Book tour explained

A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell books in person at the presentation.^[1] Authors have a range of opinions about the effectiveness of book tours.^{[2] [3]}

Higher profile writers sometimes do tours with an escort to help them manage interaction with the audience during presentations.^[4]

Book tours have become less common since the 2008 Great Recession.^[5]

Notes and References

1. Web site: Sambuchino. Chuck. How to Plan a Book Tour and Sell More Books. Writer's Digest. 9 November 2012.
2. Web site: Gallaway. Matthew. Nine Writers and Publicists Tell All About Readings and Book Tours. The Awl. en. 10 April 2012.
3. Web site: Cylinder. Carly. What It's Like to Be on a Book Tour. Huffington Post. 24 May 2016.
4. Web site: Scalzi. John. 10 things you don't know about authors on book tour. Los Angeles Times. 20 April 2017.
5. Web site: Charney. Noah. Noah Charney. The Not-Quite End of the Book Tour. The Atlantic. 17 October 2015.