Bookboon Explained

Bookboon Learning
Company Type:Online, private company
Foundation:1988 (as Ventus Publishing)
Location:Copenhagen, DenmarkLondon, United Kingdom
Locations:2 international locations
Area Served:Worldwide
Key People:
  • Kristian Buus Madsen
  • (CEO)
  • Thomas Buus Madsen
  • (COO)
Industry:eBook Publishing,Learning & Development
Products:eBooks, Audio learning, Online courses, Online learning subscription, Corporate learning & development, Team learning
Services:Personal development, Soft skills development
Website Type:Digital learning services
Advertising:Yes
Registration:Required for reading books
Language:Multilingual
Launch Date:2005
Current Status:Active

Bookboon Learning is a digital learning service provider for corporate learning & development, providing eBooks, audio learning, online courses & learning.[1]

Bookboon was originally founded in Denmark in 1988 under the name Ventus. Today, Bookboon operates globally with offices in London and Copenhagen.[2]

Bookboon offers free university textbooks[3] to students and content, focus lies on soft skills and personal development for bite-sized learning for professionals.[4] [5]

History and background

Bookboon started as a family business named Ventus in 1988 in Denmark. At that time, Ventus focused on publishing student textbooks. The owners of Ventus had two sons named Thomas Buus Madsen and Kristian Buus Madsen. In 2005, the two brothers took control of Ventus and in 2008 they re-named the company Bookboon. Soon after, the two brothers developed an innovative business model: offer free eBooks online financed by a few in-book ads, with a limit of 15% advertising space per book. The advertisers were companies looking to promote their career opportunities towards students and professionals.[6]

In 2006, the company expanded its business model to Sweden, followed by Germany and the Netherlands in 2007. In 2008, Bookboon expanded its operations to the United Kingdom and started publishing eBooks in English.

Bookboon in the media

In 2016, Bookboon was highlighted for its activities on the African continent, especially in terms of offering free textbooks for students based on employer branding. This was reported by the Danish newspaper business.dk, the German international public broadcaster Deutsche Welle as well as CNBC South Africa.

Notes and References

  1. Web site: Ventus internetbutik. ventus.dk. 2016-09-06.
  2. News: Geschäftsmodell: Die Firma, die Studenten Bücher schenkt. Karschnick. Ruben. 2012-06-08. Die Zeit. 0044-2070. 2016-09-06.
  3. Web site: Vorster . Gareth . Free online book publisher finds success in SA . 2022-04-13 . en-US.
  4. Web site: BookBoon Offers Free Technical, Guide, & Textbooks. www.adweek.com. 2016-09-06.
  5. Web site: BookboonGlobal – Business Solutions. bookboonglobal.com. 2016-09-06.
  6. Web site: Metro – Nyheter du kommer att snacka om – Metro. www.metro.se. 2016-09-06.