito was previously the Central and European feed of Boomerang, until it relaunched on 18 March 2023 at 6am CET.[4]

    History

    As Boomerang (2011–2023)

    On 5 June 2005, Boomerang EMEA was launched on the channel feed as it expanded to Europe.[5] In the first few years the channel was dedicated to select classic animated cartoons, but over the years more recent programming was introduced. On 1 August 2007, the channel continued to roll out across most CEE[6] and Arabic countries[7] by the end of 2010.[8] On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centred on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[9] The TV channel was partially broadcast in Russian.[6] Since 1 October 2013, the channel has been completely dubbed into Russian.[10]

    Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and Belgium, and got a localized Dutch feed between 2 February 2015 and 2017.[11] Since 2017 the CEE feed is available in the Netherlands and Belgium.[12]

    On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.[13] On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[14]

    Since 10 November 2020, Boomerang has received a Czech licence (RRTV) in order to ensure the continuation of legal broadcasting in the European Union in accordance with the EU Directive on Audiovisual Media Services (AVMSD) and the law on the single market after the UK leaves the European Union. Since the Czech Republic has minimum broadcasting rules, it was chosen for licensing purposes in the EU. Broadcasting centre of the TV channel is still located in London.[2] [3]

    On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel sub-feed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria.[15] On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track.

    Due to the Russian invasion of Ukraine, on 9 March 2022, WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[16]

    As Cartoonito (2023–present)

    Cartoonito began as programming block in 2011 targeting preschoolers. It aired weekday mornings and afternoons until 2014, when all Cartoonito programming merged into Boomerang's schedule. On 8 August 2022, it was announced that Cartoonito would be returning to Boomerang CEE as part of the brand's 2021 relaunch.

    The block officially returned on 1 September 2022, airing from 8am to 2pm CEST.[17] On 4 January 2023, it was announced that Boomerang CEE would fully rebrand into a dedicated Cartoonito channel on 18 March 2023.[18]

    After the decisions, the Czech regulator (RRTV) chose to stop airing the channel in Latvia and changed to the Scandinavian version of Cartoonito, on 17 April 2023 (officially 1 May 2023),[19] but it has long been removed from the cable operator's register in Latvia, in December 2021, because it has not been used by any TV provider in recent years.[20]

    See also

    External links

    Notes and References

    1. Web site: NEPLP no Latvijā retranslējamo programmu reģistra izslēdz 38 programmas . 2023-02-27 . 2023-02-27 . https://web.archive.org/web/20230227133607/https://www.lsm.lv/raksts/zinas/latvija/neplp-no-latvija-retranslejamo-programmu-registra-izsledz-38-programmas.a434287/ . live .
    2. Web site: License document. 5 April 2023. rrtv.cz.
    3. Web site: Ofcom | TV Cable and Satellite .
    4. Web site: Kanał Boomerang 18 marca zmieni się w Cartoonito. "Miejsce dla przedszkolaków i ich rodzin" . 2023-01-12 . www.wirtualnemedia.pl . 4 January 2023 . pl . 2023-01-10 . https://web.archive.org/web/20230110181444/https://www.wirtualnemedia.pl/artykul/jak-ogladac-cartoonito-koniec-boomerang-zmiana-nazwy . live .
    5. Web site: 2 February 2009 . Boomerang развлекает детей . old.telesputnik.ru . 21 December 2021 . 13 January 2021 . https://web.archive.org/web/20210113221923/https://old.telesputnik.ru/archive/160/article/84.html . live .
    6. Web site: March 21, 2013 . Телеспутник • Просмотр темы - 1 июня встречаем новый пакет "ДЕТСКИЙ" . https://web.archive.org/web/20131203002005/http://www.telesputnik.ru/forum/viewtopic.php?f=11&t=45127&start=520 . 2013-12-03 . 2023-01-12 . Телеспутник.
    7. Web site: Boomerang zmieni się w Cartoonito [wideo] ]. 2023-01-27 . SATKurier.pl . 2023-02-08 . https://web.archive.org/web/20230208175200/https://satkurier.pl/news/224435/boomerang-zmieni-sie-w-cartoonito-wideo.html . live .
    8. Web site: 2010-01-19 . Boomerang widens CEE reach . 2023-01-27 . Broadband TV News . en-GB . 2023-01-20 . https://web.archive.org/web/20230120181054/https://www.broadbandtvnews.com/2010/01/19/boomerang-widens-cee-reach/ . live .
    9. Web site: Boomerang развлекает детей. old.telesputnik.ru. 2 February 2009. 21 December 2021. 13 January 2021. https://web.archive.org/web/20210113221923/https://old.telesputnik.ru/archive/160/article/84.html. live.
    10. Web site: Телеканал Boomerang заговорил по-русски . 2023-01-12 . ProTV.UA - ТВ, технологии, телекоммуникации . 2019-04-27 . https://web.archive.org/web/20190427162347/http://protv.ua/news/tv/telekanal_boomerang_zagovoril_po-russki/ . live .
    11. Web site: Nieuw logo voor Boomerang. 1 February 2015. nl. Broadcast Magazine. 16 March 2015. 17 March 2023. https://web.archive.org/web/20230317093431/https://www.broadcastmagazine.nl/radio-televisie/televisie/nieuw-logo-voor-boomerang/. live.
    12. Web site: Boomerang CEE (Dutch) - Continuity (July 1, 2017). YouTube. 1 July 2017. 18 January 2019. 18 May 2021. https://web.archive.org/web/20210518113438/https://www.youtube.com/watch?reload=9&v=yW_TuOqhviY. live.
    13. Web site: RegularCapital . 2018-04-04 . Boomerang Central Eastern Europe Now In Widescreen From Today 4th April . 2023-02-23 . RegularCapital . en-GB . 2023-02-23 . https://web.archive.org/web/20230223210027/https://regularcapital.toonsphere.com/2018/04/boomerang-central-eastern-europe-now-widescreen-today-4th-april/ . live .
    14. Web site: Boomerang Germany - Final Day/Closedown/CEE Takeover (September 30-October 1, 2018). https://ghostarchive.org/varchive/youtube/20211220/Ezh3m_5AyYU . 2021-12-20 . live. . 2 October 2018.
    15. Web site: Boomerang CEE (Bulgaria) - Launch (November 1, 2021). https://ghostarchive.org/varchive/youtube/20211220/dq8F0BfNVEo . 2021-12-20 . live. . 1 November 2021.
    16. Web site: WarnerMedia and Discovery join the stampede of businesses leaving Russia | CNN Business. CNN. 9 March 2022. 10 March 2022. 9 March 2022. https://web.archive.org/web/20220309191451/https://www.cnn.com/2022/03/09/media/warnermedia-discovery-russia/index.html. live.
    17. Web site: GmbH . DWDL de . Kinder-Marke Cartoonito kommt ins deutsche Fernsehen . 2022-09-12 . DWDL.de . en . 2022-09-12 . https://web.archive.org/web/20220912112436/https://www.dwdl.de/nachrichten/89391/kindermarke_cartoonito_kommt_ins_deutsche_fernsehen/ . live .
    18. Web site: Kanał Boomerang 18 marca zmieni się w Cartoonito. "Miejsce dla przedszkolaków i ich rodzin" . 4 January 2023 . 2023-01-10 . 2023-01-10 . https://web.archive.org/web/20230110181444/https://www.wirtualnemedia.pl/artykul/jak-ogladac-cartoonito-koniec-boomerang-zmiana-nazwy . live .
    19. Web site: Změny v distribuci dětských kanálů v Lotyšsku . 23 March 2023 .
    20. Web site: NEPLP no Latvijā retranslējamo programmu reģistra izslēdz 38 programmas . 2023-02-27 . 2023-02-27 . https://web.archive.org/web/20230227133607/https://www.lsm.lv/raksts/zinas/latvija/neplp-no-latvija-retranslejamo-programmu-registra-izsledz-38-programmas.a434287/ . live .