Big Six advertising agencies explained

The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas.^{[1] [2] [3] [4]}

See also

• Big Four accounting firms
• Big Three (management consultancies)
• Big Three (credit rating agencies)

Notes and References

1. Web site: Bürgi . Michael . 2024-02-12 . Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future . 2024-04-11 . Digiday . en-US.
2. Web site: Spanier . Gideon . March 2022 . Campaign 09 . Big six global agency groups bounce back by adding 32,000 jobs in 2021 . 2024-04-11 . www.prweek.com . en.
3. Web site: Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP . 2024-04-11 . www.campaignlive.co.uk . en.
4. Web site: Publicis leads the big six (for now). Here’s how it managed to defy holdco malaise . 2024-04-11 . The Drum.