Biz (detergent) explained

Biz Stain & Odor Eliminator
Type:laundry detergent
Currentowner:Commercial Brands
Origin:USA
Introduced:1968
Previousowners:P&G
Redox Brands
Tagline:MORE STAIN FIGHTERS than other brands
Website:bizstainfighter.com

Biz Stain & Odor Eliminator is an enzyme-based, oxygenated and color-safe bleach, detergent booster and pre-treater for laundry stains, sold in both liquid and powder form. It is an enzyme-based bleach that can break down proteins.

History

Biz bleach was invented by Charles McCarty, a researcher at Procter & Gamble (P&G),[1] and introduced to the American market in 1967.[2] Redox Brands purchased it from P&G in an auction held in the summer of 2000. Forbes estimated the purchase price as more than $40 million. Annual sales revenue reached about $40 million one year later.[3]

Biz was recommended for cleaning the skulls of dead animals in an article on the web site of the Alaska Department of Fish and Game,[4] and the writer Bob Harris reported that, when researching for a crime series, he had been told by an FBI employee that the product could be recommended for boiling skulls.[5]

External links

Notes and References

  1. http://www.enquirer.com/editions/2004/09/10/loc_o.mccarty.html Charles McCarty, P&G researcher
  2. Book: Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble . Harvard Business Press . May 1, 2004 . 2013-05-07 . Davis, Dyer . 421. 9781591391470 . etal.
  3. News: Partners turn decrepit detergent into boffo start-up . Jim Hopkins . USA Today . . . June 20, 2001 . February 16, 2011 .
  4. Web site: How to Clean a Skull . Gronquist . Ruth M. . Alaska Department of Fish and Game . https://web.archive.org/web/20091225172451/http://www.wildlifenews.alaska.gov/index.cfm?adfg=wildlife_news.view_article&articles_id=27&issue_id=11 . December 25, 2009 . dead . March 5, 2013 .
  5. Web site: My Google search records now quote the Bill Of Rights . This Modern World (blog) . Harris . Bob . Bob Harris (writer) . Tom Tomorrow. https://web.archive.org/web/20081003081618/http://thismodernworld.com/2628 . October 3, 2008 . dead . March 5, 2013 .