Bonia (fashion) explained

Bonia Corporation Berhad
Foundation:1974
Founder:Chiang Sang Sem
Key People:Chiang Sang Sem
Revenue: MYR 470 million (2011)
Net Income: MYR 45 million (2011)
Num Employees:833[1]

Bonia Corporation Berhad is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia.[2] It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

History

The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.[3] [4]

Public listing on Bursa Malaysia

It was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia.[5]

Fiscal performance and acquisition

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits.[1] For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011.[1] For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.

Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world.[6]

In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada.[7]

Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand.[8] [9] In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.[10]

Special campaigns

In 2022, Bonia had its first collaboration with local star Scha Al-Yahya for Eid al-Fitr collection.[11] The brand has curated a special Raya campaign featuring Malaysian actress, Amelia Henderson in 2023.[12]

Brand ambassadors

See also

Notes and References

  1. Web site: Bonia Corporation Berhad Company Snapshot . The Winthrop Corporation . 26 July 2013 . dead . https://web.archive.org/web/20130914044326/http://corporateinformation.com/Company-Snapshot.aspx?cusip=C458G7680 . 14 September 2013 . dmy-all .
  2. Web site: Bonia Corporation Berhad: Overview . www.globaldata.com.
  3. Web site: Company Overview of Bonia Corporation Berhad . https://archive.today/20130726182327/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=880212 . dead . 26 July 2013 . Business Week . 26 July 2013.
  4. Web site: Bonia corporation berhad . www.lusha.com/.
  5. Rebecca Lynne Tan for The Straits Times. 15 January 2014Success in the bag
  6. Web site: Investor – Bonia Corporation Berhad . 2022-03-30 . bonia.listedcompany.com.
  7. Web site: 2012-01-04 . Bonia acquires 49% stake in leathergoods firm Braun Büffel . 2023-05-15 . The Moodie Davitt Report . en-GB.
  8. Web site: dev . 2014-12-09 . Damiano Biella is Transforming Braun Buffel Into a Fashion-Forward Accessories House . 2023-05-15 . Female Singapore - The Progressive Women's Fashion & Beauty Magazine . en-US.
  9. Web site: CHEONG . BERVIN . Solid and stable developments are Braun Büffel's strengths . 2023-05-15 . The Star . en.
  10. Web site: Adelia . Nabila . Braun Buffel: Time For A Change DA MAN Magazine . 2023-05-15 . en-us.
  11. Web site: Get ready to glam up with the Bonia x Scha collection. 19 April 2021. 5 January 2024. L'Officiel Malaysia.
  12. Web site:
    1. FASHION: Bonia x Amelia Collection
    . 27 March 2023. 5 January 2024. New Straits Times. Meera Murugesan.
  13. Web site: Bonia picks TWICE’s Nayeon as new brand ambassador. 3 January 2024. 5 January 2024. Marcus Venu Das. Marketing Interactive.