BLU Products should not be confused with Blu (Italian company).
| Founder: | Samuel Ohev-Zion |
| Assets: | Net worth: >$2 billion[1] |
| Key People: | Samuel Ohev-Zion (CEO) |
| Industry: | Consumer electronics |
| Products: | Mobile phones |
| Income Year: | 2014 |
| Foundation: | (Phone company) |
| Location City: | Doral, Florida |
| Location Country: | United States |
| Area Served: | Americas |
BLU Products (stylized as BLÜ) is an American company, headquartered in Miami. The name BLU stands for Bold Like Us. BLU rebrands low-cost mobile phones manufactured by Chinese ODMs such as Koobee,[2] QiKU,[3] Gionee and Tinno Mobile.
BLU Products, founded by Samuel Ohev-Zion, was the fastest-growing mobile phone provider in the region, announcing its presence at CTIA Wireless 2011.
BLU products are present throughout Latin America, Central America, the United States, and all of the Caribbean. BLU sold 70,000 units in its first year in 2009, and rapidly became the leading mobile device brand in Latin America, selling 4.1 million units the following year.[4] In Aruba, Digicel introduced in September 2013 a low-cost BLU Android cellphone for the local market, going for only Afl.9 (approximately US$6) with a post-paid plan.[5] In May 2017, BLU became the official shirt sponsor of Spanish football club Valencia CF.[6]
BLU currently produces several lines of Android devices.
| BOLD | Introduced as BLU's Flagship series. These devices include "Flagship" features, like an AMOLED Display and In-Display Fingerprint Scanner. All devices in this category are currently designed and manufactured by Koobee. | |
| C | BLU's low-end series of phones. These phones typically run the Android Go operating system. | |
| F | BLU's line of phones that support the 5G network. Their first 5G phone is the BLU F91 5G which is a Mid-range phone. (2022) | |
| G | BLU's mid-range series of phones. The G Series currently has 28 different models. The G91 Max and G91 Pro are the flagship models of that series. | |
| M | BLU's line of tablets that support the 4G cellular network. | |
| S | The BLU S1, released in September 2017, was BLU's first phone to be compatible with Sprint and other CDMA carriers.[7] [8] The S series currently consists of the S91 and the S91 Pro. | |
| Studio | BLU's low-end series of phones. Phones in this series often support 4G HSPA and some, LTE. They are known for durability. Battery life ranges from low to medium depending on the specific model.[9] | |
| View | BLU's line of prepaid phones for the TracFone Wireless network. |
BLU's feature phones have the bar or flip form factors.[15] Similar to their Android devices, BLU produces several series of feature phones.
| Click | The BLU Click adds music controls below the screen. | |
| Jenny | The BLU Jenny TV 2.8 has a retractable antenna and the ability to play analog TV channels through the antenna. | |
| Joy | Phones in this series have bigger buttons as well as a SOS key that is used for emergency contacts. | |
| Tank | Phones in this series typically have a bigger battery compared to the Z/Zoey series. | |
| Z/Zoey | BLU's low-end series of feature phones. They typically offer basic functionality and support 2G or 3G networks. Some phones in this series run the KaiOS software. |