Alamo Drafthouse Cinema Explained

Alamo Drafthouse Cinema
Type:Subsidiary
Founder:Tim League
Karrie League
Location:Austin, Texas, U.S.
Industry:Entertainment (movie theaters)
Num Locations:41
Owner:Independent (1997–2018)
Altamont Capital Partners (2018–2024)
Fortress Investment Group (2021–2024)
Sony Pictures Experiences (2024–present)

The Alamo Drafthouse Cinema is an American cinema chain founded in 1997 in Austin, Texas, which is famous for serving dinner and drinks during the movie, as well as its strict policy of requiring its audiences to maintain proper cinema-going etiquette. Sony Pictures Experiences acquired the chain in June 2024.[1]

The cinema chain has multiple locations across the United States, including eighteen in Texas. There are five locations in Virginia (Winchester, Charlottesville, Woodbridge, Crystal City, and Ashburn),[2] three locations in Colorado (Denver, Westminster, and Littleton), and four in New York (Yonkers, Brooklyn, Staten Island,[3] and Lower Manhattan), two locations in Missouri (St. Louis and Springfield) and California (San Francisco and Los Angeles). There are seven additional locations: Chicago, Washington, D.C., La Vista, Nebraska, Raleigh, North Carolina, Boston, Naples, Florida, and Woodbury, Minnesota.[4] [5] [6] [7]

Others are planned to be built in Glendale, Colorado; Fayetteville, Arkansas;[8] and Indianapolis.[9]

History

The Alamo Drafthouse Cinema was founded by Rice University alums Tim and Karrie League at 409 Colorado St, in an Austin, Texas warehouse district building on Colorado St. (between 4th and 5th) that was being used as a parking garage.[10]

The company began as a second-run movie theater. It distinguished itself by the food and drink service offered inside the theater, including cold beers, which continues to set Alamo Drafthouse apart from many other cinemas. The seating is arranged with rows of cabaret-style tables in front of each row of seats, with an aisle between each row to accommodate waitstaff service. Customers write their orders on slips of paper, which black-clad servers pick up.

Soon after opening, the original downtown theater began offering occasional unique programming such as silent movies scored by local bands playing live accompaniment, food-themed films such as Like Water for Chocolate served with a dinner matching the meals shown on screen, and retrospectives of various directors and stars. This includes location-based food options depending on the film setting.

In 2001, the Leagues renovated a four-screen art-house theater at 2700 Anderson Lane in North Austin called Village Cinema, which had recently closed, and opened it as an Alamo Drafthouse which specialized in first-run movies. With this new Alamo Drafthouse Village, the downtown location ceased showing second-run movies and began to concentrate almost exclusively on unusual programming, including classics, cult classics, independents, documentaries, special guest appearances, and audience participation shows.

In 2003, the Alamo Drafthouse, under the direction of CEO Terrell Braly, opened on 13729 Research Boulevard in northwest Austin. The Alamo Drafthouse Lake Creek had seven screens, all dedicated to new movies. In May of that year, the Alamo granted their first franchise, which opened in the West Oaks Mall in Houston, Texas with six screens.

In July 2004, Tim and Karrie League sold the brand, including the brand name, intellectual property, and rights to all future Alamo Drafthouse expansion to the Alamo Drafthouse Cinemas CEO Terrell Braly, John Martin, and David Kennedy, but retained an irrevocable license for the Austin locations (Village, Lamar, Downtown), which includes their Rolling Roadshow.[11]

In August 2004, the second largest Alamo (Westlakes) opened in San Antonio, Texas, with eight screens.

In August 2005, Entertainment Weekly named the Alamo Drafthouse Cinema "The #1 movie theater in the country doing it right".[12]

Since February 2005, the new company has purchased the original franchise unit from Doss, opened a theater in the Katy Area and in Spring, Texas, and built a new-build multi-screen theater in the Rio Grande Valley; though it was announced in 2006 to open, the building has remained unfinished since the original owner was foreclosed upon.[13]

In 2006, due to rising rent in downtown Austin, theater owners took steps to hand the theater over to a non-profit group called the "Heroes of the Alamo" foundation, operating the theater as a cultural arts center. However, with the historic Ritz Theater on 6th Street offered as an alternative location, the original Alamo was closed. The final event at the original site consisted of a special triple-feature event on the evening of June 27, 2007. The final movie shown was Night Warning, with star Susan Tyrrell attending. After the movie, audience members were allowed to disassemble their seats and take them home as souvenirs of the theater.

Of the first seven theaters, the downtown Austin theater was unique for being the host of many important film events in Austin, such as the Quentin Tarantino Film Festival and Harry Knowles's annual Butt-numb-a-thon.

After six months of construction, the Alamo Drafthouse at the Ritz opened on November 2, 2007, with a triple feature of Matango: Attack of the Mushroom People, with a five-course mushroom feast; a sneak preview of No Country For Old Men; and a Terror Thursday screening of War of the Gargantuas, introduced by Quentin Tarantino who flew out from Los Angeles for the night to attend the opening.

In 2009, the first outside of Texas was opened in Winchester, Virginia.[14]

A second San Antonio theater opened in 2009 (Park North), with six screens.[15]

In June 2010, founder Tim League was brought back as CEO of the franchise operations.[16]

A third San Antonio location (Stone Oak) opened on November 5, 2010, with six screens.

In 2013, the Lake Creek location was closed upon the opening of the brand new, larger Lakeline location.

In June 2017, the current largest Alamo opened in Springfield, Missouri with 14 screens seating 1,050 people.

In late 2017, Alamo purchased the historic Baker Center from Austin ISD. They had promised to convert the building into public housing for teachers, but have yet to do so. The Baker Center is now Alamo Drafthouse’s corporate headquarters and was added to the NRHP in 2023.[17] [18]

In March 2019, Business Insider reported that Alamo Drafthouse's movie-ticket subscription service, Alamo Season Pass, will launch nationwide at all Drafthouse theaters by the end of the year with the unlimited plan costing $20 a month in most regions of the country.[19]

In March 2020, Alamo Drafthouse announced that all locations were closed temporarily due to the COVID-19 pandemic.[20]

In May 2020, Alamo announced that former Starbucks executive Shelli Taylor would become the new CEO of Alamo Drafthouse and that founder Tim League would transfer from his current role as CEO to become the chairman of the board of directors.[21]

The company announced the launch of the "Alamo on Demand" video streaming service on May 7, 2020. With a video-on-demand platform provided by Shift72, the streaming service will have films from Drafthouse Films, its film distribution arm, as well as partner with name-brand studios like Sony Pictures Classics and Lionsgate.[22] [23] [24]

On March 3, 2021, Alamo Drafthouse filed for Chapter 11 bankruptcy protection. As part of its restructuring, locations across the southern U.S. were closed, and plans to open an Orlando, Florida location were cancelled.[25] [26] The debtors were represented by Young Conaway Stargatt & Taylor as counsel and Houlihan Lokey as investment banker. With $100 million to $500 million in both assets and liabilities, Alamo entered into a restructuring support agreement to help guide them through their bankruptcy.[27] In June 2021, the company announced that they had emerged from bankruptcy.[28]

In June 2024, all Alamo Drafthouse locations in the Dallas-Fort Worth area were permanently shuttered, as well as the company's only Minnesota location in Woodbury, as the operator that franchised these locations filed for Chapter 7 bankruptcy. The franchisor, Two is One, One is None, LLC, blamed high leasing rents as part of the decision.[29] On June 27, 2024, it was announced these locations would be acquired by Alamo Drafthouse and are set to resume operation in the summer.[30]

On June 12, 2024, Sony Pictures acquired Alamo Drafthouse for a sum which are yet-to-be-disclosed. Sony Pictures had previously owned the Loews Theatres chain after the U.S. Department of Justice relaxed enforcement of the United States v. Paramount Pictures, Inc. federal ruling orders in 1985.[31] [32] Alamo Drafthouse will continue to operate their film festival, Fantastic Fest, which is included in the acquisition.[33]

Locations

Italics indicate location has not officially opened yet.

Arkansas

California

Colorado

District of Columbia

Florida

Illinois

Indiana

Massachusetts

Minnesota

Missouri

Nebraska

New York

New York City

Other New York cities

North Carolina

Texas

Austin

Houston

San Antonio

Dallas–Fort Worth

El Paso

Other Texas cities

Virginia

Northern Virginia

Other Virginia cities

Worldwide

Former locations

Arizona

Missouri

Michigan

Nebraska

Texas

Cancelled expansions

Alabama

Florida

Michigan

Texas

Etiquette

Alamo Drafthouse is famous for enforcing a strict policy on behavior while in the theater. Children under the age of two are not allowed, except for showings on specific days designated "Alamo For All", where parents are encouraged to bring young children, and rules around talking are relaxed.[79] Unaccompanied minors are not allowed in showings, except for members of the Alamo Drafthouse's Victory Vanguard rewards program, which allows 15–17 year-olds to attend showings unattended after their application to the rewards program has been submitted and reviewed. The application involves demonstrating an understanding of the theater's policies around talking, texting, arriving late, and basic tipping etiquette.[80]

The cinema also prohibits talking and texting during the film. Anyone who violates this policy is subject to warning and potential removal from the premises.[81] Alamo made national headlines in 2011 when the rantings of one angry customer who was ejected for texting were included in its "Don't Talk or Text" PSA shown before films. "When we adopted our strict no-talking policy back in 1997, we knew we were going to alienate some of our patrons," Tim League posted on the cinema's website. "That was the plan. If you can't change your behavior and be quiet (or unilluminated) during a movie, then we don't want you at our venue."[82]

Rolling Roadshow

Alamo Drafthouse hosts 35mm screenings of famous movies in famous places all over the world with their traveling portable projection system and a blow-up screen. Past events include: Fistful of Dollars at Cortijo el Sotillo, Spain, A Christmas Story in Cleveland, OH, The Lost Boys in Santa Cruz, CA, It Came From Outer Space 3D in Roswell, NM, The Goonies in Astoria, OR, Close Encounters of the Third Kind at Devil's Tower, WY, The Warriors in Coney Island, NY, Clerks in Red Bank, NJ, Jaws at Martha's Vineyard, MA, Field of Dreams at the Field of Dreams, IA, The Shining at the Stanley Hotel, CO, Poseidon Adventure on the Queen Mary, CA, Escape from Alcatraz on Alcatraz, CA, Bottle Rocket in Hillsboro, TX, just to name a few.

Drafthouse Films

See main article: Drafthouse Films.

In 2010, after the return of former co-founder Tim League as CEO, the company launched Drafthouse Films, a film distribution company named after, and inspired by, the Alamo Drafthouse Cinema chain.

Neon

See main article: Neon (company). In 2017, then CEO Tim League founded another film distribution company with Tom Quinn in New York City called Neon, which has earned a total of 12 Academy Award nominations. As of 2019, Tim League was reportedly not involved in the daily operations of Neon.[83]

Birth.Movies.Death.

Birth.Movies.Death. is a magazine and website formerly published by Alamo Drafthouse.[84] The magazine and website provide news and commentary about films and the entertainment industry.

The sale of Birth.Movies.Death to Dallas Sonnier's Cinestate film studio was announced in May 2020 concurrently with the stepping down of founder Tim League as CEO of Alamo Drafthouse.[85]

Hostile workplace allegations

In October 2016, Devin Faraci resigned from Birth.Movies.Death. after allegations of sexual assault surfaced.[86] Less than a year later, Tim League re-hired Faraci to write film blurbs for the 2017 Fantastic Fest.[87] Upon discovery of Faraci's re-hiring, Todd Brown resigned as Fantastic Fest's director of international programming in early September 2017.[88] Faraci resigned from writing for Fantastic Fest, and League made several public apologies regarding the matter.[89]

Later in September 2017, several women accused Harry Knowles of sexual harassment and sexual assault at events sponsored by Alamo Drafthouse or in professional workplace settings.[90] [91] Subsequent to these revelations, Alamo Drafthouse and Fantastic Fest severed business ties with Knowles. League did not attend Fantastic Fest, opting instead to visit Alamo Drafthouse locations around the country to discuss workplace environment issues with employees.[92]

Also in 2017, Alamo Drafthouse exhibited a previously unreleased pornographic film by Ed Wood to a "surprise" audience who had not been told about the film or its subject ahead of time.[93]

See also

Notes and References

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  2. "Alamo Drafthouse expands to D.C.." Bizjournals.com Retrieved on April 5, 2012.
  3. "https://www.brooklynvegan.com/alamo-drafthouse-staten-island-w-rzas-flying-guillotine-bar-opens-next-week/." brooklynvegan.com Retrieved on October 7, 2022.
  4. Web site: Alamo Drafthouse Naples replacing Silverspot with its first Florida cinema -. 24 July 2023. Gulfshore Business. 6 August 2023.
  5. News: Alamo Drafthouse brings movie theater, beer hall to Raleigh :: Out and About at WRAL.com. 2017-05-16. WRAL.com. 2017-05-16. en.
  6. Web site: Hey, movie and beer lovers: Alamo Drafthouse is coming to Raleigh.
  7. Web site: Fan-Favorite Alamo Drafthouse Cinema Chain Finally Arrives in Boston . Boston Magazine . Blumenthal . Rachel Leah . November 16, 2023 . June 28, 2024.
  8. Web site: Alamo Drafthouse's New Arkansas Theater is its First Permanent Drive-in Location (EXCLUSIVE) . 16 February 2023 .
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  10. Web site: Reel nerds: How two Rice undergraduates started an unconventional cinema empire. news.rice.edu. December 23, 2014. December 26, 2014. https://web.archive.org/web/20141226110422/http://news.rice.edu/2013/08/02/reel-nerds-how-two-rice-undergraduates-started-an-unconventional-cinema-empire/. dead.
  11. Web site: 42ND STREET FOREVER VOLUME 5: ALAMO DRAFTHOUSE EDITION (DVD Review). https://web.archive.org/web/20091114072312/http://www.fangoria.com/reviews/3-dvd-a-blu-ray/4541-42nd-street-forever-volume-5-alamo-drafthouse-edition-dvd-review.html. dead. 14 November 2009. 23 November 2021.
  12. 10 Theaters doing it right . . Cruz . Gilbert . March 29, 2007 . August 5, 2005.
  13. Sean Gaffney. "Alamo Drafthouse expected to be sold, completed," The Monitor (McAllen, Texas), May 20, 2009. Retrieved 2009-07-02.
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  18. https://atlas.thc.texas.gov/NR/pdfs/100009490/100009490.pdf National Register Form
  19. https://www.businessinsider.com/alamo-drafthouse-movie-ticket-subscription-plan-will-launch-this-year-2019-3 Alamo Drafthouse Movie Ticket Subscription Plan Will Launch This Year
  20. Web site: Goodbye for now. We'll be back. | National News .
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  26. Web site: Lang. Brent. 2021-03-03. Alamo Drafthouse Files for Chapter 11, Announces Sale to Altamont Capital, Fortress Investment. 2021-03-03. Variety. en-US.
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  31. Web site: McClintock . Pamela . Weprin . Alex . Hibberd . James . 2024-06-12 . Sony Pictures Acquires Alamo Drafthouse Cinema in Landmark Deal That Puts Studios Back in Theater Game . 2024-06-12 . . en-US.
  32. Web site: Whitten . Sarah . 2024-06-12 . Sony Pictures is buying Alamo Drafthouse, becoming the first studio in 75 years to own a theater chain . 2024-06-12 . . en.
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  42. Web site: Alamo Drafthouse Cinema Opens Theater in Chicago's Historic Wrigleyville Neighborhood .
  43. Web site: Alamo Drafthouse to Open Its First New England Theater in Boston . 12 July 2022 .
  44. Web site: Booze and food movie theater Alamo Drafthouse is coming to Woodbury – City Pages. Jessica. Armbruster. City Pages.
  45. Web site: Minnesota's only Alamo Drafthouse Cinema abruptly closes in Woodbury . Axios . Audrey . Kennedy . June 6, 2024 . June 12, 2024.
  46. Web site: Alamo Drafthouse Cinema reveals reopening dates for Dallas-area theaters . Culture Map Dallas . Gubbins . Teresa . July 19, 2024 . July 19, 2024.
  47. Web site: Vidal . Gabriela . Alamo Drafthouse set for soft opening December 12 at City Foundry . www.kmov.com . 2022-12-03 . 2022-12-18.
  48. Web site: Alamo Drafthouse Completes Major Upgrade, Expansion Of Its Top Grossing Downtown Brooklyn Cinema . Goldsmith . Jill . Deadline . August 2, 2024 . August 2, 2024 .
  49. Web site: The Drafthouse Announces A Third Location In New York! . Borders . Meredith . Drafthouse.com . December 3, 2012 . October 1, 2013 . dead . https://web.archive.org/web/20131004215434/http://drafthouse.com/blog/entry/the_drafthouse_announces_a_third_location_in_new_york . October 4, 2013 .
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  51. Web site: Salter . Jake . Kim's Video Is Back In NYC! . Alamo Drafthouse Cinema . 1 April 2022 . en . 1 April 2022.
  52. Web site: Alamo Drafthouse Staten Island w/ RZA's Flying Guillotine Bar opens next week. Bill. Pearis. 14 October 2022. brooklynvegan.com. 7 October 2022.
  53. Web site: Yonkers Movie Theater. May 29, 2013.
  54. Web site: Whitaker. Richard. Fifty Years of Movie Magic at the Alamo Village. May 16, 2024. May 24, 2024.
  55. Web site: Dinges. Gary. End is near for Lamar Plaza. Statesman.com. Cox Media Group. November 3, 2012. March 16, 2013.
  56. Web site: Smith . John . Hey Austin, let's make it seven. . Alamo Drafthouse Cinema . 25 December 2018.
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  58. Web site: Hello, more Houston locations! Goodbye, Vintage Park. – Yonkers News – Alamo Drafthouse Cinema. Dustin. McMillian. Alamo Drafthouse Cinema.
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  60. Web site: Alamo Drafthouse Now Playing in Richardson . Dallas.eater.com . August 9, 2013 . August 9, 2013.
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  62. Web site: Alamo Draft House sets opening date in Lubbock, staff to get preview. Lubbock Avalanche-Journal (Lubbock Online). April 15, 2014. May 6, 2014.
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  71. Web site: Alamo Drafthouse in Midtown Omaha Has Closed – River City Omaha .
  72. Web site: North Richland Hills Alamo Drafthouse closing for good as three D-FW theaters file for bankruptcy. 26 February 2022.
  73. Web site: Alamo Drafthouse Announces Plans for Four New Theaters (EXCLUSIVE). 3 February 2022.
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  76. Web site: Alamo Drafthouse still seeks location in Little Elm after replaced by Flix Brewhouse. Day. Lorelei. 2016-02-24. starlocalmedia.com/littleelmjournal. Little Elm Journal. 2017-10-08.
  77. Web site: Alamo Drafthouse drops out of Little Elm location so another theater swoops in. Bentley. Alex. 2016-02-19. dallas.culturemap.com. Culture Map (Dallas). 2017-10-08.
  78. News: Theater chain sells Northwest Side land. San Antonio Express-News . 9 September 2021 . Iszler . By Madison .
  79. Web site: Moms and Dads Everywhere Rejoice, The Alamo offers Baby Day!. Alamo Drafthouse Cinema. 2016-05-10.
  80. Web site: Teens and Parents, Victory Vanguard is now everywhere! News Alamo Drafthouse Cinema. admin. Alamo Drafthouse Cinema. 2016-05-10.
  81. News: Alamo Drafthouse: Them's the rules . CNN . Tim League. League . Tim . 2011-12-29 . 2011-06-10.
  82. Web site: March 4, 2015. Drafthouse.com. Alamo Blog. She texted. We kicked her out.. June 6, 2011. League, Tim. Tim League. https://web.archive.org/web/20150304203629/http://drafthouse.com/she_texted_we_kicked_her_out2.html.
  83. News: Sperling. Nicole. 2019-11-27. 'Parasite' Has Shocked the Box Office, Helped by an Upstart Studio. en-US. The New York Times. 2020-05-27. 0362-4331.
  84. Web site: About. Birth.Movies.Death.. 23 November 2021.
  85. Web site: Alamo Drafthouse Sells Birth.Movies.Death.. Whittaker. Richard. Austinchronicle.com. en-US. 2020-05-27. May 1, 2020.
  86. Web site: Birth.Movies.Death Editor-in-Chief Devin Faraci Steps Down After Sexual Assault Allegations Surface. Brent. Lang. 11 October 2016.
  87. Web site: Why Are We Still Letting Devin Faraci Be a Thing?. Kayleigh. Donaldson. 12 September 2017.
  88. Web site: Less than a year after assault allegations, Devin Faraci is writing again for the Alamo Drafthouse. Austin360.com. 23 November 2021.
  89. Web site: How the smartest movie-theater owner in the country has severely jeopardized his company's brand. Jason. Guerrasio. Business Insider. June 2, 2017 . 23 November 2021.
  90. Web site: Alamo Drafthouse CEO Tim League: 'We Are Striving to Better Respond to Allegations'. Taryn. Nobil. 27 September 2017.
  91. Web site: Alamo Drafthouse in Crisis: Allegations of Sexual Assault and Harassment Mount. The Hollywood Reporter. 26 September 2017. en. 2020-05-27.
  92. Web site: Rahman . Abid . 25 September 2017 . Alamo Drafthouse Severs Ties With Harry Knowles Over Sexual Assault Allegations . 23 November 2021 . Hollywoodreporter.com.
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