Birmingham Mela Explained

Birmingham Mela (also known as Sandwell & Birmingham Mela) is an annual South Asian themed cultural and music festival (Mela) held in Sandwell, bordering Birmingham, England. It was first held in 2011; in 2015, more than 120,000 people attended the festival.^[1]

History

The first festival took place in July 2011 in Victoria Park, Smethwick, and had about 45,000 visitors. Tickets were free.

In 2011 and 2012, the event was sponsored by the South Asian broadcaster Star TV Network.^[2] Subsequent sponsors have included Zee Entertainment Enterprises and Ola Cabs.^[3]

In 2020 and 2021, The Birmingham Mela was cancelled due to the Covid-19 pandemic.^{[4] [5]} It has been scheduled to take place again in August 2022.^[6]

Performers

Performers have included Mika Singh,^[7] Gippy Grewal, Ali Zafar,^[8] and Tiger Shroff.^[9]

External links

• Official Website

Notes and References

1. News: Mela attracts more than 120,000. en-GB. BBC News. 2021-11-01.
2. Web site: Baddhan. Raj. 2016-07-13. Star Plus partners up for Birmingham Mela. 2021-11-01. BizAsia . en-GB.
3. Web site: 2019-05-20. Ola replaces headline TV sponsors at Sandwell & Birmingham Mela 2019. 2021-11-01. BizAsia Media, Entertainment, Showbiz, Brit, Events and Music. en-GB.
4. Web site: Regen. Charlotte. 2020-04-12. Sandwell and Birmingham Mela cancelled over coronavirus. 2021-11-01. BirminghamLive. en.
5. Web site: Brassington. Jamie. Sandwell and Birmingham Mela cancelled again due to Covid. 2021-11-01. www.expressandstar.com. en.
6. Web site: Sandwell & Birmingham Mela 2022. 2022-02-08. Visit Birmingham. en-GB.
7. Web site: Cannon. Matt. 2016-04-26. 'King of Bollywood' pop singer announced to headline to Asian festival. 2021-11-01. BirminghamLive. en.
8. Web site: Ali Zafar, wows UK fans. 2021-11-01. Asian World News. en-US.
9. Web site: Baddhan. Raj. 2017-06-15. Tiger Shroff to attend Birmingham Mela 2017. 2021-11-01. BizAsia Media, Entertainment, Showbiz, Brit, Events and Music. en-GB.