Bloomberg Radio Explained

Bloomberg Radio
Area:Worldwide
Branding:Bloomberg Radio
Format:Financial news
Owner:Bloomberg L.P.
Licensee:Bloomberg Communications Inc.

Bloomberg Radio is a radio service of Bloomberg L.P. that provides global business news programming 24 hours a day. The format is general and financial news, offering local, national and international news reports along with financial market updates and interviews with corporate executives, economists and industry analysts.[1] On off hours, local stations may preempt with local sports play-by-play coverage such as college basketball, tennis and other sports coverage.

Bloomberg Radio is broadcast on radio stations around the United States, and directly operates four radio stations:

In 1992, Bloomberg purchased the first of these, WBBR (1130 AM) in New York (at the time using the call sign WNEW), for $13.5 million.[2] Bloomberg took over the operation of WXKS (1200 AM) in Newton, Massachusetts (serving Boston), on March 1, 2013.[3] The following year, Bloomberg began programming KNEW (960 AM) in Oakland, California (serving the San Francisco Bay Area), on September 29, 2014.[4] Both stations were owned and operated by iHeartMedia, but were programmed by Bloomberg Radio under a local marketing agreement (LMA).[4] On December 21, 2015, Bloomberg Radio launched a similar arrangement on CBS Radio-owned WNEW-FM (99.1), its first FM radio station.[5] The call letters of WNEW-FM were later changed to WDCH-FM and the station is now owned by Audacy, Inc..

On July 4, 2017, Bloomberg moved its programming in Boston to WRCA (1330 AM), owned by Beasley Broadcast Group.[6] Later that year, it fully acquired WNBP (1450 AM) in Newburyport to serve as a simulcast of WRCA. Both WRCA and WNBP operate translator stations on 106.1 FM.[7] Bloomberg's LMA with WXKS expired on March 1, 2018.[8] On September 3, 2024, Bloomberg Radio moved in Boston from WRCA to another Beasley-owned station, WBOS (92.9 FM); that station's HD2 channel had already simulcast Bloomberg programming from WRCA.[9] The LMA with KNEW expired on September 30, 2024, and was not renewed.[10]

Bloomberg Radio is also heard nationally on Sirius XM satellite radio channel 119. Select programming is also broadcast in London UK on DAB digital radio via the London 3 multiplex (VHF block 11B), with simulcasts of the Bloomberg TV audio at other times.

Programming

The original Bloomberg Radio news format divided each hour of the day into three 20-minute segments, each of which contained stock market updates, business headlines, traffic, weather, local news/sports, a human interest piece or a general update about cultural happenings.[11] However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Bloomberg Radio is the world's only global business radio service. Bloomberg Daybreak Asia broadcasts live from New York and Hong Kong, Sunday through Thursday 6:00 p.m. to 10:00 p.m. ET (morning drive time in Asian time zones.) It is then followed by Bloomberg Daybreak Europe, originating from London, on Monday to Friday 1:00 a.m. to 5:00 a.m. ET (morning drive time GMT). Finally, Bloomberg Daybreak Americas is live until 7:00 a.m. ET from New York, Boston, Washington DC and San Francisco. Through these programs, Bloomberg Radio offers a start to the business day globally, via the Bloomberg Radio+ Mobile App and via its live stream on Bloomberg.com and the Bloomberg Terminal. During each day, the network broadcasts over 20 live interviews with economists, market analysts, and other influential newsmakers on shows such as Bloomberg Surveillance with Tom Keene and Michael McKee which airs weekday mornings from 7 a.m. to 10 a.m. ET.[12]

Programs

Live-to-tape programming

Bloomberg Radio Network

Bloomberg Radio's 24/7 programming is syndicated by Key Networks to local radio stations across the country.[12]

The Bloomberg Radio Network is also the leading provider of short-form business news reports to radio stations around the country. The network provides live, custom business reports to major all-news radio stations including WINS in New York City. The network provides "Bloomberg Money Minute" reports at :20 and :50 past the hour. It also provides daily specialty reports including the "Small Business Report", the "Business of Sports Report", the "Bloomberg Pursuits Report on Luxury", the "Real Estate Report", the "Green Business Report, and the "Black Business Report".

Since April 30, 2018, Bloomberg Radio content has been syndicated in Canada by Bloomberg's local partner Bell Media Radio. The company operated two business news stations branded as BNN Bloomberg Radio, which featured audio simulcasts of programs from Bell's BNN Bloomberg cable network, and other Bloomberg Radio programs.[13] CFTE (1410 AM) in Vancouver was the first Canadian station to carry the format. It was joined in 2021 by CKOC (1150 AM) in Hamilton, Ontario.[14] CFTE was closed by Bell Media Radio in June 2023;[15] while CKOC was sold and dropped Bloomberg programming in August 2024.[16]

These lists may not be complete.

Full time affiliates

The following stations carry the Bloomberg Radio Network all day long.

Station call lettersFrequencyCity of licenseBroadcast areaStation ownerNotes
92.9 FM
99.1 FM
105.7 FM HD2 Audacy, Inc. Simulcast of WDCH-FM
101.1 FM HD2 Simulcast of KONO
99.7 FM HD3 Richard Heftel (Heftel Broadcasting Company LLC)
1450 AM Greater Boston Simulcast of WBOS
1130 AM Bloomberg, L.P.
KONO[17] 860 AM San Antonio metropolitan area Cox Media Group

Part time affiliates

The following stations carry select Bloomberg full-length programs.

Station call lettersFrequencyCity of licenseBroadcast areaStation ownerNotes
WPSE[18] 1450 AM Penn State Erie, The Behrend College (Board of Trustees of the Pennsylvania State University)
1440 AM Salem Media Group
K287BX 105.3 FM CRC Broadcasting Simulcast of KFNN
KFNN[19] 1510 AM Mesa, Arizona Phoenix metropolitan area CRC Broadcasting
KDOW[20] 1220 AM Salem Media Group

Short form reports

The following stations carry Bloomberg's short-form business reports.[21]

Station call lettersFrequencyCity of licenseBroadcast areaStation ownerNotes
103.1 FM Simulcast of WGY (AM)
1370 AM
1400 AM KCD Enterprises, Inc.
1030 AM iHeartMedia
K231AA 94.1 FM iHeartMedia Simulcast of KOA
WTLP 103.9 FM Simulcast of WTOP-FM
780 AM Audacy, Inc.
105.9 FM Chicago, Illinois Chicago metropolitan area Audacy, Inc. Simulcast of WBBM
700 AM iHeartMedia
1100 AM iHeartMedia
610 AM iHeartMedia
1080 AM Audacy, Inc.
850 AM Denver metropolitan areaiHeartMedia
950 AM Audacy, Inc.
690 AM iHeartMedia
K231BQ 94.1 FM Denver metropolitan area iHeartMedia Simulcast of KOA
1080 AM Audacy, Inc.
740 AM iHeartMedia
103.9 FM Audacy, Inc. Simulcast of KYW
106.1 FM iHeartMedia
840 AM iHeartMedia
1070 AM Audacy, Inc.
97.1 FM Los Angeles, California Greater Los Angeles Audacy, Inc. Simulcast of KNX
WWWT-FM 107.7 FM Hubbard Broadcasting Simulcast of WTOP-FM
610 AM iHeartMedia
WINS1010 AMAudacy, Inc.
840 AM Audacy, Inc.
1110 AM iHeartMedia
W273CA 102.5 FM Central Florida Educational Foundation, Inc. Simulcast of WFLF
1060 AMAudacy, Inc.
1210 AMAudacy, Inc.
540 AM iHeartMedia
93.1 FM iHeartMedia Simulcast of KFBK (AM)
1140 AM Audacy, Inc.
1180 AM iHeartMedia
1530 AM iHeartMedia
1200 AM iHeartMedia
600 AM iHeartMedia
740 AM Audacy, Inc.
106.9 FM San Francisco, California San Francisco Bay Area Audacy, Inc. Simulcast of KCBS
810 AM iHeartMedia
1120 AM Audacy, Inc.
970 AMiHeartMedia
WTOP-FM103.5 FMHubbard Broadcasting

Notes and References

  1. News: Blair. Jayson. Bloomberg Radio Station to Go to General News From Finance. July 20, 2011. The New York Times. October 30, 2000.
  2. News: Fabrikant. Geraldine. Company News; Bloomberg to Pay $13 Million for WNEW-AM. July 20, 2011. The New York Times. August 15, 1992.
  3. News: Venta. Lance. Bloomberg Usurps Comedy In Boston. March 1, 2018. RadioInsight. February 27, 2013.
  4. News: Bloomberg Radio To Debut On 960 KNEW San Francisco. September 23, 2014. RadioInsight. January 20, 2015.
  5. Web site: DC All News Battle Comes To End As CBS Leases 99.1 WNEW To Bloomberg. December 18, 2015. Venta, Lance. Radio Insight. December 25, 2015.
  6. News: Venta. Lance. Bloomberg Moving To 1330/106.1 In Boston. March 1, 2018. RadioInsight. July 3, 2017.
  7. News: Venta. Lance. Bloomberg Acquires WNBP Newburyport MA. March 1, 2018. RadioInsight. August 1, 2017.
  8. News: Venta. Lance. iHeartMedia Relaunches Talk 1200 & Rumba 1430 Boston. March 1, 2018. RadioInsight. March 1, 2018.
  9. News: Venta . Lance . Bloomberg To Take Over Rock 92.9 Boston . September 3, 2024 . RadioInsight . August 20, 2024.
  10. News: Venta . Lance . Bloomberg To End KNEW LMA . October 1, 2024 . RadioInsight . September 10, 2024.
  11. Web site: Bloomberg.com : Bloomberg Radio. https://web.archive.org/web/19991127110159/http://www.bloomberg.com/radio/wheel.html. dead. November 27, 1999. . November 27, 1999. May 18, 2019.
  12. Web site: Business News on the Radio. News on News. August 9, 2011. https://web.archive.org/web/20120316114113/http://www.newsonnews.net/bloomberg/3791-business-news-on-the-radio.html. March 16, 2012. dead.
  13. Web site: Johnson. Patrick. April 18, 2018. TSN 1410 is ditching sports, rebranding as business radio. April 18, 2018. The Province. Postmedia.
  14. Web site: Bell cancels all-sports radio format on channels in Vancouver, Winnipeg and Hamilton. February 9, 2021. CBC News. en-CA.
  15. News: Venta . Lance . Bell Media Shuts 6 AMs, To Sell 3 Others As Part Of Companywide Cuts . September 2, 2024 . RadioInsight . June 14, 2023.
  16. News: Venta . Lance . CKOC & CKWW Relaunch With Classic Hits . September 2, 2024 . RadioInsight . August 19, 2024.
  17. News: Neaves . Alicia . Bloomberg News replaces iconic SA radio station that played oldies with local flavor for 97 years . October 1, 2024 . . August 30, 2024.
  18. Web site: Program Schedule. WPSE. July 24, 2022.
  19. Web site: Program schedule. Money Radio 1510 AM/105.3 FM. July 30, 2022.
  20. Web site: Program guide: Saturday. KDOW. July 30, 2022.
  21. Web site: Where to hear us. Bloomberg Radio. July 24, 2022.