Blender (magazine) explained

Blender
Editor:Dale Hrabi
Editor Title:Editor-in-Chief
Previous Editor:Regina Joseph (Founding Editor-in-Chief), Howard Stringer
Frequency:10 times per year
Category:Music
Company:Dennis Publishing
Founded:1994
Firstdate: (CD-ROM)
June–July 2001 (Print)
Finaldate: (CD-ROM)
(Print)
Country:United States
Based:New York
Language:English
Website:Blender.com
Issn:1534-0554
Oclc:34610465

Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture".[1] It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine was created by founding Editor-in-Chief Regina Joseph as the first digital magazine, delivered entirely on CD-ROM disc and before the development of graphical browsers required to view the web.[2] [3] [4] [5] [6] [7] [8] [9] [10] She brought in co-founders Jason Pearson and David Cherry, and Blender's original publisher, Felix Dennis/Dennis Publishing, UK.[11] Joseph's CD-ROM editions of Blender also featured the first forms of digital advertising. Felix Dennis published 15 digital CD issues, and launched a web version in 1996.[12] The final CD-ROM issue was published in June 1997, issue 14.[13] Dennis started publishing a print edition again in 1999 which became the final distribution format of the title. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included SonicNet, Time-Life/Philips, Calvin Klein, Apple Computer, Toyota and Nike.

In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines".[14]

Owner Alpha Media Group closed Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender final print issue was the April 2009 issue.[15] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition

Blender India
Editor:Sam Lal[16]
Editor Title:Editor in Chief
Category:Music
Publisher:Piyush Sharma[17]
Company:Dennis Media Transasia India
Country:India
Based:New Delhi
Language:English

The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover.[18] [19] The magazine was targeted at educated male city dwellers aged between 18 and 34.[17] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[20] which also publishes the Asian versions of Blender and Maxim.[21] The joint venture was based in New Delhi[22] with offices in Bangalore, Chennai, Kolkata and Mumbai.

Notes and References

  1. News: Syman . Stephanie . This Year, Give the Disks That Keep On Tripping . Wall Street Journal.
  2. Web site: Messina . Judith . April 29, 1996 . Gen-X Savant Steers Firm Into Busy Internet Traffic: Ad Agency Builds InHouse New Media Business To Fulfill Clients' Web Needs . August 26, 2024 . Crain's New York Business.
  3. Zicklin . Erie . Mod Jobs: Strange and Twisted Paths to Contentment and Prosperity . Rolling Stone . en.
  4. Blender Magazine presentation at RAND Corp., New Directions For News 1995 . 2013-08-04 . Sibylink . 2024-08-27 . YouTube.
  5. Gillen . Marilyn A. . The Enter*Active File: New CD-ROM Mag Is A Hi-Tech Blender . Billboard . en.
  6. Book: LLC, New York Media . New York Magazine . 1995-11-13 . New York Media, LLC . 1995 . 51 . en.
  7. Web site: Gould . Jennifer . 2022-04-07 . Blender mag's Regina Joseph lists $2.5M West Village home . 2024-08-27 . en-US.
  8. News: The Pop Life . 2024-08-27 . The New York Times . en . 0362-4331.
  9. Web site: Mirabella . Alan . October 24, 1994 . Put Music, Multimedia in 'Blender' and You Get a CD-ROM Magazine . August 26, 2024 . Ad Age.
  10. L . H. . September 1994 . From A to Zine . CD-ROM World.
  11. Book: Gillen, Marilyn A. . Billboard . 1994-07-16 . Nielsen Business Media, Inc. . 1994 . July 16, 1994 . 1, 93 . en.
  12. Web site: Blender.com on archive.org . https://web.archive.org/web/19961019171030/http://www.blender.com/ . 1996-10-19 . 1996-10-19 . 2022-10-04.
  13. Brown . Janelle . June 26, 1997 . Blender Relaunches as Webzine . 2024-07-22 . . en-US . 1059-1028.
  14. "50 Best Magazines", Chicago Tribune, June 15, 2006.
  15. Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.
  16. Web site: Blender India launches TV Campaign, announces Free Copies . Medianewsline.com . 2009-04-21 . 2013-05-04.
  17. Web site: Blender enters Indian market . Dmnews.com . 2013-05-04.
  18. Web site: Mariah Carey Blender Magazine INDIA May 2008 Def Leppard . eBay . 2013-05-04.
  19. Web site: Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India . Tmobile.net-genie.co.uk . 1970-03-27 . 2013-05-04 . dead . https://web.archive.org/web/20130603094832/http://tmobile.net-genie.co.uk/interviews/165091/mariah_carey_in_a_candid_interview_with_blender_india.html . 2013-06-03 .
  20. Web site: Dan Leahul . Dennis Publishing taps into Indian market with joint venture . Brandrepublic.com . 2008-09-11 . 2013-05-04.
  21. Web site: Jennifer Whitehead . Dennis moves into Indian market with joint publishing venture . Brandrepublic.com . 2008-09-11 . 2013-05-04.
  22. Web site: Dennis Publishing expands into India . Marketing Week . 2008-09-11 . 2013-05-04.