BlogPulse explained
BlogPulse was a search engine and analytic system for blogs. It used automated processes to monitor the daily activity on blogs and generate trend information. It was initially created by IntelliSeek, and was later acquired by the Nielsen Company,[1] and currently owned by NM Incite, a joint venture between Nielsen and McKinsey & Company.[2] As of January 2012, BlogPulse is no longer available.[3]
Features
BlogPulse permitted searching of the past six months of blog posts. Beyond searching, it offered the following tools:[4]
- Trend search - generate a buzz trend chart for up to three such groups of query terms
- Blog profiles - in-depth data about the top blogs, analysis of their blog presence, activity, and influence
- Real-time buzz - seen on the home page, provides an up to the minute view of the buzz trend across major categories
- Conversation tracker - create a threaded conversation graph for any topic or blog post to see how the buzz spread through blogs for that topic
- Daily analytics - top links, top blogs, top videos, top news stories, key people, top blog posts, key phrases, top news sources all updated daily
- Highlights - curated trends in buzz, updated daily
Benefits
As a blog search engine, BlogPulse could be used to do a search of just blog posts. Bloggers could ensure their posts were being indexed and find out how they rank against other bloggers. Public relations or media relations practitioners could use BlogPulse to learn about the buzz around any brand or company they represent. It also served as a tool for researching what trends people were paying attention to.[5]
See also
External links
Notes and References
- Web site: Price . Gary . Buzzmetrics and Intelliseek Join Forces and then Merge with Nielsen . 17 January 2006 . 5 August 2011.
- Web site: Cohen . David . Nielsen, McKinsey Target Social Media with NM Incite Joint Venture . 5 August 2011.
- Web site: Farewell To BlogPulse SmartData Collective . smartdatacollective.com . dead . https://web.archive.org/web/20120122004513/http://smartdatacollective.com/matthewhurst/44748/farewell-blogpulse . 2012-01-22.
- Web site: Sherman . Chris . Deeper Insight into the Blogosphere . 20 July 2005 . 5 August 2011 .
- Web site: Ragas . Matt . Review of BlogPulse . 5 August 2011 . dead . https://web.archive.org/web/20120328132136/http://depaulmediarelations.com/review-of-blogpulse . 28 March 2012 .
