| BioSteel Sports Nutrition Inc. | |
| Type: | Private |
| Industry: | Sports dietary supplements |
| Founded: | 2009 |
| Founders: | John Celenza, Mike Cammalleri |
| Hq Location City: | Toronto, Ontario |
| Hq Location Country: | Canada |
| Areas Served: | --> |
| Products: | beverages, whey protein |
| Owners: | --> DC Holdings Ltd |
BioSteel Sports Nutrition Inc. is a Canadian company based in Toronto that produces dietary supplement products for athletes and exercise enthusiasts.[1]
Officially founded in 2009 by John Celenza and former professional ice hockey player Mike Cammalleri, BioSteel sports drink was originally sold to professional teams and franchises.[1] [2]
In 2010, Gary Roberts reported that ice hockey players were drinking BioSteel during a Hockey Night in Canada playoff broadcast which led to BioSteel's expansion of their distribution to general consumers. BioSteel is distributed through grocery stores and retail channels across Canada.[3]
In October 2019, Canopy Growth, a Canadian cannabis producer, acquired a 72% stake in BioSteel, with plans to introduce cannabidiol-infused BioSteel products to the market.[4]
BioSteel agreed to a multiyear partnership for sports drinks with the National Hockey League (NHL) and National Hockey League Players' Association (NHLPA) in 2022.[5] [6]
On September 14, 2023, BioSteel Sports filed for Creditor Protection under the CCAA.[7] On September 17, 2023, BioSteel Sports filed for Chapter 15 bankruptcy in Texas.[8]
BioSteel holds an annual hockey training session of NHL players in Toronto, which lasts four days in late August.[9] [10] Matt Nichol and Gary Roberts, former NHL player, partnered to create a super camp for Toronto-area hockey players.[10] The event, created and organized by BioSteel, is an annual training session before traditional NHL training camps begin.[11] Known as "#Camp," the event takes place at St. Michael's College School Arena.[3] By its second year in 2011, there were 20 NHL players and 16 top prospects in attendance.[9]
In 2015, BioSteel and the Athlete Institute launched the high school BioSteel All-Canadian Basketball Game. The competition featured a dunk contest and a three-point contest at Orangeville, Ontario's Athlete Institute, and an all-star game at Ryerson University's Mattamy Centre. The top 24 high schoolers from across Canada took part in the event.[12] [13]
BioSteel was used by 28 NHL franchises, 14 NBA organizations, 18 MLB teams, and numerous golfers.[1] [6] [9] [14]
BioSteel announced an official partnership with the Toronto Raptors in 2015. The Raptors training facility, which opened in February 2016, was named BioSteel Centre until 2018.[15] [16]