Robert Conrad Explained

Robert Conrad
Birth Name:Conrad Robert Falk
Birth Date:1 March 1935
Birth Place:Chicago, Illinois, U.S.
Death Place:Malibu, California, U.S.
Alma Mater:Northwestern University
Years Active:1953–2019
Children:8

Robert Conrad (born Conrad Robert Norton Falk; March 1, 1935 – February 8, 2020) was an American film and television actor, singer, and stuntman. He is best known for his role in the 1965–1969 television series The Wild Wild West, playing the sophisticated Secret Service agent James T. West. He portrayed World War II ace Pappy Boyington in the television series Baa Baa Black Sheep (later syndicated as Black Sheep Squadron). In addition to acting, he was a singer and recorded several pop/rock songs in the late 1950s and early 1960s as Bob Conrad. He hosted a weekly two-hour national radio show (The PM Show with Robert Conrad) on CRN Digital Talk Radio beginning in 2008.[1]

Early life

Conrad was born Conrad Robert Norton Falk in Chicago. His father, Leonard Henry Falk, was 17 years old at the time of Conrad's birth and was of German descent. His mother, Alice Jacqueline Hartman (daughter of Conrad and Hazel Hartman), was 15 years old when she gave birth, and named her son after her father.[2] She became the first publicity director of Mercury Records, where she was known as Jackie Smith. She married twice, including once to Chicago radio personality Eddie Hubbard in 1948.[3] Eddie Hubbard and Jackie Smith reportedly had a child together (born)[4] before splitting up in 1958.[5] [6] [7]

Conrad attended Chicago schools including South Shore High School, Hyde Park High School, the YMCA Central School, and New Trier High School.[8] He dropped out of school at age 15 to work full-time, including loading trucks for Consolidated Freightways and Eastern Freightways, and driving a milk truck for Chicago's Bowman Dairy.

After working in Chicago for several years and studying theater arts at Northwestern University, Conrad pursued an acting career. One of his first paying roles was a week-long job posing outside a Chicago theater where the film Giant (1956) was screened;[9] Conrad bore a resemblance to the film's lead, actor James Dean, so his mother used her entertainment industry contacts to help him get the part intended as a publicity stunt to boost attendance at the theater.[10] Conrad also studied singing; his vocal coach was Dick Marx, the father of singer Richard Marx.[11]

Career

Early performances

In 1957, Conrad met actor Nick Adams while visiting James Dean's gravesite in Fairmount, Indiana. They became friends and Adams suggested that Conrad move to California to pursue acting.[12]

Adams got a bit part for Conrad in the film Juvenile Jungle (1958). Adams was supposed to appear in it, but withdrew so he could take a part in a different movie. Conrad's brief non-speaking role in Juvenile Jungle enabled him to join the Screen Actors Guild. He had a small role in the film Thundering Jets, also in 1958.

Warner Bros.

Conrad was soon signed to an acting contract by Warner Bros. He also sang, and released several recordings with Warner Bros. Records on a variety of LPs, EPs, and SPs 33-1/3 and 45 rpm records during the late 1950s and early 1960s.[13] In 1961, he had a minor Billboard hit song in "Bye Bye Baby" which reached No. 113.[14]

At Warner, he appeared in the second season of the James Garner series Maverick (episode: "Yellow River", 1959). He was featured in other shows, either for Warner or Ziv Television, including Highway Patrol, Lawman, Colt .45 (playing Billy the Kid), Sea Hunt, The Man and the Challenge, and Lock Up.

Hawaiian Eye

Warner Brothers had a big success with its detective show 77 Sunset Strip, then made Hawaiian Eye, a follow-up series. Conrad starred as detective Tom Lopaka. He was introduced on Strip, then spun off into a series that ran from 1959 to 1963, both in the U.S. and overseas. During the series' run, Conrad appeared on an episode of the Warner Brothers series The Gallant Men. After Hawaiian Eye was over, Conrad starred in Palm Springs Weekend (1963), Warners' attempt to repeat the success of Where the Boys Are (1960) with its young contract players.

In Mexico, Conrad signed a recording contract with the Orfeon label. He released two albums with a few singles sung in Spanish. In 1964, he guest-starred on an episode of Temple Houston, then performed in the comedic film La Nueva Cenicienta (also known as The New Cinderella). The next year, he was in the episode "Four into Zero" of Kraft Suspense Theatre, and portrayed Pretty Boy Floyd in Young Dillinger alongside his old friend Nick Adams.[15]

The Wild Wild West

In 1965, Conrad began his starring role as government agent James West on the weekly series The Wild Wild West, which aired on CBS until its cancellation in 1969. He made $5,000 a week.[16] He did most of his own stunts and fight scenes during the series, and while filming the season four episode "The Night of the Fugitives", he was injured and rushed to the hospital after he dove from the top of a saloon staircase, lost his grip on a chandelier, fell 12 feet, and landed on his head.[17]

In addition to starring in The Wild Wild West, Conrad found time to work on other projects. He went to Mexico in 1967 to appear in Ven a cantar conmigo (Come, sing with me), a musical. He also formed his own company, Robert Conrad Productions, and under its auspices he wrote, starred in, and directed the Western film The Bandits (also 1967).[18]

Paul Ryan and Jake Webster

Conrad appeared in episodes of Mannix and Mission: Impossible. In 1969, he signed a three-picture deal with Bob Hope's Doan Productions. The first two films were slated to be Keene then No Beer in Heaven, but only the first movie was ever produced.[19]

In 1969, he debuted as prosecutor Paul Ryan in the TV movie (1969). He reprised the movie in (1971) and the short-lived 1971 series The D.A..[20] In 1971, He also played Deputy D.A. Paul Ryan on Adam-12, (Episode: The Radical) and in a compilation of several of the 1/2 hour "The D.A" episodes into a TV movie syndicated as "Confessions of a D.A. Man." He was also in such made-for-television movies as Weekend of Terror (1970) and Five Desperate Women (1971). He tried another TV series as American spy Jake Webster in Assignment Vienna (1972), which lasted only eight episodes.[21] He was a murderous fitness franchise promoter in a fourth season episode of Columbo ("An Exercise in Fatality", 1974). Conrad starred in the feature films Murph the Surf (1975) and Sudden Death (1977).

Baa Baa Black Sheep

Conrad briefly returned to series TV from 1976 to 1978 as legendary tough-guy World War II fighter ace Pappy Boyington in Baa Baa Black Sheep, retitled for its second season and in later syndication as Black Sheep Squadron in a re-tooling that failed to keep the series on the air. He directed three episodes.[22]

Despite the show's struggles in the ratings, Conrad went on to win a People's Choice Award for Favorite Male Actor and a Golden Globe nomination for his performance.[23] He followed it with a lead part in the television miniseries Centennial (1978).[24]

The Duke and A Man Called Sloane

In 1978, Conrad starred in the short-lived TV series The Duke as Duke Ramsey, a boxer turned private eye. Conrad directed some episodes. In the late 1970s, he served as the captain of the NBC team for six editions of Battle of the Network Stars. Around this time he reprised the role of West in a pair of made-for-TV films which reunited him with his West co-star, Ross Martin, The Wild Wild West Revisited (1979) and More Wild Wild West (1980).

Conrad was identified in the late 1970s with his television commercials for Eveready batteries, particularly his placing of the battery on his shoulder and prompting the viewer to challenge its long-lasting power: "Come on, I dare ya".[25] The commercial was parodied frequently on American television comedies such as Johnny Carson's The Tonight Show and The Carol Burnett Show.

Conrad made the occasional feature such as The Lady in Red (1979) for Roger Corman's New World Pictures, where he played John Dillinger from a script by John Sayles. Conrad later played a modern-day variation of James West in the short-lived series A Man Called Sloane in 1979.[26] Conrad directed some episodes.

1980s: Producer

Conrad spent most of the 1980s starring in television movies. He played a paraplegic coach in Coach of the Year (1980), and the title role in (1982). Both were for his own company, A Shane Productions.[27]

In 1984 Conrad and his production company produced the film, Hard Knox, an unsold pilot for a proposed TV series. He played the lead role of retired U.S. Marine Colonel Joseph Knox, who returns to his childhood home of Mount Carroll, Illinois, to teach at his alma mater, a local military prep academy. The film was shot in Mount Carroll at the former Shimer College.

Conrad played a Police Chief in the theatrically released comedy film Moving Violations (1985), and appeared in the TV movies The Fifth Missile (1986), Assassin (1986) and Charley Hannah's War (1986).[28]

In 1986, Conrad served as special guest referee for the main event of WrestleMania 2 between Hulk Hogan and King Kong Bundy in a Steel Cage Match for the WWF Championship.

In 1987, he starred as Jesse Hawkes in the short-lived TV series High Mountain Rangers with his sons Shane Conrad and Christian Conrad, about a family of wilderness rescue and law enforcement officers in Lake Tahoe. The series was cancelled after 13 episodes, but was reworked for the 1989 series Jesse Hawkes, which saw Hawkes and his sons becoming bounty hunters in San Francisco. The series was canceled after 6 episodes.

1990s

Conrad appeared in the music video for Richard Marx's "Hazard", which was a No. 1 hit in 13 countries including the United States. He had a supporting role in Jingle All the Way (1996) with Arnold Schwarzenegger. Conrad's later credits include an episode of Nash Bridges and the film Dead Above Ground (2002).

Conrad appeared in the movie Samurai Cowboy in 1994. The following year, he essentially rebooted High Mountain Rangers, reteaming with his sons Shane and Christian, and his second wife LaVelda Fann, in the TV movie pilot High Sierra Search and Rescue, which led to a short-lived TV series that was cancelled after only eight episodes. [29]

2000s–2010s

In 2005, he ran for President of the Screen Actors Guild.[30] In 2006, Conrad recorded audio introductions for every episode of the first season of The Wild Wild West for its North American DVD release on June 6. The DVD set also included one of Conrad's Eveready battery commercials; in his introduction, Conrad stated he was flattered to be parodied by Carson. He was inducted into the Hollywood Stuntmen's Hall of Fame[31] for his work on The Wild Wild West series.[32]

Beginning in 2008, he hosted a weekly two-hour national radio show (The PM Show with Robert Conrad) on CRN Digital Talk Radio. He appeared in the documentary film Pappy Boyington Field (released in July 2010 on DVD) where he recounted his personal insights about the legendary Marine Corps aviator he portrayed in the television series.[33] [34] His last appearance on the radio show was July 18, 2019, and Mike Garey was his co-host.

Personal life and death

Conrad and his first wife Joan were married for 25 years and had five children. They divorced amicably in 1977.[35] That same year he met his second wife LaVelda Ione Fann. He was 43 when he emceed the Miss National Teenager Pageant, which she won. Their marriage produced three children before their divorce in 2010. His two families were said to "get along famously".[36] Conrad was joined on some television shows by his sons, Shane and Christian, and his daughter, Nancy. Another daughter, Joan, became a television producer.[37]

In a 2008 interview, Conrad described Chicago Outfit associate and burglar Michael Spilotro as his "best friend". Spilotro's murder was featured in the movie Casino.[38] In 1984, Conrad was awarded a star on the Walk of Western Stars in Newhall, California (now a part of Santa Clarita).[39]

Conrad was involved with a volunteer organization in Bear Valley, California, known as Bear Valley Search and Rescue, which later formed the basis for High Mountain Rangers.[40]

On March 31, 2003, while on Highway 4 in California's Sierra Nevada foothills near his Alpine County home, Conrad drove his Jaguar over the center median and slammed head-on into a Subaru driven by 26-year-old Kevin Burnett. Both men suffered serious injuries.[41] As a result, Conrad faced felony charges to which he pleaded no contest. His plea was accepted,[42] and he was convicted of drunk driving.[43]

He was sentenced to six months of house confinement, alcohol counseling, and five years' probation. A civil suit filed by Kevin Burnett against Conrad was settled the following year for an undisclosed amount. In 2005, Burnett died at age 28 from perforated ulcers; his family attributed them to his difficult recovery from the crash.[44] [45] Conrad suffered severe nerve injuries from the crash, leaving his right side partially paralyzed.[46]

Conrad died of heart failure in Malibu, California, on February 8, 2020, at age 84.[47]

Filmography

Film

YearTitleRoleNotes
1958Juvenile JungleMinor RoleUncredited
Thundering JetsLt. Robert 'Tiger Bob' Kiley
1959Paratroop CommandArtUncredited
1962Red NightmarePeteShort film shot in 1957
1963Palm Springs WeekendEric Dean
1964La nueva CenicientaBob Conrad
1965Young Dillinger'Pretty Boy' Floyd
1967Ven a cantar conmigoRoberto
The BanditsChris BarrettAlso director and writer
1969KeeneCredited as Bob Conrad
1975Murph the SurfAllan Kuhn
1977Sudden DeathDuke Smith
1979The Lady in RedJohn Dillinger
1982Wrong Is RightGen. Wombat
1985Moving ViolationsChief RoweUncredited
1994Samurai CowboyGabe McBride
1996Jingle All the WayOfficer Hummell
1999New Jersey Turnpikes
Garbage DayGarbage ThrowerShort
2002Dead Above GroundReed WilsonFinal film role

Television

YearTitleRoleNotes
1959Bat MastersonJuanitoEpisode: "One Bullet from Broken Bow"
1959MaverickDavie BarrowsEpisode: "Yellow River"
1959Sea HuntHal Peters / The Boat Captain2 episodes
1959Highway PatrolTommy ChuggEpisode: "Revenge"
1959LawmanDavey CattertonEpisode: "Battle Scar"
1959Colt .45Billy the KidEpisode: "Amnesty"
1959The Man and the ChallengeBill HowardEpisode: "Maximum Capacity"
1959Lock-UpHarry ConnorsEpisode: "The Harry Connors Story"
1959–196277 Sunset StripTom Lopaka4 episodes
1959–1963Hawaiian EyeTom Lopaka104 episodes
1962The Gallant MenSgt. Griff BenedictEpisode: "And Cain Cried Out"
1964Temple HoustonMartin PurcellEpisode: "The Town That Trespassed"
1965Kraft Suspense TheatreGary KempEpisode: "Four into Zero"
1965–1969The Wild Wild WestJim West104 episodes
1968–1972Mission: ImpossibleBobby / Press Allen / Eddie Lorca4 episodes
1969MannixMitch CantrellEpisode: "The Playground"
1969The D.A.: Murder OnePaul RyanTelevision film
1970Weekend of TerrorEddieTelevision film
1971The D.A.: Conspiracy to KillDeputy D.A. Paul RyanTelevision film
1971Five Desperate WomenMichael WylieTelevision film
1971Adam-12Deputy D.A. Paul RyanEpisode: "The Radical"
1971–1972The D.A.Deputy D.A. Paul Ryan15 episodes
1972Adventures of Nick CarterNick CarterTelevision film
1972–1973Assignment ViennaJake Webster8 episodes
1974ColumboMilo JanusEpisode: "An Exercise in Fatality"
1975The Last DayBob DaltonTelevision film
1976Smash-Up on Interstate 5Sergeant Sam MarcumTelevision film
1976–1978Baa Baa Black SheepMaj. Greg 'Pappy' Boyington36 episodes
1977Laugh-InGuest PerformerEpisode: #1.4
1978Confessions of the D.A. ManPaul RyanTelevision film
1978–1979CentennialPasquinelTelevision miniseries
1979The DukeOscar 'Duke' RamseyTelevision miniseries
1979The Wild Wild West RevisitedJim WestTelevision film
1979Breaking Up Is Hard to DoFrank ScapaTelevision film
1979A Man Called SloaneThomas R. Sloane12 episodes
1980More Wild Wild WestJim WestTelevision film
1980Coach of the YearJim BrandonTelevision film
1982G. Gordon LiddyTelevision film
1983Confessions of a Married ManTelevision film
1984Hard KnoxCol. Joe KnoxTelevision film
1985Two Fathers' JusticeBill StackhouseTelevision film
1986The Fifth MissileCmdr. Mark Van MeerTelevision film
1986AssassinHenry StantonTelevision film
1986Charley HannahCapt. Charley HannahTelevision film
1986One Police PlazaLt. Daniel B. MaloneTelevision film
1987J.J. StarbuckCorbett CookEpisode: "A Killing in the Market"
1987–1988High Mountain RangersJesse Hawkes13 episodes
1988Police Story: Gladiator SchoolOfficer Charles 'Chick' StacyTelevision film
1988Glory DaysMike MoranTelevision film
1989Jesse HawkesJesse Hawkes6 episodes
1990Anything to SurviveEddie BartonTelevision film
1992Mario and the MobMario DanteTelevision film
1993Sworn to VengeanceSergeant StewartTelevision film
1994StackhouseTelevision film
1994Search and RescueTooterTelevision film
1995High Sierra Search and RescueGriffin 'Tooter' Campbell6 episodes
1999Just Shoot Me!HimselfEpisode: "Jack Gets Tough"
2000Nash BridgesCalTrans GuyEpisode: "Heist"

Notes and References

  1. http://crntalk.com/robertconrad The PM Show with Robert Conrad
  2. http://www.cookcountygenealogy.com/SignIn.aspx Cook Country Genealogy
  3. Book: Marriage between Eddie Hubbard and Jackie Smith. June 12, 1948. June 27, 2011.
  4. Book: Billboard. May 28, 1949. June 27, 2011.
  5. Book: Eddie Hubbard and wife Jackie split up. October 20, 1958. June 27, 2011.
    • 1940 CENSUS PROFILE:
      *Conrad Robert Falk
      *Age: 5
      *Estimated Birth Year: abt 1935
      *Gender: Male
      *Race: White
      *Birthplace: Illinois
      *Marital Status: Single
      *Relation to Head of House: Stepson
      *Home in 1940: Chicago, Cook, Illinois
      *Street: Ada Street
      *House Number: 8957
      *Inferred Residence in 1935: Chicago, Cook, Illinois
      *Residence in 1935: Same Place
      *Sheet Number: 1B
      *Household members:
      *Name: George Smith (26)
      *Name: Jacqueline Smith (20)
      *Name: Conrad Falk (5)
      *Birth Date: 1 Mar[ch] 1935
      *Birth Location: Cook County, IL
      *File Number: 6008106
      *Archive Collection Name: Cook County Genealogy Records (Births)
      *Archive repository location: Chicago, IL
      *Archive repository name: Cook County Clerk
      *Source Citation: Year: 1940; Census Place: Chicago, Cook, Illinois; Roll: T627_959; Page: 1B; Enumeration District: 103-1267.
  6. Source Information: Ancestry.com. 1940 United States Federal Census [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2012. Original data: United States of America, Bureau of the Census. Sixteenth Census of the United States, 1940. Washington, D.C.: National Archives and Records Administration, 1940. T627, 4,643 rolls.
  7. News: Libman. Norma. December 8, 1991. An Actor's Memories Of His 'Real' Working Days in Chicago. Chicago Tribune. May 20, 2018. https://web.archive.org/web/20171002071959/http://articles.chicagotribune.com/1991-12-08/features/9104200799_1_chicago-south-side-trucks. 2 Oct 2017.
  8. News: Thomson. Gus. August 28, 2005. A wild, wild night with Conrad: Actor's Auburn visit recalls fond memories. Auburn Journal. Auburn, California. May 20, 2018.
  9. Web site: One on One with Robert Conrad . Medley. Tony. tonymedley.com. October 1, 2017. .
  10. Web site: Shadoe Steele's Interview with Robert Conrad. Steele. Shadoe. April 25, 2007. Entercom Radio Network. Entercom Communications. Lower Merion Township, Pennsylvania. March 30, 2010. September 19, 2016. https://web.archive.org/web/20160919065352/http://www.nctc.net/hazard/conrad/shadoe/. dead.
  11. Zylstra, F. (March 13, 1964) "TV actor, former Chicagoan, likes to lend hand in kitchen", Chicago Tribune
  12. Web site: Shadoe Steele's Interview with Actor Robert Conrad. nctc.net. April 26, 2010. September 19, 2016. https://web.archive.org/web/20160919065352/http://www.nctc.net/hazard/conrad/shadoe/. dead.
  13. Whitburn, Joel. Top Pop Singles, 12th ed.
  14. Major, Jack (1965). "Robert Conrad Interview", Akron Beacon Journal, August 22, 1965.
  15. Hopper, H. (January 25, 1966) "Bob Conrad doubles income five times", Chicago Tribune accessed May 20, 2018.
  16. Web site: 11 whopping facts about 'The Wild Wild West' . September 12, 2016 . . March 5, 2019.
  17. Martin, B. (April 29, 1966). "Tony Curtis joins 'Waves'", Los Angeles Times
  18. Martin, B. (March 22, 1969) "MOVIE CALL SHEET", Los Angeles Times'
  19. Walker, J. (September 25, 1971) "Robert Conrad: Law and order with a briefcase", Chicago Tribune
  20. https://search.proquest.com/docview/148350271 "Robert Conrad takes 'assignment: Vienna'"
  21. Daniels, M. (January 8, 1978), "Robert Conrad is flying high as 'Pappy' Boyington", Chicago Tribune
  22. Web site: Robert Conrad biography. Tcm.com. March 1, 1935. October 5, 2016.
  23. News: Stanley . John . September 7, 2008 . Conrad revisits 'Wild West,' 'Centennial' . . March 5, 2019.
  24. News: Lycan . Gary . September 29, 2011 . Robert Conrad celebrates 4 years as weekly radio host . . March 5, 2019.
  25. Web site: Do you remember the show 'A Man Called Sloane'? . September 23, 2016 . MeTV . March 5, 2019.
  26. News: Lawler . Sylvia . March 21, 1993 . CONRAD PROMOTES NEW MOVIE WITH A VENGEANCE . . March 5, 2019.
  27. Blake, J.P. (April 4, 1986), "ROBERT CONRAD/'LITTLE NICKY' SCARFO", Philadelphia Daily News
  28. https://search.proquest.com/docview/904883983 "Robert Conrad's high sierra search and rescue filming a series in the back yard"
  29. Web site: Robert Conrad Takes His Slingshot to SAG . August 1, 2005.
  30. Web site: Stuntmen's Hall of Fame (listed as Bob Conrad). Stuntmen.org. April 26, 2010.
  31. Web site: Shadoe Steele's Interview with Actor Robert Conrad. Nctc.net. October 5, 2016. September 19, 2016. https://web.archive.org/web/20160919065352/http://www.nctc.net/hazard/conrad/shadoe/. dead.
  32. Web site: Documentary of World War II Ace Pappy Boyington Screens Jan. 10 and 11 . January 10, 2009 . . March 5, 2019.
  33. News: 'Pappy Boyington Field' Documentary Film Examines Historic Marine Aviator . Salem-News.com . March 7, 2010 . March 5, 2019.
  34. News: Winslow . Harriet . June 18, 1995 . NEED 911? DIAL C-O-N-R-A-D . The Washington Post . March 5, 2019.
  35. Web site: Tough Guy Robert Conrad, with His Offspring in Tow, Heads for the Hills and High Mountain Rangers. 2020-10-15. People. EN.
  36. News: Hutchings . David . March 28, 1988 . Tough Guy Robert Conrad, with His Offspring in Tow, Heads for the Hills and High Mountain Rangers . . March 5, 2019.
  37. Web site: One on One with Robert Conrad. TonyMedley.com. August 17, 1957. April 26, 2010.
  38. Web site: Downtown Newhall Walk of Western Stars. Scvhistory.com. April 16, 2013. October 5, 2016.
  39. News: Robert Conrad involved with Bear Valley Search and Rescue. June 18, 1995. March 1, 2016. Harriet. Winslow. The Washington Post.
  40. Web site: Actor Robert Conrad to be tried on felony DUI charges. December 3, 2008. November 20, 2003. dead. https://web.archive.org/web/20080914181912/http://media.www.thebatt.com/media/storage/paper657/news/2003/11/20/PeopleInTheNews/Actor.Robert.Conrad.To.Be.Tried.On.Felony.Dui.Charges-563550.shtml. September 14, 2008.
  41. News: Robert Conrad sentenced for DUI accident. https://web.archive.org/web/20111123045802/http://today.msnbc.msn.com/id/6576577/ns/today-entertainment/t/robert-conrad-sentenced-dui-accident. live. November 23, 2011. MSNBC.com. Associated Press. November 24, 2004. February 23, 2011.
  42. News: Conrad gets off probation in drunken driving case . . June 13, 2007 . March 5, 2019.
  43. News: Newsbank info re 2003 car crash. Nl.newsbank.com. August 19, 2005. April 26, 2010.
  44. Web site: Man injured in Conrad accident dies from perforated ulcers at 28. August 9, 2005. October 5, 2016.
  45. News: Robert Conrad Takes Wrong Turn. CBS News. April 15, 2003. April 26, 2010.
  46. News: Robert Conrad Dies: Star Of 'The Wild Wild West' Was 84. Haring. Bruce. February 8, 2020 . February 8, 2020 . Deadline Hollywood.