Booker Software Explained

Booker Software, Inc.
Type:Private company
Foundation:2007
Location City:Brooklyn, New York, New York
Location Country:United States
Key People:Josh McCarter
Industry:Service Management Platform
Software-as-a-Service
Services:Cloud-based business management
Num Employees:270+

Booker Software, Inc. is a software company headquartered in New York City. Its products are cloud-based management systems for spas and salon stores.

History

Booker is headquartered in New York City, with offices in Irvine, California,[1] Scottsdale, Arizona,[2] the United Kingdom,[3] and Singapore.[3] Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.[4] SpaBooker was its initial software product.[4]

In October 2010, SpaBooker spun off to a separate company called GramercyOne.[5] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses[6] such as hotels, medical practices, dance studios,[7] and repair shops.[8]

In November 2012, GramercyOne changed its name to Booker Software, Inc. As of March 2015, Booker has over 270 employees[9] and is under the leadership of CEO Josh McCarter. In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.[10]

Financials and operations

Booker has 9,000 business clients in 73 countries. Notable clients include Hilton Hotels,[11] Hard Rock Café,[12] and DryBar.

In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.

In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. As of August 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform. The company grew from 30 employees to 160+ employees between 2010 and 2012.

On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.[13] [14]

In March 2018, Booker was acquired by MINDBODY, another leading cloud based business management software for the wellness service industry, for $150 million.[15]

Products

Booker software is designed to help service businesses manage their operations and marketing. The platform is cloud-based, allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.[16] Booker is currently at Version 8.5.[17]

Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,[18] SpaBooker, and SalonBooker. Features including online booking, employee and room scheduling,[19] social media marketing, specials/deal distribution, payment processing, wait list management,[20] and customer database/management.

Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare. A Booker account includes access to scheduling and gift certificate applications for Facebook.[21]

Booker software has been compared to OpenTable, an online reservation system used by restaurants.

Versions

SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.

Partnerships

Booker partners with Allure magazine's Virtual Store,[22] Lifebooker,[23] SpaFinder,[24]

See also

Notes and References

  1. Web site: McCarter. Josh. In Superstorm Sandy, GramercyOne Carries on Through the Cloud. Street Fight. 18 January 2013.
  2. Web site: Ringle. Hayley. New York-based software company opens SkySong office, hiring 100. Phoenix Business Journal. 4 November 2015.
  3. Web site: Contact Us. Booker website. 1 February 2013.
  4. Web site: Ruth. João-Pierre S.. GramercyOne, Profitably, and Erply Carve Out Territory in Cloud-Based Management Services; VCs Follow. Xconomy. 18 January 2013.
  5. News: Teresa. Novellino. Booker Knows when Business is Hot and Not. 18 January 2013. Upstart Business Journal. November 13, 2012.
  6. News: Kanaracus. Chris. Startup Wants to Be OpenTable for Services Firms. 18 January 2013. PC World. November 10, 2010.
  7. News: Kehrer. Dan. Business Trends to Know About for 2012. 18 January 2013. Arizona Business Gazette. November 10, 2011.
  8. Web site: Henricks. Mark. 6 Free Cloud-Based Business-Management Tools. OPEN Forum. American Express. 18 January 2013.
  9. News: Konrad. Alex. Booker Raises $35 Million To Bring Small Business Scheduling Online. 3 March 2015. Forbes. March 3, 2015.
  10. Web site: www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html. www.bizjournals.com. 2017-10-18.
  11. Web site: Oran. Olivia. GramercyOne Lands $14.5 Million in Funding. 19 October 2011 . The Street. 18 January 2013.
  12. Web site: Partner List. Booker Website. 18 January 2013.
  13. Roslyn, Darah. "Booker Raises $27.5 Million Led by Bain Capital Ventures." Press release. The Wall Street Journal. April 16, 2013
  14. Rao, Leena. "Operations And Service Management SaaS Booker Raises $27.5 Million From Bain Capital Ventures, Revolution and Others." Tech Crunch. April 16, 2013
  15. News: Mindbody to acquire VC-backed Booker Software for about $150 mln - PE Hub. 2018-03-13. PE Hub. 2018-07-31. en-US.
  16. Web site: 2012 Software Guide. SalonToday.com. 22 January 2013.
  17. Web site: Announcing Booker Version 8.5. Booker Company Blog. 22 January 2013.
  18. Web site: Booker Enterprise. Booker website. 22 January 2013. https://web.archive.org/web/20130120035552/http://www.booker.com/products/booker-enterprise. 2013-01-20. dead.
  19. Web site: Ruth. João-Pierre S.. GramercyOne now Booker, Sharpens Strategy and Unveils Deals Service. Xconomy. 23 January 2013.
  20. Web site: Gramercy One launches version 8.3 of the Booker Platform. World Leisure Organization. 22 January 2013.
  21. Web site: GramercyOne Launches Gift Certificate Facebook App. https://archive.today/20130216043539/http://webdev3.gram1.com/news/gramercyone-launches-gift-certificate-facebook-app/. dead. 16 February 2013. GramercyOne Website. 22 January 2013.
  22. News: Smith. Steve. Allure Opens Virtual Store. 23 January 2013. MinOnline. June 5, 2009. https://web.archive.org/web/20110502180644/http://www.minonline.com/news/11211.html. 2 May 2011. dead.
  23. Web site: Gramercyone And Lifebooker Launch Industry First Partnership That Connects Real-Time Availability And Discounts On One Platform. Revolution. 23 January 2013. https://web.archive.org/web/20130312082945/http://revolution.com/gramercyone-and-lifebooker-launch-industry-first-partnership-connects-real-time-availability-and. 2013-03-12. dead.
  24. Web site: Clancy. Heather. Cloud application suite helps small companies book more business. https://web.archive.org/web/20130126212613/http://www.zdnet.com/cloud-application-suite-helps-small-companies-book-more-business-7000010231/. dead. January 26, 2013. ZDNet. 1 February 2013.

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