Blenders Eyewear Explained

Blenders Eyewear
Type:Private
Industry:Eyewear
Founded:2012
Founder:Chase Fisher
Hq Location:California
Parent:Safilo
Website:https://www.blenderseyewear.com/

Blenders Eyewear is a US based eyewear brand headquartered in California, US.

Overview

Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California and produces sunglasses and snow goggles for men and women.[1]

In December 2019, an Italian eyewear company, the Safilo Group acquired 70% of the company and it was valued at $90 million.[2] [3] [4]

Blenders partnered with the CU Athletics coach Deion Sanders on a line of custom sunglasses. A rival football coach Jay Norvell from Colorado State criticized Sanders for not taking off his hat and sunglasses when he talks which resulted in $1.2 million in sales on a single day amid comments made by the Colorado State coach.[5] [6] [7]

Blenders also partnered with Oracle Red Bull Racing and launched a collection of eyewear in 2022.[8] [9]

Notes and References

  1. Web site: Koopman . Andrew . 2023-09-21 . The Deion Sanders 'Prime' sunglasses are up for preorder now . 30 March 2024 . Chron . en.
  2. Web site: US . FashionNetwork com . Safilo completes acquisition of Blenders Eyewear . 30 March 2024 . FashionNetwork.com . en-US.
  3. Web site: Locke . Taylor . 2021-01-16 . How the Blenders Eyewear founder turned a $2,000 loan into a $90 million business in 7 years . 30 March 2024 . CNBC . en.
  4. News: Cristoferi . Claudia . 2019-12-09 . Italy's Safilo buys Californian sunglasses brand Blenders in digital push . en-US . Reuters . 30 March 2024.
  5. News: 2023-09-22 . Deion Sanders Got Shade, Then Sold $1.2 Million Worth of Sunglasses . en . Bloomberg.com . 30 March 2024.
  6. Web site: Inside Deion Sanders' sunglasses deal and how sales exploded this week after criticism . 30 March 2024 . USA TODAY . en-US.
  7. Web site: Conway . Tyler . Colorado's Deion Sanders: $1.2M Worth of Blenders Sunglasses Were Sold on Friday . 30 March 2024 . Bleacher Report . en.
  8. Web site: 2022-09-08 . Blenders Eyewear Revs Up Partnership With Oracle Red Bull Racing Team . Red Bull . en.
  9. Web site: Sidell . Misty White . 2022-09-15 . Formula 1 Is Eyewear’s Golden Ticket to Worldwide Exposure . 30 March 2024 . WWD . en-US.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Blenders Eyewear".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.