Billed Bladet Explained

Frequency:Weekly
Company:Aller Media
Publisher:Aller Press AS
Country:Denmark
Based:Copenhagen
Language:Danish
Website:Billed Bladet
Issn:1399-6290
Oclc:467992115

Billed Bladet is a Danish weekly entertainment and royal magazine based in Copenhagen, Denmark. Founded in 1938, it is one of the oldest magazines in the country. It was started as a conservative political magazine, but later it was redesigned in its present format.

History and profile

Billed Bladet was first published on 5 April 1938.[1] [2] The magazine was modelled on the American magazines Life and Look.[1] Billed Bladet is part of Aller Media.[3] The former owner of the magazine was Den Berlingske Gruppe.[4] Aller Media acquired the magazine in 1987.[1] [4] It is published by Aller Press AS weekly[5] and has its headquarters in Copenhagen.[6]

During its early period Billed Bladet had a much more comprehensive coverage and included more photographs.[7] In fact, it was a political magazine targeting the conservative middle classes, particularly those living in Aarhus and Copenhagen.[8] Immediately after World War II the magazine published the photographs of the Nazi concentration camps in Germany.[7] From the 1960s it began to provide news on celebrities[9] [10] and royal families as well as on television programs, including Vild med dans (Denmark's Dancing with the Stars) and X-factor (Denmark's Got Talent).[11] [12] The subtitle of Billed Bladet has been Danmarks royale ugeblad (Danish: Denmarks' Weekly Magazine of Royalty) since 1995.[13]

The weekly publishes a list of Dress of the Week.[11] Its target audience is women over forty.[12] Billed Bladet has high ethical standards in regard to the news it publishes.[10] For a long time the magazine asked the permission of the members of the Danish royal family when they would be photographed in public places.[10] Later this policy was changed, and they began to be photographed based on the decision of the editorial team of the magazine.[10]

Annemette Krakau was appointed editor-in-chief of Billed Bladet in 2006.[1]

Circulation

Billed Bladet sold 146,450 copies in 1956, 127,257 copies in 1960 and 140,065 copies in 1964.[14] In the 1970s the magazine enjoyed the highest circulation levels and had over a million readers per week.[8] Its circulation rose to 241,757 copies in 1970 and to 373,650 copies in 1974.[14]

The magazine sold 183,000 copies in 2001[15] and 185,000 copies in 2003.[16] The magazine had a circulation of 204,700 copies in 2006,[17] 201,000 copies in 2007 and 195,000 copies in 2008.[18]

The circulation of the magazine was 176,786 copies in 2010 and 163,869 copies in 2011.[19] The magazine sold 150,263 copies in 2012.[19] The weekly had a circulation of 150,000 copies both in the second half of 2013[1] and in 2013 as a whole.[20] In 2014 its circulation was about 133,000 copies.[13]

See also

Notes and References

  1. News: Birgitte Rahbek. Thorkil Jacobsen. 75 års danmarkshistorie i billeder. 27 February 2015. Berlingske. 4 April 2013. da.
  2. Book: Europa World Year. 1. 2004. Europa Publications. 978-1-85743-254-1. 1439. London; New York.
  3. Web site: Billed-bladet.dk. Publicitas. 27 February 2015. 27 February 2015. https://web.archive.org/web/20150227173050/http://www.publicitas.com/en/home/media-solutions/media-search/media-factsheet-detail/?PARAM1=AV1BV4#.VPCJXLOsXRA. dead.
  4. Web site: Carl Allers Etablissement A/S. Reference for Business. 23 March 2015.
  5. Web site: Mike Friedrichsen. Astrid Kurad. The Magazine Market in Denmark and Germany. 28 February 2015. Conference Paper. 2 April 2015. 23 May 2007. All Academic. dead. https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php.
  6. Web site: Billed-Bladet. Publicitas. 27 February 2015. 27 February 2015. dead. https://web.archive.org/web/20150227174724/http://www.publicitas.com/en/home/media-solutions/media-search/advanced-media-search/media-factsheet-detail/mediadata/billed-bladet/?PARAM1=AV1BV3#.VPCKMLOsXRA.
  7. Sune Bechmann. "Now we should all acknowledge our holocaust guilt.". CFE Working Paper Series. 2008. 37.
  8. News: Flora Juul Holst. Der var en tid inden den royale røgelse: Billed-Bladet startede som politisk magasin. DR. 18 May 2017. da. 4 August 2022.
  9. Book: Nicolai Graakjaer. Analyzing Music in Advertising: Television Commercials and Consumer Choice. 2014. Routledge. 121. 978-1-317-67190-9. New York; London.
  10. Kirsten Sparre. Shared Emotions and a Forum for Gossiping. Nordicom.
  11. Web site: Billed Bladet. Aller Media. 27 February 2015. dead. https://web.archive.org/web/20150227184316/http://www.aller.dk/wp-content/uploads/BILLED-BLADET1.pdf. 27 February 2015.
  12. Web site: Entertainment. Affinity Primemedia. 21 April 2015. dead. 18 May 2015. https://web.archive.org/web/20150518094014/http://www.affinity-primemedia.ch/newsonline_images/1114/aller.pdf.
  13. Web site: Birgitte Boesen. Billed-Bladet. Den Store Danske Encyklopædi. April 2015.
  14. Book: Aage Erhardtsen. Evolution of concentration and competition in the Danish newspaper and magazine sector. Commission of the European Communities. Report. Brussels. May 1978. 9789282504635.
  15. Web site: Statistical Yearbook 2002. Denmarks Statistik. 9 May 2016. 157.
  16. Web site: The Magazine Market in Denmark and Germany. All Academic Research. 5 April 2015. dead. 2 April 2015. https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php.
  17. Web site: Top ten titles by circulation/issue 2006. Nordicom. 28 February 2015. https://web.archive.org/web/20160308072710/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls. 8 March 2016. dead.
  18. Web site: Statistical Yearbook 2009. Statistics Denmark. 5 April 2015. June 2009.
  19. Web site: Top 50 Magazines. IFABC. 22 March 2015. 30 April 2014.
  20. Web site: Consumer-paid magazines by circulation. StatBank Denmark. 28 February 2015.

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