Boar's Head Provision Company Explained

Boar's Head Provision Company
Trading Name:Boar's Head Brand
Industry:Delicatessen meats and cheeses
Foundation:, in Brooklyn, New York
Founder:Frank Brunckhorst
Location City:Sarasota, Florida
Location Country:United States
Area Served:United States, Dominican Republic, Panama, Mexico
Products:Franks, deli meat, cheeses, hummus, condiments, soups, pickles

Boar's Head Provision Co., Inc. (also Boar's Head Brand, or Frank Brunckhorst Co., LLC) is a supplier of delicatessen meats, cheeses and condiments. The company was founded in 1905 in Brooklyn, New York, and now distributes its products throughout the United States. It has been based in Sarasota, Florida, since 2001.[1]

History

Frank Brunckhorst desired seeing better quality meats and began distributing cold cuts and hot dogs under the Boar's Head name in 1905. By 1933, distribution of Boar's Head products had grown, and Brunckhorst and his partners, Bruno Bischoff and Theodore Weiler,[2] decided to open a manufacturing plant. The first plant was started in a small building in Brooklyn with only three employees.

Brunckhorst's son (also Frank Brunckhorst) took over the business; Frank Brunckhorst II died in 1972 at age 65.[3] During the 1990s, the expanding company added processing plants in Virginia, Arkansas, and Michigan,[4] and it began to shift its strategy toward its current business model that stresses exclusive relationships with major supermarket chains.[5] [6] In 2001, the company moved its headquarters from Brooklyn to Sarasota, Florida, in part because of its exclusive relationship with the Publix supermarket chain in Florida (which it has been partners with since 1994).[5] [7]

For many years, the voice-over in Boar's Head commercials was supplied by the voice performer Joseph Sirola.[8] In 2008, the company opened an "experimental" retail outlet in Brooklyn,[9] [10] which closed the following year.[11]

In July 2024, the company issued a recall on over 7 million pounds of its products due to an outbreak of listeria contamination.[12] As of August 9, the outbreak has been linked to three deaths and 43 hospitalizations.[13]

Products

Boar's Head sells cheeses and many common meats, such as black forest ham, roast beef, and salami. In August 2009, Boar's Head released its "EverRoast Oven Roasted Chicken Breast" with a national marketing campaign,[14] and in 2012 launched its "Bold" line of globally inspired meats and cheeses.[15] The company also sells a line of condiments, including barbecue sauce, horseradish, and mustard. A small line of pickles is also part of the Boar's Head product line, and one was rated the best overall in a 2017 America's Test Kitchen episode. More recently, they have created their own line of hummus and Greek-yogurt based dips.

Legacy

Barbara Brunckhorst, the daughter of Boar's Head founder Frank Brunckhorst,[16] is one of the founders and trustees of the Barbara Brunckhorst Foundation.[17] The foundation has spent millions on a variety of charities, including nature conservation and others.[18] In early 2022, the foundation donated $104 million to create the Stravitz-Sanyal Institute for Liver Disease and Metabolic Health at VCU.[19]

External links

Notes and References

  1. Web site: Curtis. Bryan. Meat of the People. Slate. January 31, 2012. June 4, 2014. June 16, 2014. https://web.archive.org/web/20140616014517/http://www.slate.com/articles/life/the_middlebrow/2012/01/boar_s_head_a_search_for_the_soul_of_the_deli_meat_purveyor_.html. live.
  2. News: Theodore R. Weiler (obituary)]. The New York Times. November 2, 1987. February 6, 2017. September 14, 2017. https://web.archive.org/web/20170914035502/http://www.nytimes.com/1987/11/02/obituaries/theodore-r-weiler.html. live.
  3. News: Frank Brunckhorst (obituary)]. The New York Times. November 11, 1972. August 10, 2020. August 25, 2021. https://web.archive.org/web/20210825015212/https://www.nytimes.com/1972/11/11/archives/frank-brunckhorst.html. live.
  4. News: Growth of Boar's Head. Sarasota Herald-Tribune. July 29, 2002. October 29, 2015. May 9, 2016. https://web.archive.org/web/20160509090624/https://news.google.com/newspapers?id=4eIeAAAAIBAJ&sjid=5n8EAAAAIBAJ&pg=1905,5439805. live.
  5. News: Hielscher, John. Boar's Head Moving to Sarasota. Sarasota Herald-Tribune. April 24, 2001. October 29, 2015. April 29, 2016. https://web.archive.org/web/20160429003557/https://news.google.com/newspapers?id=Y1UhAAAAIBAJ&sjid=8IQFAAAAIBAJ&pg=3588,5732815. live.
  6. News: Armstrong, Mike. Dietz & Watson takes issue with Boar's Head business tactics. The Philadelphia Inquirer. July 30, 2009. October 29, 2015. September 24, 2015. https://web.archive.org/web/20150924133154/http://www.philly.com/philly/blogs/phillyinc/Dietz__Watson_takes_issue_with_Boars_Head_business_tactics.html. live.
  7. News: Metro Business Briefing; Boar's Head Moving. The New York Times. April 24, 2001. February 6, 2017. July 2, 2016. https://web.archive.org/web/20160702202059/http://www.nytimes.com/2001/04/24/nyregion/metro-business-briefing-boar-s-head-moving.html. live.
  8. News: Haun, Harry . Joseph Sirola: A Late-Life Broadway Producer Hits It Big . . August 21, 2014 . October 29, 2015 . August 5, 2015 . https://web.archive.org/web/20150805011504/http://observer.com/2014/08/joseph-sirola-a-late-life-broadway-producer-hits-it-big/ . live .
  9. News: Rubenstein, Dana . Boar's Head Experimental Storefront Opening in Brooklyn . . September 11, 2008 . October 29, 2015 . September 20, 2016 . https://web.archive.org/web/20160920144103/http://observer.com/2008/09/boars-head-experimental-storefront-opening-in-brooklyn/ . live .
  10. News: Gregerson, John. Brooklyn Deli Shrouded in Mystery: Boar's Head Meats new R&D kitchen masquerades as a neighborhood deli. QSR Magazine. October 29, 2015. https://web.archive.org/web/20111224025109/http://www2.qsrmagazine.com/articles/exclusives/1008/f_martinella-1.phtml. December 24, 2011. dead.
  11. News: Voris, Robert . Boar stiff! F. Martinella Deli closes on Court Street . . July 30, 2009 . October 29, 2015 . September 28, 2015 . https://web.archive.org/web/20150928180015/http://www.brooklynpaper.com/stories/32/30/32_30_rv_f_martinella_closes.html . live .
  12. News: Boar's Head Recalls 7 Million More Pounds of Meat Amid Listeria Outbreak . July 31, 2024. live . .
  13. News: A 3rd person has died in connection to the listeria outbreak in Boar's Head products. Archie. Anaya. August 9, 2024. August 9, 2024. NPR.
  14. Web site: Boar's Head News Article | New Boar's Head Chicken is Slow-Roasted from Homemade Recipe .
  15. Web site: Boar's Head Brand® Launches Boar's Head Bold, Globally Inspired Line of Deli Meats and Cheeses. American City Business Journals. May 8, 2012. https://archive.today/20140903144038/http://www.bizjournals.com/prnewswire/press_releases/2012/05/08/CG02100. September 3, 2014. September 3, 2014. live.
  16. Web site: Boar's Head earns $1B annually. There's a feud between the families in control Hiswai. February 15, 2022. en-US. February 15, 2022. https://web.archive.org/web/20220215173020/https://hiswai.com/boars-head-earns-1b-annually-theres-a-feud-between-the-families-in-control. live.
  17. Web site: Roberts. Ken Schwencke, Mike Tigas, Sisi Wei, Alec Glassford, Andrea Suozzo, Brandon. May 9, 2013. Brunckhorst Foundation - Nonprofit Explorer. February 15, 2022. ProPublica. en. February 15, 2022. https://web.archive.org/web/20220215180558/https://projects.propublica.org/nonprofits/organizations/237000850. live.
  18. Web site: BRUNCKHORST FOUNDATION. February 15, 2022. Grantmakers.io. en. February 15, 2022. https://web.archive.org/web/20220215180556/https://www.grantmakers.io/profiles/v0/237000850-brunckhorst-foundation/. live.
  19. Web site: Powell. Brelyn. The donor behind the gift that will transform liver care at VCU. February 15, 2022. VCU News. en-us. February 15, 2022. https://web.archive.org/web/20220215173021/https://news.vcu.edu/article/2022/02/the-donor-behind-the-gift-that-will-transform-liver-care-at-vcu. live.

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