Black Diamond (racial term) explained

Black Diamond is a term used pejoratively in South Africa to refer to a member of the new black middle class. The term was not originally derogatory. It was coined by TNS Research Surveys (Pty) Ltd^[1] and the UCT Unilever Institute to refer to members of South Africa's fast-growing, affluent and influential black community.^[2] However, the term evolved negative connotations and is now used almost exclusively as a pejorative term.^[3]

Black Diamond is similar to the concept of the WaBenzi.^[4]

Notes and References

1. http://www.tnsresearchsurveys.co.za/our-expertise/black-diamond.html Black Diamond
2. https://www.forbes.com/2010/06/21/forbes-india-black-diamonds-middle-class-spending.html Black Diamonds
3. Kitis. E. Dimitris. Milani. Tommaso M.. Levon. Erez. 2018. 'Black diamonds', 'clever blacks' and other metaphors: Constructing the black middle class in contemporary South African print media. Discourse & Communication. 12. 2. 149–170. 10.1177/1750481317745750. 149249573. free.
4. Eliseev, Alex, Its a Wabenzi Frenzi June 2009, IOL News. Retrieved June 2011