Blender | |
Editor: | Dale Hrabi |
Editor Title: | Editor-in-Chief |
Previous Editor: | Regina Joseph (Founding Editor-in-Chief), Howard Stringer |
Frequency: | 10 times per year |
Category: | Music |
Company: | Dennis Publishing |
Founded: | 1994 |
Firstdate: | (CD-ROM) June–July 2001 (Print) |
Finaldate: | (CD-ROM) (Print) |
Country: | United States |
Based: | New York |
Language: | English |
Website: | Blender.com |
Issn: | 1534-0554 |
Oclc: | 34610465 |
Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture".[1] It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.
Blender was published by Dennis Publishing. The magazine was created by founding Editor-in-Chief Regina Joseph as the first digital magazine, delivered entirely on CD-ROM disc and before the development of graphical browsers required to view the web.[2] [3] [4] [5] [6] [7] [8] [9] [10] She brought in co-founders Jason Pearson and David Cherry, and Blender's original publisher, Felix Dennis/Dennis Publishing, UK.[11] Joseph's CD-ROM editions of Blender also featured the first forms of digital advertising. Felix Dennis published 15 digital CD issues, and launched a web version in 1996.[12] The final CD-ROM issue was published in June 1997, issue 14.[13] Dennis started publishing a print edition again in 1999 which became the final distribution format of the title. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included SonicNet, Time-Life/Philips, Calvin Klein, Apple Computer, Toyota and Nike.
In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines".[14]
Owner Alpha Media Group closed Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender final print issue was the April 2009 issue.[15] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.
Blender India | |
Editor: | Sam Lal[16] |
Editor Title: | Editor in Chief |
Category: | Music |
Publisher: | Piyush Sharma[17] |
Company: | Dennis Media Transasia India |
Country: | India |
Based: | New Delhi |
Language: | English |
The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover.[18] [19] The magazine was targeted at educated male city dwellers aged between 18 and 34.[17] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[20] which also publishes the Asian versions of Blender and Maxim.[21] The joint venture was based in New Delhi[22] with offices in Bangalore, Chennai, Kolkata and Mumbai.