Boomerang (Australian TV channel) explained

Boomerang
Owner:Warner Bros. Discovery Asia-Pacific
Picture Format:576i SDTV
Country:Australia
Language:English
Online Serv 1:Foxtel Go
Online Chan 1:Channel 715
Online Serv 2:Binge
Online Chan 2:binge.com.au

Boomerang is an Australian children's pay television channel owned by Warner Bros. Discovery under its international division and a sister service of Cartoon Network.

History and branding

Prior to becoming a standalone channel on 14 March 2004, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network.

Cartoon Network's sister TV channel Boomerang was originally a Cartoon Network block for the lesser-known Hanna-Barbera classic cartoons that didn't already have regular half-hour slots. It began in April 2001 as a morning block airing at 10:00 am – 12:00 pm, but in August 2001 also aired as an hour-long mini-block in Cartoon Network After Dark. The shows on Boomerang changed randomly every week, for both the morning and the evening block. The Boomerang blocks had bumpers which featured children's toys of characters in Hanna-Barbera cartoons coming to life, identical to the Boomerang bumpers used in the United States. These bumpers were sometimes also used on the TV channel. The evening block last aired in March 2002, and the morning block last aired in September 2004. However late-night airings of Boomerang on Cartoon Network continued until early 2005, when the Boomerang channel received a face-lift.

The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]

On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]

A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart.[6] [7]

Programming

Current programming

Cartoonito programming

Former programming

See also

Notes and References

  1. Milligan . Mercedes . 30 January 2017 . Cartoon Network & Boomerang Launch on Fetch TV . . 13 December 2022.
  2. Web site: Knox . David . 23 November 2012 . Boomerang Channel to Refresh . 29 January 2013 . TV Tonight.
  3. Web site: Littleton, Cynthia . 14 October 2014 . Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing . Variety . 13 December 2022.
  4. Kanazir, Marija . 16 February 2015 . Cartoon Network's Boomerang Gets a New Colorful Design . Branding Magazine . 5 March 2019.
  5. Web site: Knox . David . 19 March 2021 . Fetch TV losing CNN, Cartoon Network, Boomerang . 22 April 2021 . TV Tonight.
  6. Web site: Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia . 2022-03-28 . Google Docs.
  7. Web site: Perry . Kevin . 2022-07-04 . Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL . 2022-07-04 . TV Blackbox.
  8. Web site: Chdr . 2008-11-12 . Cartoon Network Schedules: Boomerang AU Schedule: 11/17/08 – 11/23/08 . 2023-02-06 . Cartoon Network Schedules.
  9. Web site: 2021-05-22 . BOOMERANG – TV Listings Guide . 2023-03-09 . https://web.archive.org/web/20210522093956/https://www.ontvtonight.com/au/guide/listings/channel/3161/boomerang.html . 22 May 2021 .
  10. Web site: 2015-09-06 . TV Guide . 2023-02-06 . https://web.archive.org/web/20150906060645/https://www.foxtel.com.au/got/whats-on/tv-guide/channel/Boomerang/BOO . 6 September 2015 .
  11. Web site: 2004-04-08 . Boomerang TV . 2023-02-07 . https://web.archive.org/web/20040408165508/http://www.cartoonnetwork.com.au:80/asp/boomerang/schedule.asp . 8 April 2004 .
  12. Web site: RegularCapital . 2018-07-03 . Cartoon Network Australia And Boomerang Australia September 2018 Highlights . 2023-02-12 . RegularCapital.
  13. Web site: 2017-03-11 . TV Guide . 2023-02-06 . https://web.archive.org/web/20170311051018/https://www.foxtel.com.au/got/whats-on/tv-guide/channel/Boomerang/BOO/2017/02/07 . 11 March 2017 .
  14. Web site: 2023-01-01 . BOOMERANG – TV Listings Guide . 2023-03-09 . https://web.archive.org/web/20230101221611/https://www.ontvtonight.com/au/guide/listings/channel/3161/boomerang.html . 1 January 2023 .
  15. Web site: 2015-09-29 . TV Guide . 2023-02-06 . https://web.archive.org/web/20150929194949/https://www.foxtel.com.au/got/whats-on/tv-guide/channel/Boomerang/BOO . 29 September 2015 .
  16. Web site: 2015-10-18 . TV Guide . 2023-02-06 . https://web.archive.org/web/20151018221945/https://www.foxtel.com.au/got/whats-on/tv-guide/channel/Boomerang/BOO/2015/09/05 . 18 October 2015 .
  17. https://www.youtube.com/watch?v=zXcqmghn5iM
  18. Web site: Matt's Monsters . dead . https://web.archive.org/web/20110701103254/http://www.boomerangtv.com.au/minisite/matts_monsters/index.php . 2011-07-01 . 2023-02-12 . Boomerang Australia.
  19. Web site: RegularCapital . 2017-04-04 . Cartoon Network Australia And Boomerang Australia June 2017 Highlights . 2023-02-12 . RegularCapital.
  20. Web site: TotalGirl Online Magazines : Read TotalGirl eMagazines from Australia in English . 2023-03-09 . onlineemagazines.com.
  21. Web site: Strawberry Shortcake . dead . https://web.archive.org/web/20110707114109/http://www.boomerangtv.com.au/minisite/strawberry_shortcake/index.php . 2011-07-07 . 2023-03-04 . Boomerang Australia.

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