Body Labs Explained

Body Labs
Type:Subsidiary
Location:Manhattan, New York
Industry:Artificial intelligence
Founders:Michael J. Black
William J. O'Farrell
Eric Rachlin
Alex Weiss
Parent:Amazon.com

Body Labs is a Manhattan-based software company founded in 2013. Body Labs is a software provider of human-aware artificial intelligence that understands the 3D body shape and motion of people from RGB photos or videos.[1]

In October 2017, the company was acquired by Amazon.[2]

History

Body Labs was founded by Michael J. Black, William J. O'Farrell, Eric Rachlin, and Alex Weiss who were connected at Brown University and Max Planck Institute for Intelligent Systems.[3]

In 2002, Black was researching how to create a statistical model of the human body. While Black was teaching a course on computer vision at Brown University, the Virginia State Police contacted him about a robbery and murder at a 7-Eleven. The police wanted to use computer vision to identify the suspect in a surveillance video. By creating a statistical model, Black's group could vindicate some of the evidence in the case like confirming the suspect's height.[4]

On November 13, 2014, Body Labs announced $2.2 million in Seed funding led by FirstMark Capital, with additional investors including New York Angels and existing investors.[5]

On November 3, 2015, Body Labs announced $11 million in Series A funding led by Intel Capital, with additional investors including FirstMark Capital, Max-Planck-Innovation GmbH, Osage University Partners, Catalus Capital and the company founders.[6]

Products

BodyKit

On March 3, 2015, Body Labs launched BodyKit, a collection of API’s and embeddable components for integrating the human body into apps and tools.[7] [8]

Body Labs Blue

On July 20, 2016, Body Labs launched Body Labs Blue, an API and embeddable Web interface that takes physical measurements and predicts additional digital measurements to help with custom clothing creation.[9] [10]

Body Labs Red

On October 5, 2016, Body Labs launched Body Labs Red, an API for automatically processing 3D scans into a full 3D body model. Additionally, Body Labs announced a partnership with 3dMD to process their 3D scans.[11] [12]

Mosh Mobile App

On Feb. 15, 2017, Body Labs released Mosh on the App Store, an Apple iOS app, the predicts the 3D human pose and shape of a subject and renders 3D effects on them.[13] [14]

SOMA: Human-Aware AI

On June 1, 2017, Body Labs launched SOMA, software that uses artificial intelligence to predict 3D human shape and motion from RGB photos or video.[15] [16]

On July 21, 2017, Body Labs launched SOMA Shape API for 3D model and Measurement Prediction. Shape API allows third party apps to easily connect to the SOMA backend.[17]

Notes and References

  1. News: Body Labs Launches SOMA, the first 'Human-Aware' AI Platform for Predicting 3D Human Shape and Motion from Photos or Video - Body Labs . en-US . 2017-06-01.
  2. News: Amazon has acquired 3D body model startup, Body Labs, for $50M-$70M. Lomas. Natasha. 3 October 2017. TechCrunch. 3 October 2017. Crook. Jordan.
  3. Web site: Body Labs. live. https://web.archive.org/web/20201026020103/https://angel.co/company/body-labs . 2020-10-26 . 24 June 2020. angel-co.
  4. News: How A Murder Led To "The World's Most Advanced" Body-Scanning Technology. 2014-11-13. Co.Design. 2017-06-07. en-US.
  5. News: Body Labs Raises $2.2 Million In Seed Funding - Body Labs. Body Labs. 2017-06-07. en-US. https://web.archive.org/web/20170819232238/https://www.bodylabs.com/press-releases/body-labs-raises-2-2-million-in-seed-funding/. 2017-08-19. dead.
  6. News: Body Labs Raises $11 Million In Series A Funding Led By Intel Capital - Body Labs. Body Labs. 2017-06-07. en-US.
  7. News: Body Labs Launches BodyKit - Body Labs. Body Labs. 2017-06-07. en-US.
  8. News: Body Labs' BodyKit platform creates digital 3-D human models. NY Daily News. 2017-06-07. en.
  9. News: Body labs launches blue, a web-based interface for accurate custom clothing and sizing - Body Labs. Body Labs. 2017-06-07. en-US.
  10. Web site: Body Labs Blue is New Online Retailer API Offering Precise, Customized Clothing Fit 3DPrint.com The Voice of 3D Printing / Additive Manufacturing. 3dprint.com. en-US. 2017-06-07.
  11. News: Body Labs and 3dMD Announce Partnership to Deliver First End-to-End 3D Body Scan Processing Solution - Body Labs. Body Labs. 2017-06-07. en-US.
  12. News: New Body Labs API Could Yield Industry-Altering Benefits To Clothing Makers, Retailers, and Buyers. ProgrammableWeb. 2017-06-07. en.
  13. News: Mosh: Using AI to Predict 3D Human Pose & Shape from a Single Image - Body Labs. 2017-02-15. Body Labs. 2017-06-07. en-US. https://web.archive.org/web/20170718100529/https://www.bodylabs.com/blog/2017/02/15/mosh/. 2017-07-18. dead.
  14. Web site: Mosh Camera on the App Store. App Store. en. 2017-06-07.
  15. News: Body Labs Launches SOMA, the first 'Human-Aware' AI Platform for Predicting 3D Human Shape and Motion from Photos or Video - Body Labs. Body Labs. 2017-06-07. en-US.
  16. News: Body Labs launch SOMA human-aware 3D artificial intelligence platform. 2017-06-01. TCT Magazine. 2017-06-07. en-gb.
  17. News: Body Labs Introduces SOMA Shape API for 3D Model and Measurement Prediction. ProgrammableWeb. 2017-09-27. en.