| Big4 Holiday Parks of Australia | |
| Type: | Marketing cooperative |
| Location Country: | Australia |
| Area Served: | Australia |
| Industry: | Holiday parks |
Big4 Holiday Parks (stylised as BIG4) is a network of holiday parks that are located throughout Australia. Parks offer various accommodation options, including cozy cabins, caravan and camping sites, and even glamping facilities.
Big4 Holiday Parks is known for being family friendly.[1] Many parks contain facilities that include jumping pillows, splash or water parks, mini golf facilities and swimming pools. The Wiggles wrote a song for Big4 as part of the companies’ major partnership.[2]
Big4's headquarters are located in Melbourne.
The company began in 1979[3] in the Victorian city of Ballarat, where four independent caravan park owners united to form the Big4 brand. As of 2021, Big4 has more than 180 holiday parks all over Australia, including in capital and major regional cities.
In 2017, Big4 implemented a new business model and franchise arrangements.[4] [5]
In 2020, one of Big4's founders, Desmond Watts, was recognised for his outstanding service to the tourism accommodation sector with a Medal of the Order of Australia (OAM).
BIG4 parks offer a range of accommodation styles including cabins, caravan and RV sites, and camping spots. Some parks have also capitalised on the emerging glamping trend. The majority of the parks have pet-friendly accommodation and associated facilities.[6]