Bill Lawrence (guitar maker) explained

Bill Lawrence (born Willi Lorenz Stich; March 24, 1931 – November 2, 2013) was a pickup and guitar designer.[1] Lawrence was born in Wahn, Cologne, Germany and began his musical career in the 1950s as a jazz guitarist, performing under the name Billy Lorento. He died in Southern California, United States in 2013.

As a musician, Lawrence created pickups that he felt best suited his needs and performance style, and went on to work with Framus and became an endorser,[2] [3] [4] [5] including such models as the "Billy Lorento" 5/120. He was also an endorser for Fender in Europe.

Moving to the United States, Lawrence designed pickups and assisted in electric guitar design for Fender, Gibson, Peavey and other companies.[6] While at Gibson from 1968-1972, Lawrence helped design the "super-humbucker" pickup and the L6-S.[1] He helped redesign the electronics of the SG[1] and contributed significantly to the S-1 and Marauder, as well as to some bass models, like the Ripper, Grabber and G3.[6]

Notes and References

  1. Book: Carter, Walter. The Gibson Electric Guitar Book: Seventy Years of Classic Guitars. July 1, 2011. September 1, 2007. Hal Leonard Corporation. 978-0-87930-895-7. 84–.
  2. Web site: 5/120 Billy Lorento. Framus Vintage Archive. April 3, 2015. https://web.archive.org/web/20180807033334/http://www.framus-vintage.de/modules/modells/instruments.php?modellID=467&katID=4627&cl=EN. August 7, 2018. dead.
  3. Web site: 07301 Billy Lorento. Framus Vintage Archive. April 3, 2015. https://web.archive.org/web/20180807033401/http://www.framus-vintage.de/modules/modells/instruments.php?modellID=442&katID=4627&cl=EN. August 7, 2018. dead.
  4. Web site: 07302 BL 10. Framus Vintage Archive. April 3, 2015.
  5. Web site: BL 10 Billy Lorento. Framus Vintage Archive. April 3, 2015.
  6. Web site: Guitar And Pickup Designer Bill Lawrence Passes Away. https://web.archive.org/web/20150916111927/http://www.gibson.com/News-Lifestyle/News/en-us/Bill-Lawrence-Passes-Away.aspx. September 16, 2015. .gibson.com. November 2, 2013. 2013-11-08.

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