| Big Red Group | |
| Predecessors: | --> |
| Successors: | --> |
| Founders: | Naomi Simson, David Anderson |
| Hq Location: | 3 Spring Street, Sydney NSW 2000 |
| Hq Location City: | Sydney |
| Hq Location Country: | Australia |
| Num Locations: | 2 offices |
| Areas Served: | --> |
| Key People: | David Anderson, CEO[1] |
| Profit: | --> |
| Profit Year: | --> |
| Owners: | --> |
| Members: | 10000000000 |
| Subsid: | Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon |
Big Red Group is an Australian amusement and experience company founded in 2017.[2] Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia.[3]
Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018,[4] Lime&Tonic in 2019,[5] and Experience Oz and Experience Oz Local Agent in 2021.[6] [7] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.[8]
Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[9] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021,[10] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.
Big Red Group is the holding company for a portfolio of experience businesses: