Bodega Aurrerá Explained
Bodega Aurrerá is a Mexican discount store owned by Walmart de México y Centroamérica. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrerá names survived, the former as a product brand and the latter as a store.[1]
History
In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means “Come on”, “Forward” .
- 1958: Opens the first Aurrerá store, with the Bolívar location.
- 1960: Begins to operate the store brand of Superama.
- 1964: Starts the operation of Vips Restaurants.
- 1970: Begins the operations of the Suburbia and Bodega Aurrerá store brands.
- 1976: Inaugurates the first Distribution Center in Mexico (in Spanish, CEDIS).
- 1978: Opening of the restaurant chain El Portón (The Gate).
- 1986: Creates the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
- 1990: Aurrerá starts the usage of the barcode system in Mexico.
- 1991: Walmart and Cifra create a joint venture, the International Division of Walmart Stores, and Walmart signs a partnership agreement with Cifra. The first Sam's Club store in Mexico opens.
- 1993: They begin operations as Walmart Supercenter stores. The Aurrerá supermarkets change their style and design, as Walmart stores.
- 1994: The brands of Suburbia and Vips are joined, under the association Cifra/Walmart Distribuidora, S.A. de C.V.
- 1997: Walmart buys most of the shares, and acquires control of the company.
- 2000: Grupo Cifra is renamed as Walmart de Mexico.
- 2001: Aurrerá stores become Walmart Supercenters and Warehouse Aurrerá.
- 2005: Walmart Mexico creates the store brand Mi Bodega Aurrerá, which currently has over 50 units in various parts of the Mexican Republic. It is a variant of Bodega Aurrerá, with less store area and fewer products.
- 2007: Bodega Aurrerá has about 300 locations, driving retail prices lower for much of the Mexican Republic.
- 2012: Bodega Aurrerá has 372 stores.
- 2024: Bodega Aurrerá has 2,044 stores.
See also
Notes and References
- News: Ali . Aran . Walmart Owns Most of the Supermarkets in Mexico . Latinometrics . 30 March 2022 . 15 July 2023.
