Bobbi Brown Explained

Bobbi Brown
Birth Date:14 April 1957
Birth Place:Wilmette, Illinois, U.S.
Children:3
Years Active:1980−present
Known For:Founder of Bobbi Brown Cosmetics
Height:5feet[1]
Signature Type:Logo
Signature:Bobbi Brown logo 2013.gif
Signature Size:200px

Bobbi Brown (born April 14, 1957)[2] is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics.[3] [4] [5] [6] [7] [8] She created ten natural-shade lipsticks which according to Entrepreneur "revolutionized the beauty industry".[9] She has written nine books about beauty and wellness.[10] [11] [12]

After leaving Bobbi Brown Cosmetics in 2016, she launched Beauty Evolution, LLC, and became certified as a health coach through the Institute for Integrative Nutrition.[13] [14] [15] Brown also started a line of beauty-inspired wellness products.[16] [17] and launched a second beauty line, Jones Road, in 2020. Brown curates an editorial website.[18] [19] She and her husband Steven Plofker redesigned The George, a boutique hotel located in Montclair, New Jersey.[20] [21]

Early life

Born in Chicago, Illinois to a Jewish family, Joe and Sandra Brown, Brown graduated from New Trier High School and from Emerson College in Boston with a degree in theatrical makeup and photography.[4] [5] [22] [23] In 1980, she moved to New York City to work as a professional makeup artist.[4] [10] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used commonly at the time.[4] [24] [25]

Cosmetic lines

Bobbi Brown Essentials

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades.[10] [26] In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.[27] She was expecting to sell 100 in a month but instead sold 100 in a day.[28] [22] The following year, she released yellow-toned foundation sticks.[27]

Estée Lauder bought the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics and Brown retained creative control of the makeup line.[26] [4] [5] [29]

In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.[4] [2] In 2012, her cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales.[26] As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.[29]

In December 2016, it was announced that Brown would step down from the company by the end of the year.[30] [31] [32] Following this, she continued creating new lines and participating in the beauty industry through other projects like beauty podcasts,[33] a makeup MasterClass,[34] and her website JustBobbi.com.[35]

Jones Road

In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road.[36] The launch marked 25 years since she first sold her original line to Estee Lauder.[37] It has been described as a "clean beauty" brand.[38] According to Yahoo, which reviewed the line, this "approach is evident in the brand offering: a curated edit of makeup and skincare that doesn't overwhelm."[39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils. They were also sold in combination in a start-up kit.[40] In an interview with the Financial Times in September 2024, it was revealed that the brand's revenue in its first year was $20mn, and expected to be over $150mn in the current financial year, with a valuation approaching $1bln.[41]

Other product lines

Brown has a collection of fragrances[27] [42] and a collaboration with In 2013 Safilo Group S.p.A. for an eyewear collection.[43] [44] She is a creative consultant at Lord & Taylor.[45]

Other activities

Evolution 18

In 2019, she founded Evolution_18,[46] a “lifestyle-inspired wellness line”.[47] The products she developed for the line included supplements, collagen, and effervescent tablets,[48] and were sold at outlets including Walmart.[49]

The George Hotel

In 2015, Brown and her husband acquired a historic inn located in Montclair, New Jersey, which was built as a private residence in 1902. It became the Georgian Inn in the 1940s, and after they purchased it, they renovated the property and renamed it the George Hotel.[50] [51] The hotel was opened in 2018 and has 32 guest rooms.[52] [53] [54]

18 Label

Brown cofounded 18 Label, a film and television studio based in New Jersey. Networks that have filmed in the studio include CNBC, BSTV,[55] and the Food Network.[56] The studio is housed in The Annex (also cofounded by Brown), an 11,000 square foot studio and event center.[57]

Brown has appeared on Food Network series, including The Kitchen.[58] [59]

Editorial work

Brown is the Beauty & Lifestyle Editor of Elvis Duran and the Morning Show.[60] She partnered with Duran to produce a "Elvis Duran bronzer" as a part of her cosmetics line.[61] Brown served as Yahoo Beauty's Editor-in-Chief from February 2014 to February 2016.[30] A chance meeting with the grandmother of a producer of NBC's Today led to a 12-year run as a regular beauty consultant on the show.[62] Brown has also written columns for PureWow, Naturally, and Danny Seo.[63] [64] [65] [66]

Books

YearTitleInternational Standard Book Number
1995Bobbi Brown Beauty: The Ultimate Resource
2000Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome with Annemarie Iverson, New York Times Best Seller [67]
2002Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty
2007Bobbi Brown Living Beauty
2008Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro
2010Bobbi Brown Beauty Rules
2012Bobbi Brown Pretty Powerful with Sara Bliss
2014Everything Eyes with Sara Bliss
2017Beauty from the Inside Out [68]

Causes

Bobbi Brown Cosmetics launched the Pretty Powerful Campaign for Women & Girls on International Women's Day in 2013.[69] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls through education.[29] [70] Beneficiaries to date include Dress for Success (of which Brown is a former board member),[71] the Broome Street Academy High School, and the Girl Rising Fund.[29] [72] [73]

Personal life

Brown married executive Steven Plofker on September 10, 1988[74] and together they have three sons.[75] They also have a daughter-in-law.[76] The family lives in Montclair, New Jersey.[77] She spends her summers in Sag Harbor of the Hamptons, New York.[78]

Recognition

Her work has been featured on the covers of magazines such as Elle, Vogue, Self and Town & Country.[79] [80]

Brown has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and the Jackie Robinson Foundation's ROBIE Humanitarian Award.[81] [82] [83] She was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame.[84] [85] She holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.[86] [87] [88] [89] Following the release of her second makeup company in 2020, Allure magazine labeled Brown the "world’s patron saint of 'natural makeup.'"[90]

She was recognized as one of the BBC's 100 women of 2015.[91]

External links

Notes and References

  1. Web site: Hou . Kathleen . 2023-09-09 . At 66, Bobbi Brown Is Doing It Again . 2024-09-02 . . en-US.
  2. Web site: Bobbi Brown. Donelson. Sophie. TimeOut New York. February 26, 2009. February 15, 2014. 1 August 2017. https://web.archive.org/web/20170801125821/https://www.timeout.com/newyork/things-to-do/bobbi-brown. dead.
  3. Web site: Bobbi Brown to Step Down from Bobbi Brown Cosmetics. www.elcompanies.com. December 19, 2016. September 1, 2019.
  4. Web site: How I Did It: Bobbi Brown, Founder and CEO, Bobbi Brown Cosmetics. Brown. Bobbi. November 2007. www.inc.com. August 2, 2008.
  5. News: Style Makers; Bobbi Brown, Makeup Artist. Welles. Linda. February 4, 1990. The New York Times. August 2, 2008.
  6. News: New Jersey Hall of Fame inducts Grover Cleveland, Whitney Houston. Hindash. Saed. NJ.com. February 15, 2014.
  7. The Pretty Powerful Bobbi Brown. Dougherty. Emily. Elle. September 21, 2012. February 15, 2014.
  8. Web site: Bobbi Brown Bio. www.premierespeakers.com. August 3, 2020.
  9. Web site: Bobbi Brown Started a Beauty Empire with Just One Revolutionary Lipstick. www.entrepreneur.com. 4 January 2019 . August 3, 2020.
  10. News: Makeup class. Muther. Christopher. The Boston Globe. February 15, 2014.
  11. Web site: Bobbi Brown talks life after brand Bobbi & her exciting new project. Fearn. Rebecca. Glamour. April 25, 2017. March 4, 2020.
  12. Web site: Bobbi Brown's winter beauty tips. The Today Show. February 15, 2014.
  13. Web site: Bobbi Brown 2.0: Reinventing Her Life and Career at 61. Bliss. Sara. www.forbes.com. August 3, 2020.
  14. News: Bobbi Brown is Ready to Slay the Wellness Industry. Nicely.. Gurley. George. The New York Times . 31 March 2018 . August 3, 2020.
  15. Web site: With Evolution_18, Bobbi Brown is Now a Health Guru.. Weatherford. Ashley. www.thecut.com. 10 April 2018 . August 3, 2020.
  16. Web site: Why Bobbi Brown Chose Walmart For Her New Line. Danziger. Pamela. www.forbes.com. August 3, 2020.
  17. Web site: Beauty Icon Bobbi Brown Reinvents Herself as a Wellness Guru. Ioannou. Lori. www.cnbc.com. 15 February 2019 . August 3, 2020.
  18. Web site: Bobbi Brown Launches Wellness, Lifestyle Brand. Reed. Sam. www.hollywoodreporter.com. 2 April 2018 . August 3, 2020.
  19. Web site: justBOBBI.com: A New Lifestyle Platform From Bobbi Brown. Shahid. Maisha. www.yahoo.com. August 3, 2020.
  20. News: From Bobbi Brown, a Boutique Hotel in New Jersey. The New York Times . 22 September 2018 . August 3, 2020. Vora . Shivani .
  21. Web site: See Inside Bobbi Brown's Newest Business Venture: The George. Minton. Melissa. www.architecturaldigest.com. 20 February 2018 . August 3, 2020.
  22. Web site: Bobbi Brown. Jewish Women's International, Jewish Woman Magazine. Danielle Cantor. January 20, 2012. dead. https://web.archive.org/web/20130731183437/http://www.jwi.org/Page.aspx?pid=756. July 31, 2013.
  23. Web site: Cooke . Jayna . From The Inside Out: Bobbi Brown On Entrepreneurship, Beauty and Health . www.forbes.com . en.
  24. Beauty Insider: Bobbi Brown. Long. April. Elle. February 15, 2014.
  25. Web site: Bruce Weber Shoots Beauty Queen Bobbi Brown as Her Brand Turns 20. Barney's New York. February 15, 2014. dead. https://web.archive.org/web/20140221170328/http://thewindow.barneys.com/bruce-weber-bobbi-brown-video/. February 21, 2014.
  26. News: The Mogul Next Door. Buck. Joan Juliet. The New York Times. 17 February 2012 . February 15, 2014.
  27. Web site: The 411: Bobbi Brown. Style. February 15, 2014.
  28. Web site: Bobbi Brown Bio Premiere Speakers Bureau. premierespeakers.com. 2020-03-24.
  29. Web site: What beauty means to an industry icon. AM New York. February 15, 2014. dead. https://web.archive.org/web/20140127003701/http://www.amny.com/urbanite-1.812039/kkb-talk-what-beauty-means-to-an-industry-icon-1.6865217. January 27, 2014.
  30. Web site: Eytan. Declan. Bobbi Brown Cosmetics Founder Steps Down from Company. Forbes. December 21, 2016.
  31. Bobbi Brown: I'm Ready to Start Another Revolution. Brown. Bobbi. Refinery29. August 13, 2020.
  32. Web site: Maekup mogul Bobbi Brown on her new venture: 'I am a start-up'. Draznin. Haley. 12 June 2017. CNN. August 13, 2020.
  33. Web site: Hays. Kali. January 10, 2020. Bobbi Brown to Bow New Beauty Podcast. January 7, 2021. WWD. en-US.
  34. Web site: Robin. Marci. You Can Now Get Makeup Lessons Directly From Bobbi Brown on MasterClass. January 7, 2021. Allure. 30 November 2019. en-us.
  35. News: Singer. Maya. What Bobbi Brown did next. The Times. en. January 7, 2021. 0140-0460.
  36. Web site: Bailly . Jenny . "Bobbi Brown is Back in the Game" . Allure . February 13, 2021.
  37. Web site: Bobbi Brown Adds Clean Skin Care to Her Buzzy New Makeup Brand . www.vogue.com . 16 February 2021.
  38. Web site: Bobbi Brown isn't afraid of failure . fortune.com . en.
  39. Web site: Yahoo is part of the Yahoo family of brands . uk.style.yahoo.com.
  40. Web site: Rosenstein . Jenna . Bobbi Brown Is Back with Jones Road, a New Clean Makeup Brand . www.harpersbazaar.com . 26 October 2020.
  41. Web site: Bobbi Brown is en route to her second billion-dollar company . ft.com . Flannagan . Kate . September 11, 2024 . September 12, 2024 . http://web.archive.org/web/20240911015203/https://www.ft.com/content/eadeae75-164c-4abe-a676-8e4a8fc055e6 . September 11, 2024.
  42. Web site: Bobbi Brown, fragrance collection. The Perfume Girl. February 15, 2014.
  43. News: Bobbi Brown debuts new eyewear line. New York Daily News. February 15, 2014.
  44. Web site: Bobbi Brown Debuts Eyewear Collection. BWW Fashion World. February 15, 2014.
  45. Web site: Health and Beauty Mogul Bobbi Brown Shares The Biggest Time Sucker -- and What You Can Do About It . www.entrepreneur.com. 21 December 2017 .
  46. Makeup Queen Bobbi Brown on Selling a Business, Starting Another. Bloomberg Businessweek. May 16, 2019.
  47. Web site: Griffith. Kathleen. January 4, 2019. Bobbi Brown Started a Beauty Empire With Just One (Revolutionary) Lipstick. January 7, 2021. Entrepreneur. en.
  48. Web site: Peter. Shannon. January 7, 2020. Evolution 18 wellness supplements review. January 7, 2021. Stylist. en.
  49. Web site: Bobbi Brown Created a Collagen Beauty Shot to Give You Youthful Skin — and It's Only $10 at Walmart. January 7, 2021. PEOPLE.com. EN.
  50. Web site: Explore Bobbi Brown's New Boutique Hotel, The George Inn. January 7, 2021. House & Home. en-US.
  51. Web site: Ramzi. Lilah. Bobbi Brown's Guide to "the Brooklyn of New Jersey," Home to Her New Hotel. January 7, 2021. Vogue. 19 January 2018. en-us.
  52. News: Vora. Shivani. September 22, 2018. From Bobbi Brown, a Boutique Hotel in New Jersey (Published 2018). en-US. The New York Times. 2021-01-07. 0362-4331.
  53. Web site: Minton. Melissa. Beauty Mogul Bobbi Brown Is Opening a Hotel in the Most Surprising Location. 2021-01-07. Architectural Digest. 20 February 2018. en-us.
  54. Web site: Lilit Marcus. Beauty maven Bobbi Brown is getting into the hotel business. January 7, 2021. CNN. 15 March 2018 . en.
  55. Web site: October 4, 2018. Local Announcement: 18 Label Studios Takes Center Stage in Montclair. January 7, 2021. Montclair, NJ Patch. en.
  56. Web site: Why Bobbi Brown fell in love with Montclair Video. January 7, 2021. NJ Spotlight News. en-US.
  57. Web site: Orel. Gwen. 2018-06-19. The Annex at 18 Label Studios aims to build community. January 7, 2021. Montclair Local News. en-US.
  58. Web site: Treat Yourself to an At-Home Spa Day with Bobbi Brown's Edible Products. January 7, 2021. Food Network. en.
  59. Web site: Bobbi Bares All beauty guru Bobbi Brown. January 7, 2021. Food & Wine. EN.
  60. Web site: 'I really wanted to do things differently' Bobbi Brown talks leaving namesake company and staying true to her passion - ABC News . abcnews.go.com.
  61. Book: Where Do I Begin? - Stories (I Sort of Remember) from a Life Lived Out Loud . 160 . Atria Books . Elvis Duran . 2020. 9781982106348 .
  62. Web site: Back-to-school beauty with Bobbi Brown. Brown. Bobbi. The Today Show. 27 August 2007 . August 13, 2020.
  63. Web site: Bobbi Brown Shares Beauty Tips for Fall. Gold. Allie. iHeartRadio. August 13, 2020.
  64. Web site: Dear Bobbi: Please Tell Me How to Apply Concealer So It Covers Up Dark Circles. Editors. PureWow. 31 January 2020. PureWow. August 13, 2020.
  65. Web site: Naturally, Danny Seo Media Kit. Seo. Danny. Naturally, Danny Seo. August 13, 2020.
  66. Web site: Allow Me to Reintroduce Myself. Brown. Bobbi. JustBOBBI. August 13, 2020.
  67. News: Children's Best Sellers. The New York Times. February 15, 2014.
  68. Web site: 17 April 2017. Bobbi Brown wanted to leave makeup out of her latest book. live. https://web.archive.org/web/20170424062120/http://observer.com:80/2017/04/bobbi-brown-new-book-beauty-from-the-inside-out/ . 2017-04-24 . January 7, 2021. Observer.
  69. Web site: Bobbi Brown is Pretty Powerful. Beresiner. Sophie. Elle UK. February 15, 2014. https://web.archive.org/web/20140306214619/http://www.elleuk.com/beauty/news/bobbi-brown-pretty-powerful-campaign-for-women-and-girls-international-women-s-day#image=1#image=1. March 6, 2014. dead.
  70. Girl Power! Bobbi Brown's Pretty Powerful Campaign. Kaiser. Rachel. Vanity Fair. February 15, 2014.
  71. Web site: Q&A With Bobbi Brown: How To Give Back. January 7, 2021. Forbes. en.
  72. Web site: Dress for Success: Who We Are: Sponsors. http://webarchive.loc.gov/all/20071118135820/http%3A//www.dressforsuccess.org/whoweare_sponsors.aspx. dead. November 18, 2007. www.dressforsuccess.org. August 2, 2008.
  73. Web site: Bobbi Brown Makes Women Pretty and Powerful. Del Russo. Maria. 8 March 2013. Pop Sugar. February 15, 2014. 22 February 2014. https://web.archive.org/web/20140222213426/http://www.bellasugar.com/Bobbi-Brown-Pretty-Powerful-Campaign-Women-Girls-28463840. dead.
  74. News: 1988-09-11 . S. D. Plofker, an Executive, Is Married to Bobbi Brown . 2024-09-02 . . en-US . 0362-4331.
  75. Web site: Clack . Erin . 2023-08-21 . Bobbi Brown Confesses She Has 'No Idea' How Much Her Hamptons Mansion Cost as She Gives Tour of Compound . 2024-09-02 . . en.
  76. Web site: Duffy . Abigail . 2024-03-28 . Meet Makeup Mogul Bobbi Brown . 2024-09-02 . Palm Beach Illustrated . en-US.
  77. Galant, Debra. "The Makeup Maven of Montclair", The New York Times, February 16, 2003. Accessed November 28, 2007.
  78. Gould, Jennifer. "Bobbi Brown ditches Jersey Shore for Hamptons", The New York Post, June 27, 2018. Accessed August 13, 2020.
  79. Voguepedia: Bobbi Brown. Vogue. February 15, 2014. https://web.archive.org/web/20140109001407/http://www.vogue.com/voguepedia/Bobbi_Brown. January 9, 2014. dead.
  80. News: Bobbi Brown Puts Best Faces Forward. Lawson. Carol. The New York Times. 16 February 1997 . February 15, 2014.
  81. Web site: Women of the Year Turns 20: A Look Back at the Honorees. Solomon. Akiba. 2 November 2010. Glamour. August 13, 2020.
  82. Web site: FGI's Night of Stars. Staff. WWD. 24 October 2008. WWD. August 13, 2020.
  83. Web site: JRF to Honor Cosmetics Mogul Bobbi Brown, Pittsburgh Steelers Chairman Dan Rooney, and Vista Equity Partners Founder Robert F. Smith. Jackie Robinson Foundation. August 13, 2020. 26 September 2020. https://web.archive.org/web/20200926145448/https://www.jackierobinson.org/press/jackie-robinson-foundation-to-honor-cosmetics-mogul-bobbi-brown-pittsburgh-steelers-chairman-dan-rooney-and-vista-equity-partners-founder-robert-f-smith/. dead.
  84. Web site: President Obama Announces More Key Administration Posts. White House. Press Secretary. 15 September 2010. The White House, President Barack Obama. August 13, 2020.
  85. Web site: New Jersey Hall of Fame Bobbi Brown. 14 April 2014. New Jersey Hall of Fame. August 13, 2020.
  86. Web site: Founder and Chief Creative Officer: Bobbi Brown. Montclair State University. August 13, 2020.
  87. Web site: SUNY Honorary Degrees Awarded Through FIT. Fashion Institute of Technology. August 13, 2020.
  88. Web site: Cosmetics Pioneer Bobbi Brown and Energy Industry Leader Joseph Rigby to Address May 2017 Graduates. 17 April 2017. Monmouth University. August 13, 2020.
  89. Web site: Emerson announce four honorary degree recipients. Emerson College. August 13, 2020.
  90. Web site: Bobbi Brown Is Back in the Beauty Game . www.allure.com . 6 February 2021.
  91. News: 2015-11-17 . BBC 100 Women 2015: Who is on the list? . en-GB . BBC News . 2022-12-17.

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