Blender (magazine) explained

Blender
Editor:Dale Hrabi
Editor Title:Editor-in-chief
Previous Editor:Howard Stringer
Frequency:10 times per year
Category:Music
Company:Dennis Publishing
Firstdate: (CD-ROM)
June–July 2001 (Print)
Finaldate: (CD-ROM)
(Print)
Country:United States
Based:New York
Language:English
Website:Blender.com
Issn:1534-0554
Oclc:34610465

Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine began in August 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry, and Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK it published 15 digital CD issues, and launched on the web in 1996.[1] [2] The final CD-ROM issue was published in June 1997, issue 14.[3] It started publishing a print edition again in 1999 in its most recent form. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included Calvin Klein, Apple Computer, Toyota and Nike.

In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines".[4]

Owner Alpha Media Group closed Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender final print issue was the April 2009 issue.[5] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition

Blender India
Editor:Sam Lal[6]
Editor Title:Editor in Chief
Category:Music
Publisher:Piyush Sharma[7]
Company:Dennis Media Transasia India
Country:India
Based:New Delhi
Language:English

The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover.[8] [9] The magazine was targeted at educated male city dwellers aged between 18 and 34.[7] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[10] which also publishes the Asian versions of Blender and Maxim.[11] The joint venture was based in New Delhi[12] with offices in Bangalore, Chennai, Kolkata and Mumbai.

Notes and References

  1. Web site: Blender.com on archive.org . https://web.archive.org/web/19961019171030/http://www.blender.com/ . 1996-10-19 . 1996-10-19 . 2022-10-04.
  2. Book: Inc, Nielsen Business Media . Billboard . 1994-07-16 . Nielsen Business Media, Inc. . en.
  3. Brown . Janelle . June 26, 1997 . Blender Relaunches as Webzine . 2024-07-22 . . en-US . 1059-1028.
  4. "50 Best Magazines", Chicago Tribune, June 15, 2006.
  5. Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.
  6. Web site: Blender India launches TV Campaign, announces Free Copies . Medianewsline.com . 2009-04-21 . 2013-05-04.
  7. Web site: Blender enters Indian market . Dmnews.com . 2013-05-04.
  8. Web site: Mariah Carey Blender Magazine INDIA May 2008 Def Leppard . eBay . 2013-05-04.
  9. Web site: Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India . Tmobile.net-genie.co.uk . 1970-03-27 . 2013-05-04 . dead . https://web.archive.org/web/20130603094832/http://tmobile.net-genie.co.uk/interviews/165091/mariah_carey_in_a_candid_interview_with_blender_india.html . 2013-06-03 .
  10. Web site: Dan Leahul . Dennis Publishing taps into Indian market with joint venture . Brandrepublic.com . 2008-09-11 . 2013-05-04.
  11. Web site: Jennifer Whitehead . Dennis moves into Indian market with joint publishing venture . Brandrepublic.com . 2008-09-11 . 2013-05-04.
  12. Web site: Dennis Publishing expands into India . Marketing Week . 2008-09-11 . 2013-05-04.