Big 12 Conference Explained

Big 12 Conference
Color:	FF4438;
Font Color:	FFFFFF
Big 12 Conference
Founded:	^[1]
Association:	NCAA
Division:	Division I
Subdivision:	FBS
Teams:	16
Sports:	25
Mens:	10
Womens:	15
Region:	South South Atlantic West South Central Midwest East North Central West North Central West Mountain Southwest
Headquarters:	Irving, Texas
Commissioner:	Brett Yormark
Since:	2022
Map:	New Big 12 map 2024 expansion.svg
Map Size:	250

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization.^[2] Brett Yormark became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.^[3]

Arizona, Arizona State, Colorado, and Utah joined the conference on August 2, 2024, as part of a more extensive NCAA conference realignment.^[4]

Member universities

Current full members

Institution	Location	Founded	Joined	Type	Enrollment (Fall 2023)^[5]	Endowment (billions)^[6]	Nickname	Colors
University of Arizona	Tucson, Arizona	1885	2024	Public	53,187	$1.288	Wildcats
Arizona State University	Tempe, Arizona	1885	2024	Public	57,144	$1.467	Sun Devils
Baylor University	Waco, Texas	1845	1996	Private (Baptist)	20,824	$1.966	Bears
Brigham Young University	Provo, Utah	1875	2023	Private (LDS)	34,937	$3.080^[7]	Cougars
University of Central Florida	Orlando, Florida	1963	2023	Public	69,320	$0.229	Knights
University of Cincinnati	Cincinnati, Ohio	1819	2023	Public	50,921	$1.346	Bearcats
University of Colorado Boulder	Boulder, Colorado	1876		Public	37,153	$2.096 (system-wide)	Buffaloes
University of Houston	Houston, Texas	1927	2023	Public	46,676	$1.046 (system-wide)	Cougars
Iowa State University	Ames, Iowa	1858	1996	Public	30,177	$1.643	Cyclones
University of Kansas	Lawrence, Kansas	1865	1996	Public	29,355	$2.357	Jayhawks
Kansas State University	Manhattan, Kansas	1863	1996	Public	19,745	$0.952	Wildcats
Oklahoma State University	Stillwater, Oklahoma	1890	1996	Public	26,008	$1.707 (system-wide)	Cowboys / Cowgirls
Texas Christian University	Fort Worth, Texas	1873	2012	Private (DOC)	12,785	$2.579	Horned Frogs
Texas Tech University	Lubbock, Texas	1923	1996	Public	40,944	$1.716 (system-wide)	Red Raiders
University of Utah	Salt Lake City, Utah	1850	2024	Public	35,236	$1.643	Utes
West Virginia University	Morgantown, West Virginia	1867	2012	Public	24,200	$0.844	Mountaineers

Notes:

Affiliate members

Institution	City	State	Founded	Joined	Type	Enrollment	Nickname	Colors	Big 12 sport	Primary conference
United States Air Force Academy	Colorado Springs	Colorado	1954	2015	Military academy	4,000	Falcons		Wrestling	Mountain West
California Baptist University	Riverside	California	1950	2022	Private	11,045	Lancers		Wrestling	WAC
University of Denver	Denver	Colorado	1864	2015		11,809	Pioneers		Women's gymnastics	Summit
University of Florida	Gainesville	Florida	1853	2024	Public	51,474	Gators		Women's lacrosse	SEC
California State University, Fresno	Fresno	California	1911	2019		24,405	Bulldogs		Equestrian	Mountain West
University of Missouri	Columbia	Missouri	1839	2021		31,089	Tigers		Wrestling	SEC
	Greeley	Colorado	1889	2015		12,084	Bears			Big Sky
University of Northern Iowa	Cedar Falls	Iowa	1876	2017		13,914	Panthers			Missouri Valley
North Dakota State University	Fargo	North Dakota	1890	2015		14,747	Bison			Summit
University of Oklahoma	Norman	Oklahoma	1890	2024		28,308	Sooners			SEC
Old Dominion University	Norfolk	Virginia	1930	2024		24,375	Monarchs		Women's rowing	Sun Belt
San Diego State University	San Diego	California	1897	2024		35,723	Aztecs		Women's lacrosse	Mountain West
South Dakota State University	Brookings	South Dakota	1881	2015		12,554	Jackrabbits		Wrestling	Summit
University of Tulsa	Tulsa	Oklahoma	1894	2024		Private	3,769	Golden Hurricane		Women's rowing	American
University of California, Davis	Davis	California	1908	2024	Public	41,500	Aggies		Women's lacrosse	Big West
Utah Valley University	Orem	Utah	1941	2015		31,556	Wolverines		Wrestling	WAC
University of Wyoming	Laramie	Wyoming	1886	2015		13,992	Cowboys			Mountain West

Notes:

• On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.^[8]
• On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.^[9]
• On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.^[10] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.^[11]
• In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.^[12]

Former full members

Institution	City	State	Founded	Joined	Left	Type	Nickname	Colors	Current conference
University of Missouri	Columbia	MO	1839	1996	2012	Public	Tigers		SEC
University of Nebraska–Lincoln	Lincoln	NE	1869	1996	2011	Public	Cornhuskers		Big Ten
University of Oklahoma	Norman	OK	1890	1996	2024	Public	Sooners		SEC
University of Texas at Austin	Austin	TX	1883	1996	2024	Public	Longhorns		SEC
Texas A&M University	College Station	TX	1876	1996	2012	Public	Aggies		SEC

Notes:

Former affiliate members

Institution	City	State	Founded	Joined	Left	Type	Nickname	Colors	Big 12 sport(s)	Current primary conference	Current conference in former Big 12 sport(s)
University of Alabama	Tuscaloosa	Alabama	1831	2014	2024	Public	Crimson Tide		Women's rowing	SEC	TBD
California State University, Fresno	Fresno	California	1911	2017	2021		Bulldogs		Wrestling	Mountain West	(dropped wrestling)
University of Tennessee	Knoxville	Tennessee	1794	2014	2024		Volunteers		Women's rowing	SEC	TBD

Notes:

Membership timeline

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1. > If the chart uses more than one bar color, add a legend by selecting the appropriate fields from the following six options (use only the colors that are used in the graphic.) Leave a blank line after the end of the timeline, then add a line with the selected values from the list, separated by a space. <#

Earlier Membership timelines

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

• Colorado
• Iowa State
• Kansas
• Kansas State
• Missouri
• Nebraska
• Oklahoma
• Oklahoma State

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

• Baylor
• Texas
• Texas A&M
• Texas Tech

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

Institution	Started Current Association In	Continuous Years	Note
Kansas	1907
Iowa State	1908
Kansas State	1913
Baylor	1915
Texas Tech	1956
Oklahoma State	1958		Previously: 10 years in the Southwest Conference (1914–1924); 3 years in the MVIAA (1924–1927)
TCU	2012		Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia	2012
BYU	2023
UCF	2023
Cincinnati	2023
Houston	2023		Previously: 20 years in the Southwest Conference (1976–1996)
Arizona	2024
Arizona State	2024
Utah	2024
Colorado	2024		Previously: 49 years in the Big Eight Conference (1947–1996) and 15 years in the Big 12 Conference (1996–2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 13 women's NCAA sanctioned sports.^[13]

Men's	Women's
Baseball	14	–
Basketball	16	16
Cross country	13	16
Equestrian	–	4
Football	16	–
Golf	16	14
Gymnastics	–	7
Rowing	–	6
Soccer	–	16
Softball	–	11
Swimming & Diving	7	10
Tennis	9	16
Track and Field (Indoor)	13	16
Track and Field (Outdoor)	13	16
Volleyball	–	15
Wrestling	14	–

Men's sponsored sports by university

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The conference fields 13 teams for wrestling, which before the 2023 expansion was the most of any sport, with only 4 teams being full-time members as well as 9 affiliate members (listed in a separate table below).

University	Baseball	Basketball	Cross Country	Football	Golf	Swimming &<br />Diving	Tennis	Track &<br />Field Indoor	Track &<br />Field Outdoor	Wrestling	Total Big 12 Sports
Arizona											9
Arizona State											10
Baylor											8
BYU											9
Cincinnati											8
Colorado											6
Houston											7
Iowa State											7
Kansas											7
Kansas State											7
Oklahoma State											9
TCU											9
Texas Tech											8
UCF											5
Utah											5
West Virginia											6
Current totals	14	16	13	16	16	7	9	13	13	4+10

Affiliate Members

University	Wrestling
Air Force
California Baptist
Missouri
North Dakota State
Northern Colorado
Northern Iowa
Oklahoma
South Dakota State
Utah Valley
Wyoming

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports

University	Ice Hockey	Lacrosse	Rifle	Skiing	Soccer	Volleyball
Arizona State
BYU						MPSF
Colorado				RMISA
TCU			PRC
UCF					SBC
Utah		ASUN		RMISA
West Virginia			GARC		SBC

Women's sponsored sports by university

Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only West Virginia and Utah do not sponsor golf.

Equestrian has the lowest participation with 3 full-time members and 1 affiliate participating, with rowing following with 4 full members and 2 affiliates. The affiliate members are listed in a separate table below.

Full Members

University	Basketball	Beach Volleyball	Cross Country	Equestrian	Golf	Gymnastics	Lacrosse	Rowing	Soccer	Softball	Swimming &<br />Diving	Tennis	Track &<br />Field Indoor	Track &<br />Field Outdoor	Volleyball	Total Big 12 Sports
Arizona																11
Arizona State																13
Baylor																10
BYU																11
Cincinnati																10
Colorado																10
Houston																10
Iowa State																11
Kansas																11
Kansas State																9
Oklahoma State																9
TCU																11
Texas Tech																9
UCF																10
Utah																10
West Virginia																10
Current totals	16	4	16	3+1	14	6+1	3+3	4+2	16	11	10	16	16	16	15

Affiliate Members

University	Equestrian	Gymnastics	Lacrosse	Rowing
Denver
Florida
Fresno State
Old Dominion
San Diego State
Tulsa
UC Davis

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports

University	Acrobatics & tumbling	Rifle	Skiing	Triathlon	Water Polo
Arizona
Arizona State					MPSF
Baylor
Colorado			RMISA
TCU		PRC
Utah			RMISA
West Virginia		GARC

• In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

See main article: History of the Big 12 Conference.

See also: 2010–2013 Big 12 Conference realignment.

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.^[3]

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

• Colorado
• Missouri
• Nebraska
• Texas A&M

In 2012, two universities joined the conference:

• TCU
• West Virginia

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities do not wish to extend their grant of television rights beyond the 2024–25 athletic year.^{[14] [15]} On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.^{[16] [17]} On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.^[18] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.^[19]

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.^[20] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,^[21] and Houston indicated it could do so as well.^[22] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.^[23]

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.^[24]

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they will leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Distinctive elements

Population base and markets

The largest media markets represented by the Big 12 are, ranked nationally:

• Dallas-Fort Worth (5th)
• Houston (6th)
• Phoenix (11th)
• Orlando (16th)
• Denver (17th)
• Salt Lake City (27th)
• San Antonio (31st)
• Kansas City (34th)
• Cincinnati (37th)
• Oklahoma City (47th)
• Tulsa (62nd)
• Tucson (65th)
• Des Moines (67th)
• Wichita (72nd)

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

width=80px	State	width=100px	Population^[25]	width=225px	Universities
Arizona	7,431,344	University of Arizona * Arizona State University|-| Colorado| 5,773,714| * University of Colorado, Boulder|-| Florida| 22,610,726| * University of Central Florida|-| Iowa| 3,207,004| * Iowa State University|-| Kansas| 2,940,546| * University of Kansas * Kansas State University|-| Ohio| 11,785,935| * University of Cincinnati|-| Oklahoma| 4,053,824| * Oklahoma State University|-| Texas| 30,503,301| * Baylor University * University of Houston * Texas Christian University * Texas Tech University|-| Utah| 3,417,734| * Brigham Young University University of Utah |-| West Virginia| 1,770,071| * West Virginia University|- class=sortbottom| bgcolor="lightgrey"| Total| 93,494,199||} Grant of Rights Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".^[26] GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.^[27] Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.^[28] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.^[29] Three of the four major conferences now have such agreements, with the SEC the only exception. Tier 3 events The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.^[30] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.^[31] Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC.^[32] As of 2022, all of the Big 12's tier 3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.^[33] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+.^[34] ^[35] Business partnerships and innovation The Big 12 has a sponsorship rights partnership with Learfield IMG College.^[36] The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference".^[37] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.^[38] The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.^[39] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms. The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.^[40] Conference Pro Day On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.^[41] Hoops in the Park In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.^[42] Mexico Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.^[43] Conference annual revenue distribution Year Total distributed Annual increase Average per university^a 1997^[44] $53.6 million – $4.5 million 1998 $58 million 8.2% $4.8 million 1999 $64 million 10.3% $5.3 million 2000 $72 million 12.5% $6.0 million 2001 $78 million 8.3% $6.5 million 2002 $83.5 million 7.1% $7.0 million 2003 $89 million 6.6% $7.4 million 2004 $101 million 13.5% $8.4 million 2005 $105.6 million 4.6% $8.8 million 2006 $103.1 million −2.4% $8.6 million 2007 $106 million 2.8% $8.8 million 2008 $113.5 million 7.1% $9.5 million 2009 $130 million 14.5% $10.8 million 2010 $139 million 6.9% $11.6 million 2011^[45] $145 million 4.3% $12.1 million 2012^[46] $187 million 29.0% $18.7 million 2013 $198 million 5.9% $19.8 million 2014^[47] $212 million 7.1% $21.2 million 2015^[48] $252 million 18.9% $25.2 million 2016^[49] $304 million 20.6% $30.4 million 2017^[50] $348 million 14.5% $34.8 million 2018^[51] $364 million 4.9% $36.5 million 2019^[52] $388 million 6.3% $38.8 million 2020 $377 million -2.8% $37.7 million 2021^[53] $345 million -8.5% $34.5 million 2022^[54] $426 million 23.5% $42.6 million 2023^[55] $470 million 10.3% $39.8 million† $18.0 million‡ ^a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements. †legacy 10-member institutions. ‡Four new coming institutions(UCF, BYU, UC & UH). Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.^[56] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.^[57] ^[58] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution. With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.^[59] Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).^[60] In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.^[61] The deal, valued at an estimated $1.1 billion, runs until 2025.^[62] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;^[63] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.^[64] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.^[65] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.^[66] In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.^[67] Athletic department revenue by school Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties. Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance. The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.^[68] Institution 2022–23 Total Revenue from Athletics 2022–23 Total Expenses on Athletics Texas Christian University $149,297,918 $149,297,918 University of Kansas $205,747,275 $139,748,616 University of Arizona $138,761,638 $136,866,623 Baylor University $137,460,582 $137,460,582 University of Colorado Boulder $136,114,468 $136,114,468 Arizona State University $128,265,591 $128,265,591 Texas Tech University $123,551,688 $113,108,592 Oklahoma State University $119,235,776 $118,229,024 University of Utah $111,483,459 $110,060,805 Brigham Young University $106,430,702 $106,430,702 West Virginia University $103,142,400 $103,142,400 Kansas State University $102,332,761 $96,925,648 Iowa State University $93,048,114 $92,987,544 University of Central Florida $88,199,644 $88,199,644 University of Houston $84,023,065 $84,023,065 University of Cincinnati $77,436,016 $77,436,016 The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings^[69] Institution 2022–23 Distribution Texas Christian University $48,258,005 University of Oklahoma Left Big 12 for SEC July 1, 2024 $45,195,567 Kansas State University $45,038,935 University of Texas Left Big 12 for SEC July 1, 2024 $44,711,453 University of Kansas $44,104,036 Oklahoma State University $43,821,197 Texas Tech University $43,663,496 Baylor University $43,072,005 Iowa State University $42,190,473 West Virginia University $41,984,886 Average for 10 Schools $44,204,005 Academics All Big 12 members are doctorate-granting universities. All members except BYU and TCU have R1 "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU and TCU are in the Carnegie Foundation's second-tier classification of "high research activity".^[70] Institution Academics Admissions Research U.S. News & World Report rankings Graduation rate ^[71] Retention rate Admit rate Yield rate AAU member^[72] Earned doctorates ^[73] Expenditures ^[74] National (2023)^[75] Global (2024)^[76] University of Arizona 66% 86% 86% 19% Yes 374 $824.3 115 (tie) 115 Arizona State University 68% 85% 90% 23% Yes 506 $797.2 105 (tie) 179 (tie) Baylor University 80% 90% 51% 16% No 110 $66.0 93 (tie) 425 (tie) Brigham Young University 82% 90% 69% 80% No 110 $45.6 115 (tie) 779 (tie) University of Cincinnati 72% 86% 88% 24% No 210 $615.1 142 (tie) 210 (tie) University of Colorado Boulder 75% 88% 83% 16% Yes 426 $611.4 105 (tie) 98 (tie) University of Houston 65% 85% 70% 27% No 331 $240.1 133 (tie) 421 (tie) Iowa State University 75% 86% 89% 29% No 367 $393.2 115 (tie) 344 (tie) University of Kansas 69% 85% 88% 31% Yes 269 $405.3 151 (tie) 332 (tie) Kansas State University 70% 86% 79% 30% No 189 $213.0 170 (tie) 616 Oklahoma State University 66% 83% 71% 34% No 208 $195.0 185 (tie) 694 (tie) Texas Christian University 86% 92% 43% 28% No 26 $18.4 98 (tie) (tie) Texas Tech University 67% 86% 71% 30% No 384 $226.7 216 (tie) 601 (tie) University of Central Florida 75% 93% 40% 34% No 299 $221.5 124 (tie) 432 (tie) University of Utah 64% 85% 87% 28% Yes 448 $670.1 115 (tie) 150 (tie) West Virginia University 61% 79% 86% 26% No 209 $214.1 216 (tie) 606 (tie) Apparel School Provider Arizona Nike Arizona State Adidas Baylor Nike BYU Nike Colorado Nike Cincinnati Nike, Air Jordan (basketball only) Houston Nike, Air Jordan (basketball only) Iowa State Nike Kansas Adidas Kansas State Nike Oklahoma State Nike TCU Nike Texas Tech Adidas UCF Nike Utah Under Armour West Virginia Nike Facilities School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity Softball Stadium Capacity Arizona Arizona Stadium McKale Center Hi Corbett Field Rita Hillenbrand Memorial Stadium Arizona State Mountain America Stadium Desert Financial Arena Phoenix Municipal Stadium Alberta B. Farrington Softball Stadium Baylor McLane Stadium Foster Pavilion Baylor Ballpark Getterman Stadium BYU LaVell Edwards Stadium Marriott Center Larry H. Miller Field Gail Miller Field Cincinnati Nippert Stadium Fifth Third Arena UC Baseball Stadium Non-softball university Colorado Folsom Field ^[77] CU Events Center ^[78] Non-baseball university Non-softball university Houston TDECU Stadium Fertitta Center Darryl & Lori Schroeder Park Cougar Softball Stadium Iowa State Jack Trice Stadium ^[79] Hilton Coliseum Non-baseball university Cyclone Sports Complex Kansas David Booth Kansas Memorial Stadium ^[80] Allen Fieldhouse Hoglund Ballpark Arrocha Ballpark Kansas State Bill Snyder Family Football Stadium ^[81] Bramlage Coliseum Tointon Family Stadium ^[82] Non-softball university Oklahoma State Boone Pickens Stadium Gallagher-Iba Arena O'Brate Stadium Cowgirl Stadium TCU Amon G. Carter Stadium ^[83] Schollmaier Arena 6,700^[84] Lupton Stadium Non-softball university Texas Tech Jones AT&T Stadium ^[85] United Supermarkets Arena Dan Law Field at Rip Griffin Park Rocky Johnson Field ^[86] UCF FBC Mortgage Stadium (Bounce House) ^[87] Addition Financial Arena John Euliano Park UCF Softball Complex Utah Rice-Eccles Stadium Jon M. Huntsman Center Smith's Ballpark Dumke Family Softball Stadium West Virginia Mountaineer Field at Milan Puskar Stadium ^[88] WVU Coliseum ^[89] Monongalia County Ballpark ^[90] Non-softball university Key personnel School Athletic Director Football Coach Salary Men's basketball coach Salary Women's basketball coach Baseball coach Softball coach Arizona Desiree Reed-Francois Brent Brennan $2,200,000 Tommy Lloyd $5,250,000 Adia Barnes Chip Hale Caitlin Lowe Arizona State Graham Rossini Kenny Dillingham $3,850,000 Bobby Hurley $2,800,000 Natasha Adair Willie Bloomquist Megan Bartlett Baylor Mack Rhoades Dave Aranda $3,800,000 Scott Drew $5,132,821 Nicki Collen Mitch Thompson Glenn Moore BYU Tom Holmoe Kalani Sitake NA† Kevin Young NA† Amber Whiting Trent Pratt Gordon Eakin Cincinnati John Cunningham Scott Satterfield $3,535,000 Wes Miller $2,550,000 Katrina Merriweather Jordan Bischel – Colorado Rick George Deion Sanders $7,500,000 Tad Boyle $2,634,000 JR Payne – – Houston Eddie Nuñez Dana Holgorsen $4,500,000 Kelvin Sampson $4,610,000 Ronald Hughey Todd Whitting Kristin Vesely Iowa State Jamie Pollard Matt Campbell $4,005,537 T. J. Otzelberger $2,504,179 Bill Fennelly – Jamie Pinkerton Kansas Travis Goff Lance Leipold $5,750,000 Bill Self $9,453,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls Kansas State Gene Taylor Chris Klieman $5,500,000 Jerome Tang $3,223,333 Jeff Mittie Pete Hughes – Oklahoma State Chad Weiberg Mike Gundy $7,750,000 Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski TCU Jeremiah Donati Sonny Dykes NA† Jamie Dixon NA† Mark Campbell Kirk Saarloos – Texas Tech Kirby Hocutt Joey McGuire $4,104,960 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider UCF Terry Mohajir Gus Malzahn $4,000,000 Johnny Dawkins $1,703,500 Sytia Messer Rich Wallace Cindy Ball-Malone Utah Mark Harlan Kyle Whittingham $6,500,000 Craig Smith $2,050,000 Lynne Roberts Gary Henderson Amy Hogue West Virginia Wren Baker Neal Brown $4,005,000 Darian DeVries $2,800,000 Mark Kellogg Randy Mazey – Notes: Sources:^[91] ^[92] †Private institution not required to release coaching salaries •Salaries based on 2022–2023 academic year Championships National team titles by institution See also: List of NCAA schools with the most NCAA Division I championships and List of NCAA schools with the most Division I national championships. The national championships listed below are as of the March 31, 2024.^[93] ^[94] ^[95] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles. Big 12 National Championships University Total Titles Titles as a member of the Big 12 NCAA titles^[96] Men's Women's Co-ed† AIAW titles Notes Oklahoma State 55 12 53 53 0 0 0 OSU has 1 football and 1 equestrian title and 2 Men's NCAA tournament championships (1945, 1946) Colorado 29 9 28 16 3 9 0 Colorado has 1 football title Arizona State 25 0 25 12 13 0 0 Utah 26 0 25 2 10 14 1 Utah has 1 Men's NCAA tournament championship (1944) Utah has 1 AIAW women's gymnastics title (1981)^[97] West Virginia 23 4 20 1 0 19 0 WVU has 3 pre-NCAA rifle titles Arizona 19 0 19 7 12 0 0 Arizona has 1 Men's NCAA tournament championship (1997) Iowa State 18 0 13 13 0 0 5 Houston 17 0 17 17 0 0 0 UH has 16 men's golf championships Kansas 14 3 12 11 1 0 0 KU has 4 Men's NCAA tournament championships (1952, 1988, 2008, 2022) and 2 Helms basketball titles (1922, 1923) BYU 12 0 11 6 5 0 0 BYU has 1 football title TCU 8 3 6 1 1 4 0 TCU has 2 football titles Baylor 5 5 5 2 3 0 0 Baylor has 1 Men's NCAA tournament championship (2021) Texas Tech 3 2 3 2 1 0 0 Cincinnati 2 0 2 2 0 0 0 Cincinnati has 2 Men's NCAA tournament championships (1961, 1962) UCF 2 0 0 0 0 0 1 UCF has a volleyball and football title^[98] Kansas State 0 0 0 0 0 0 0 Total 356 100 326 191 90 45 10 – † Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such. National championships The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship.^[99] The most recent Big 12 team to win a national title is TCU men's tennis in 2024, along with being the most recent team to win a national title while representing the Big 12. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic. One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrivals TCU and West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Houston, BYU, UCF, and Cincinnati have not won a championship in the Big 12, however, the schools joined the conference in the 2023–24 school year. Men's gymnastics has the most overall championships with 9, while men's golf and women's outdoor track have had the most different schools win a championship with 4. Football (3): 1997 – Nebraska 2000 – Oklahoma 2005 – Texas Equestrian (3): 2002 − Texas A&M 2012 – Texas A&M 2022 – Oklahoma State Baseball (2): 2002 – Texas 2005 – Texas Men's basketball (3): 2008 – Kansas 2021 – Baylor 2022 – Kansas Women's basketball (4): 2005 – Baylor 2011 – Texas A&M<br />2012 – Baylor 2019 – Baylor Women's Bowling (5): 1999 – Nebraska 2001 – Nebraska 2004 – Nebraska 2005 – Nebraska 2009 – Nebraska Men's Cross Country (7): 2001 – Colorado 2004 – Colorado 2006 – Colorado 2009 – Oklahoma State 2010 – Oklahoma State 2012 – Oklahoma State 2023 – Oklahoma State Women's Cross Country (2): 2000 – Colorado 2004 – Colorado Men's golf (6): 2000 – Oklahoma State 2006 – Oklahoma State 2009 – Texas A&M<br />2012 – Texas 2017 – Oklahoma 2018 – Oklahoma State 2022 – Texas Rifle (7): 2013 – West Virginia 2014 – West Virginia 2015 – West Virginia 2016 – West Virginia 2017 – West Virginia 2019 – TCU 2024 – TCU Women's gymnastics (6): 2014 – Oklahoma 2016 – Oklahoma 2017 – Oklahoma 2019 – Oklahoma 2022 – Oklahoma 2023 – Oklahoma Men's gymnastics (9): 2002 – Oklahoma 2003 – Oklahoma 2005 – Oklahoma 2006 – Oklahoma 2008 – Oklahoma 2015 – Oklahoma 2016 – Oklahoma 2017 – Oklahoma 2018 – Oklahoma Men's Indoor Track (1): 2024 – Texas Tech^[100] Women's Indoor Track (3): 1998 – Texas 1999 – Texas 2006 – Texas Men's Outdoor Track (4): 2009 – Texas A&M<br />2010 – Texas A&M<br />2011 – Texas A&M<br />2019 – Texas Tech Women's Outdoor Track (8): 1998 – Texas 1999 – Texas 2005 – Texas 2009 – Texas A&M<br />2010 – Texas A&M<br />2011 – Texas A&M<br />2013 – Kansas 2023 – Texas Women's Rowing (3): 2021 – Texas 2022 – Texas 2024 – Texas Men's/Women's Skiing (4): 1998 – Colorado 1999 – Colorado 2006 – Colorado 2011 – Colorado Softball (8): 2000 – Oklahoma 2013 – Oklahoma 2016 – Oklahoma 2017 – Oklahoma 2021 – Oklahoma 2022 – Oklahoma 2023 – Oklahoma 2024 – Oklahoma Men's Swimming (10): 1996 – Texas 2000 – Texas 2001 – Texas 2002 – Texas 2010 – Texas 2015 – Texas 2016 – Texas 2017 – Texas 2018 – Texas 2021 – Texas Men's Tennis (3): 2004 – Baylor 2019 – Texas 2024 – TCU Women's Tennis (2): 2021 – Texas 2022 – Texas Women's volleyball (5): 2000 – Nebraska 2006 – Nebraska 2012 – Texas 2022 – Texas 2023 – Texas Wrestling (4): 2003 – Oklahoma State 2004 – Oklahoma State 2005 – Oklahoma State 2006 – Oklahoma State Conference champions See main article: List of Big 12 Conference champions. The Conference sponsors 23 sports, 10 men's and 13 women's.^[101] In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play. Conference titles by university All-Time Big 12 Championships by university Through March 31, 2024. Team< --NOTE THE CITE STATES 'as date' IN THE UPPER TABLE-->^[102] Years Regular Season^[103] Postseason Total Arizona Wildcats 2024–present 0 0 0 Arizona State Sun Devils 2024–present 0 0 0 Baylor Bears 1996–present 48 41 89 BYU Cougars 2023–present 0 1 1 Cincinnati Bearcats 2023–present 0 0 0 Colorado Buffaloes 1996–2011, 2024–present 5 26 31 Houston Cougars 2023–present 0 0 0 Iowa State Cyclones 1996–present 4 27 31 Kansas Jayhawks 1996–present 25 19 44 Kansas State Wildcats 1996–present 11 7 18 Oklahoma State Cowboys 1996–present 14 82 96 TCU Horned Frogs 2012–present 12 8 20 Texas Tech Red Raiders 1996–present 14 17 31 UCF Knights 2023–present 0 1 1 Utah Utes 2024–present 0 0 0 West Virginia Mountaineers 2012–present 7 6 13 Note, includes both regular-season, tournament titles, and co-championships. List does not include conference championships won prior to the formation of the Big 12 Conference in 1996. Football See main article: Big 12 Conference football. The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.^[104] From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.^[105] This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs. The Nebraska-Oklahoma rivalry was one of the most intense in college football history. (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format. With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame).^[106] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022. Championship game See main article: Big 12 Championship Game. The Big 12 Championship Game game was approved by all members except Nebraska.^[107] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed. Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.^[108] After 2010, the game was moved to Arlington for 2011, 2012, and 2013.^[109] However, the decision became moot following the 2010 season because the league lacked sufficient members.^[110] In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances: The game involves the top two teams following a full round-robin conference schedule. The game involves two divisional winners, each having played a full round-robin schedule in its division. Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played. Bowl affiliations The following were bowl games for the Big 12 for the 2022 season. Pick Name^[111] Location Opposing conference – College Football Playoff – – 1 Sugar Bowl† New Orleans, Louisiana SEC 2 Alamo Bowl San Antonio, Texas Pac-12 3 Cheez-It Bowl Orlando, Florida ACC 4 Texas Bowl Houston, Texas SEC 5 Liberty Bowl Memphis, Tennessee SEC 6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten 7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA 7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA †The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls.‡The seventh selection is a "flex pick." Rivalries The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other.^[112] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025. The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 114 times since 1899. Following the 2022 game, TCU leads the series 58–53–7. Some of the football rivalries between Big 12 universities include: Rivalry Name Trophy Games played^† Began Arizona–Arizona State Duel in the Desert Territorial Cup 97 1899 Baylor–TCU The Bluebonnet Battle 119 1899 Baylor–Texas Tech Texas Farm Bureau Insurance Shootout 82 1929 BYU–Utah Holy War Beehive Boot 101 1896 Cincinnati–UCF 9 2015 Cincinnati–West Virginia 21 1921 Colorado–Utah Rumble in the Rockies 70 1903 Colorado–Kansas State 66 1912 Houston–Texas Tech 35 1951 Iowa State–Kansas State Farmageddon 107 1917 Kansas–Kansas State Sunflower Showdown Governor's Cup 121 1902 TCU–Texas Tech The West Texas Championship The Saddle Trophy 66 1926 Basketball See main article: Big 12 Conference men's basketball. Nine current Big 12 members are among the teams with the most wins and/or the highest win percentage: Kansas (#1 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Texas (#13 wins, #31 percentage), BYU (#17 wins, #32 percentage), West Virginia (#20 wins, #37 percentage), Oklahoma (#33 wins, #47 percentage), Houston (#38 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). Future members Utah and Arizona are respectively #15 and #19 in wins, and #23 and #11 in percentage. Kansas, Cincinnati, Houston, and Oklahoma State all are in the top 10 for most Final Four appearances (including ties for 10th).^[113] From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule.^[114] When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.^[115] Starting in 2024-25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away.^[116] Conference champions See also: Big 12 men's basketball tournament. Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament. Season Regular season champion Tournament champion 1996–97 Kansas Kansas 1997–98 Kansas (2) Kansas (2) 1998–99 Texas Kansas (3) 1999–00 Iowa State Iowa State 2000–01 Iowa State (2) Oklahoma 2001–02 Kansas (3) Oklahoma (2) 2002–03 Kansas (4) Oklahoma (3) 2003–04 Oklahoma State Oklahoma State 2004–05 Oklahoma Kansas (5) Oklahoma State (2) 2005–06 Texas (2) Kansas (6) Kansas (4) 2006–07 Kansas (7) Kansas (5) 2007–08 Texas (3) Kansas (8) Kansas (6) 2008–09 Kansas (9) Missouri 2009–10 Kansas (10) Kansas (7) 2010–11 Kansas (11) Kansas (8) 2011–12 Kansas (12) Missouri (2) 2012–13 Kansas (13) Kansas State Kansas (9) 2013–14 Kansas (14) Iowa State (2) 2014–15 Kansas (15) Iowa State (3) 2015–16 Kansas (16) Kansas (10) 2016–17 Kansas (17) Iowa State (4) 2017–18 Kansas (18)* Kansas (11)* 2018–19 Kansas State (2) Texas Tech Iowa State (5) 2019–20 Kansas (19 [18]) Canceled** 2020–21 Baylor Texas 2021-22 Kansas (20 [19]) Baylor (2) Kansas (12 [11]) 2022-23 Kansas (21 [20]) Texas (2) 2023-24 Houston Iowa State (6) In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech. NCAA tournament performance Totals through the end of the 2023–24 season.^[117] University Appearances Final Fours Championships Arizona 38 4 1 Arizona State 17 0 0 Baylor 16 3 1 BYU 31 0 0 UCF 5 0 0 Cincinnati 33 6 2 Colorado 16 2 0 Houston 25 6 0 Iowa State 23 1 0 Kansas 51 15 4 Kansas State 32 4 0 Oklahoma State 29 6 2 TCU 11 0 0 Texas Tech 19 1 0 Utah 29 4 1 West Virginia 31 2 0 All-time wins Source:^[118] Team Big 12 Record Big 12 Winning % Overall record Overall winning % Big 12 regular season championships Big 12 tournament championships Arizona 0–0 1,889–986–1 - - Arizona State 0–0 1,430–1,275 - - Baylor 222–248 1479–1408 2 - BYU 10–8 1892–1130 - - UCF 7–11 855–673 - - Cincinnati 7–11 1911–1090 - - Houston 15–3 1433–881 1 - - - Iowa State 215–259 1460–1398 2 6 Kansas 380–94 2408–896 21 12 Kansas State 212–262 1740–1238 2 - Oklahoma State 237–237 1748–1249 1 2 TCU 68–146 1318–1476 - - Texas Tech 196–277 1514–1180 1 - Utah 0–0 1,858–1,052 - - West Virginia 101–114 1854–1175 - - Totals though the end of the 2023−24 season. All-time series record Totals from though the end of the 2023–24 season. Includes any regular season match up regardless of conference affiliation or postseason meetings. Source:^[119] vs. Arizona vs. Arizona State vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Colorado vs. Houston vs. Iowa State vs. Kansas vs. Kansas State vs. Oklahoma State vs. TCU vs. Texas Tech vs. Utah vs. West Virginia Total Arizona — 161–87 5–5 20–19 0–0 4–0 26–16 6–6 4–3 4–8 6–8 3–0 1–2 24–28 40–32 3–2 307–216 Arizona State 87–161 — 2–7 22–28 0–0 1–2 12–16 3–3 2–1 6–5 5–4 3–5 2–3 19–22 28–37 0–0 182–294 Baylor 5–5 7–2 — 6–6 1–0 1–0 11–16 16–39 25–24 10–37 25–26 37–57 109–89 65–83 0–3 17–8 335–395 BYU 19–20 28–22 6–6 — 3–0 2–2 6–17 3–6 1–7 2–4 4–5 5–4 20–3 3–3 134–129 2–1 238–229 UCF 0–0 0–0 0–1 0–3 — 5–17 1–1 11–24 0–1 1–0 0–3 3–0 1–1 1–1 1–0 1–2 25–54 Cincinnati 0–4 2–1 0–1 2–2 17–5 — 7–1 33–16 4–3 5–4 8–1 2–4 6–1 2–0 3–1 12–11 119–77 Colorado 16–26 16–12 16–11 17–6 1–1 1–7 — 3–3 78–70 40–124 48–96 61–48 2–2 13–18 12–18 0–0 324–442 Houston 6–6 3–3 39–16 6–3 24–11 16–33 3–3 — 4–5 3–6 4–5 10–13 49–26 31–27 0–1 1–0 199–158 Iowa State 3–4 1–2 24–25 7–1 1–0 3–4 70–78 5–4 — 68–190 94–146 68–72 17–14 23–22 1–2 10–14 395–578 Kansas 8–4 5–6 37–10 4–2 0–1 4–5 124–40 6–3 190–68 — 205–96 125–60 26–4 43–8 2–0 27–7 806–314 Kansas State 8–6 4–5 26–25 5–4 3–0 1–8 96–48 5–4 149–94 96–205 — 87–59 21–13 26–25 2–1 12–16 541–513 Oklahoma State 0–3 5–3 57–37 4–5 0–3 4–2 48–61 13–10 72–68 60–125 59–87 — 29–14 50–26 4–1 13–12 418–457 TCU 2–1 3–2 89–109 3–20 1–1 1–6 2–2 26–49 14–17 4–26 13–21 14–29 — 56–87 16–6 7–18 251–394 Texas Tech 28–24 22–19 83–65 3–3 1–1 0–2 18–13 27–31 22–23 8–43 25–26 26–50 87–56 — 3–4 10–18 363–378 Utah 32–40 37–28 3–0 129–134 0–1 1–3 18–12 1–0 2–1 0–2 1–2 1–4 6–16 4–3 — 6–0 241–246 West Virginia 2–3 0–0 8–17 1–2 2–1 11–12 0–0 0–1 14–10 7–27 16–12 12–13 18–7 18–10 0–6 — 109–121 Big 12 series record 1997 - 2024 as Big 12 Members Source:^[120] Note: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: * vs. Arizona vs. Arizona State vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Colorado vs. Houston vs. Iowa State vs. Kansas vs. Kansas State vs. Oklahoma State vs. TCU vs. Texas Tech vs. Utah vs. West Virginia Total Arizona — 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 Arizona State 0–0 — 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 Baylor 0–0 0–0 — 1–1 1–0 1–0 0–0 0–1 24–19 9–34 26–17 * 26–31 20–5 * 29–26 0–0 13–9 149–144 BYU 0–0 0–0 1–1 — 2–0 0–1 0–0 0–1 1–1 1–0 1–1 1–1 1–0 0–1 0–0 1–0 8–7 UCF 0–0 0–0 0–1 0–2 — 0–2 0–0 0–2 0–1 1–0 0–1 1–0 1–0 1–1 0–0 1–1 5–11 Cincinnati 0–0 0–0 0–1 1–0 2–0 — 0–0 0–2 0–1 0–1 1–0 0–1 1–1 1–0 0–0 1–1 6–8 Colorado 0–0 0–0 0–0 0–0 0–0 0–0 — 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 Houston 0–0 0–0 1–0 1–0 2–0 2–0 0–0 — 1–1 1–1 1–0 1–0 0–1 1–0 0–0 1–0 12–3 Iowa State 0–0 0–0 19–24 1–1 1–0 1–0 0–0 1–1 — 16–43 29–28 20–24 14–9 20–21 0–0 9–12 * 131–163 Kansas 0–0 0–0 34–9 0–1 0–1 1–0 0–0 1–1 43–16 — 57–7 34–13 21–3 * 34–8 0–0 19–7 * 244–59 Kansas State 0–0 0–0 17–26 * 1–1 1–0 0–1 0–0 0–1 28–29 7–57 — 18–26 * 17–8 * 18–23 * 0–0 10–14 117–186 Oklahoma State 0–0 0–0 31–26 1–1 0–1 1–0 0–0 0–1 24–20 13–34 26–18 * — 11–11 39–22 0–0 12–10 158–144 TCU 0–0 0–0 5–20 * 0–1 0–1 1–1 0–0 1–0 9–14 3–21 8–17 * 11–11 — 7–15 0–0 6–17 51–118 Texas Tech 0–0 0–0 26–29 1–0 1–1 0–1 0–0 0–1 21–20 8–34 23–18 * 22–39 15–7 * — 0–0 9–15 * 126–165 Utah 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 — 0–0 0–0 West Virginia 0–0 0–0 8–14 0–1 1–1 1–1 0–0 0–1 12–9 * 7–19 * 14–10 10–12 17–6 15–9 * 0–0 — 85–83 Baseball See main article: Big 12 Baseball Tournament. All current and future Big 12 members sponsor baseball except Iowa State, which dropped the sport after the 2001 season, and returning member Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport. All other former Big 12 members sponsored the sport throughout their tenures in the conference.^[121] + Baseball titles by university Team Season Regular Season Tournament Total Arizona 2025–present 0 0 0 Arizona State 2025–present 0 0 0 Baylor 1997–present 3 1 4 Iowa State 1997–2001 0 0 0 Kansas 1997–present 0 1 1 Kansas State 1997–present 1 0 1 Missouri 1997–2012 0 1 1 Nebraska 1997–2011 3 4 7 Oklahoma 1997–2024 1 3 4 Oklahoma State 1997–present 2 4 6 TCU 2013–present 3 4 7 Texas 1997–2024 10 5 15 Texas A&M 1997–2012 4 3 7 Texas Tech 1997–present 4 1 5 Utah 2025–present 0 0 0 West Virginia 2013–present 1 0 1 Baseball titles by season!Season!Regular season!Tournament 1997 Texas Tech Oklahoma 1998 Texas A&M Texas Tech 1999 Texas A&M Nebraska 2000 Baylor Nebraska 2001 Nebraska Nebraska 2002 Texas Texas 2003 Nebraska Texas 2004 Texas Oklahoma State 2005 Baylor^† Nebraska Nebraska^† 2006 Texas Kansas 2007 Texas Texas A&M 2008 Texas A&M Texas 2009 Texas Texas 2010 Texas Texas A&M 2011 Texas^† Texas A&M Texas A&M<sup>† 2012 Baylor University Missouri 2013 Kansas State Oklahoma 2014 Oklahoma State TCU 2015 TCU Texas 2016 Texas Tech TCU 2017 TCU^† Oklahoma State Texas Tech^† 2018 Texas Baylor 2019 Texas Tech Oklahoma State 2020 none none 2021 Texas^† TCU TCU^† 2022 TCU Oklahoma 2023 Texas^† TCU Oklahoma State^† West Virginia^† 2024 Oklahoma Oklahoma State NCAA tournament performance Totals through the end of the 2023 season. University NCAA Appearances CWS Appearances CWS Championships Championship Seasons Arizona 43 18 4 1976, 1980, 1986, 2012 Arizona State 41 22 5 1965, 1967, 1969, 1977, 1981 Baylor 21 3 0 - BYU 16 2 0 - Cincinnati 7 0 0 - Houston 22 2 0 - Iowa State 3 2 0 - Kansas 5 1 0 - Kansas State 5 0 0 - Oklahoma State 49 20 1 1959 TCU 19 6 0 - Texas Tech 18 4 0 - UCF 13 0 0 - Utah 5 1 0 - West Virginia 15 0 0 - Broadcasting and media rights The Big 12's media rights are controlled primarily by ESPN network (ESPN, ESPN2, ESPNU, ESPN+ and ABC) and Fox, which reached a 13-year agreement in 2012 valued at $2.6 billion in total. The Big 12's top football rights are split between ESPN and Fox, while the basketball inventory is held by ESPN and CBS Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.^[122] In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024-25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.^[123] 2025 extension deal On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.^[124] ESPN: Football games will primarily air in a primetime window on ESPN Rights to the football Big 12 Championship Game Rights to the Big 12 basketball championship Fox Sports: 26 football games per season: Will air a large slate of basketball games NFL Network: Will air conference wide Pro Day on NFL Network External links

Notes and References

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2. "Big Twelve Conference Inc". Exempt Organizations Select Check. Internal Revenue Service. Retrieved June 17, 2016.
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3. 'Everybody's looking for TV sets': The oral history of the formation of the Big 12 Conference. Sports Illustrated. June 30, 2017. August 12, 2016. When the Southwest Conference busted and the major four came to the Big Eight ....
   - News: Texas Giants Merge With Big 8. Associated Press. February 27, 1994. 1 July 2017. Texas and Texas Tech voted...to...join the Big Eight..
4. Web site: Historic summer of realignment kicks off July 1 as Texas, Oklahoma officially join SEC; ACC adds SMU . Salerno . Cameron . July 1, 2024 . . July 16, 2024 .
5. Web site: College Navigator.
6. As of June 30, 2023. Web site: U.S. and Canadian 2023 NCSE Participating Institutions Listed by Fiscal Year 2023 Endowment Market Value, Change in Market Value from FY22 to FY23, and FY23 Endowment Market Values Per Full-time Equivalent Student . February 15, 2024 . National Association of College and University Business Officers (NACUBO) . May 23, 2024 . XLSX . https://web.archive.org/web/20240523180252/https://edge.sitecorecloud.io/nacubo1-nacubo-prd-dc8b/media/Nacubo/Documents/EndowmentFiles/2023-NCSE-Endowment-Market-Values-FINAL.xlsx . May 23, 2024 . live .
7. As of December 31, 2023. Web site: Compliance Reports Required under the Single Audit Act Amendment of 1996 for the Year Ended December 31, 2023, and Independent Auditor's Reports . . Brigham Young University . May 1, 2024 . July 25, 2024 . PDF .
8. Web site: Big 12 Adds Affiliate Members for Gymnastics and Wrestling. Big 12 Conference. July 29, 2015. August 25, 2015.
9. Big 12 Wrestling Adds Affiliate Members. Big 12 Conference. July 5, 2017. July 5, 2017.
10. Web site: Fresno State Equestrian joins the Big 12 Conference. Fresno State Athletics. November 13, 2019. May 2, 2019.
11. Fresno State Athletics Announces Program Changes. Fresno State Bulldogs. October 16, 2020. October 17, 2020.
12. Mizzou wrestling returns home to Big 12. St. Louis Post-Dispatch. February 16, 2021. April 22, 2021.
13. Web site: Big 12 Conference. Big 12 Conference.
14. Web site: Texas sends critical letter to Big 12, showing intent to leave for SEC. Paul. Livengood. KVUE. July 26, 2021. July 26, 2021.
15. Web site: Texas, Oklahoma leaving Big 12 Conference as college football shake-up begins. Paul. Myerberg. USA Today. July 26, 2021. July 26, 2021.
16. Web site: Oklahoma Sooners, Texas Longhorns formally notify SEC of membership request for 2025. Heather. Dinich. ESPN. July 27, 2021. July 27, 2021.
17. Web site: Texas, OU officially request SEC membership for 2025 season. Ryan. Osborne. WFAA. July 27, 2021. July 27, 2021.
18. Dinich, Heather (July 29, 2021). "SEC unanimously votes to invite Texas, Oklahoma to join conference". ESPN.
19. Web site: Cobb. David. Dodd. Dennis. July 30, 2021. Texas, Oklahoma join SEC: Longhorns, Sooners accept invitations as Big 12 powers begin new wave of realignment. CBS Sports.
20. Big 12 Extends Membership Invitations. Big 12 Conference. September 10, 2021. September 10, 2021.
21. Web site: BYU to Join Big 12 Conference. BYU Cougars. September 10, 2021. September 20, 2021. live. https://web.archive.org/web/20210910141415/https://byucougars.com/story/athletics/1297568/byu-join-big-12-conference. 2021-09-10.
22. Web site: University of Houston Accepts Invitation to Join Big 12 Conference. University of Houston. September 9, 2021. September 20, 2021. live. https://web.archive.org/web/20210910144142/https://uhcougars.com/news/2021/9/9/general-university-of-houston-accepts-invitation-to-join-big-12-conference.aspx. 2021-09-10.
23. American Announces Agreements With UCF, Cincinnati and Houston on Departure. American Athletic Conference. June 10, 2022. June 10, 2022.
24. Big 12 Announces Agreement for Withdrawal of Oklahoma and Texas. Big 12 Conference. February 9, 2023. February 9, 2023.
25. Web site: Explore Census Data. U.S. Census.
26. Web site: Ubben. David. Big 12 extends rights deal, cementing future – Big 12 Blog – ESPN. 7 September 2012. Espn.go.com. 2014-03-29.
27. Web site: By signing away TV rights, Horns offer stability to Big 12. www.statesman.com. 2014-03-29. https://web.archive.org/web/20131226195112/http://www.statesman.com/news/sports/college/by-signing-away-tv-rights-horns-offer-stability--1/nRn93/. 2013-12-26. dead.
28. Web site: Updated: Big 12 TV deal made official | CollegeFootballTalk. Collegefootballtalk.nbcsports.com. 2014-03-29. 2013-12-26. https://web.archive.org/web/20131226212244/http://collegefootballtalk.nbcsports.com/2012/09/07/report-big-12-tv-announcement-coming-friday/. dead.
29. Web site: Chuck Carlton. Carlton: A year into Big 12 tenure, Bob Bowlsby has seen conference stabilize, but won't rest on his laurels | Dallas Morning News. Dallasnews.com. 2013-05-25. 2014-03-29.
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32. Web site: Longhorn Network Contract Between Texas and ESPN Revealed, Big 12 Future Not Bright. The Big Lead. 2011-08-08. 2014-03-29.
33. Web site: Moyle. Nick. July 15, 2019. Big 12 notes: Conference gets presence on ESPN+. September 13, 2020. HoustonChronicle.com.
34. Web site: ESPN+ and OU Announce Multi-Year 'SoonerVision on ESPN+' Agreement. May 5, 2022. University of Oklahoma.
35. Web site: May 5, 2022. Oklahoma's PPV football game is going away. May 5, 2022. Awful Announcing.
36. Web site: Big 12 Conference. March 22, 2023. learfield.com. 26 June 2021. en.
37. Web site: Big 12 Taps Endeavor for TV Talks and Commercial Media Growth. March 22, 2023. sportico.com. 29 September 2022. en.
38. Web site: Big 12 Conference Forms Business Advisory Board Entrepreneurial Icons and Industry Leaders. March 22, 2023. big12sports.com. 14 November 2022. en.
39. Web site: Big 12 brings on Translation to help build more contemporary brand. March 22, 2023. sportsbusinessjournal.com. 17 October 2022. en.
40. Web site: Big 12 brings 11 sponsors to title game at AT&T Stadium in Arlington. March 22, 2023. sportsbusinessjournal.com. 2 December 2022. en.
41. Web site: Big 12 Announces Conference-Wide Pro Day Before 2024 NFL Draft. March 22, 2023. si.com. 15 March 2023. en.
42. Web site: Participating Coaches and Partners Announced for Big 12 Conference's Rucker Park Program, "Big 12 Hoops in the Park". July 12, 2023. big12sports.com. 22 June 2023. en.
43. Web site: The Big 12 Is Officially Expanding To Mexico. July 12, 2023. frontofficesports.com. 8 June 2023. en.
44. Web site: Championship Sites Selected. Big 12 Conference. Barnhouse, Wendell. June 4, 2010. 2010-06-06.
45. 2011-06-03. Spring Meetings: Friday Media Update. 2013-01-02. Kansas City, Missouri. This is the place when we always announce the revenue distribution for the year, and we will be distributing 145 million [dollars] to our member institutions at the conclusion of this year..
46. Web site: Big 12 Announces Record Revenue At Spring Meetings. 2013-05-31. 2013-06-01. Big 12 Conference. Barnhouse, Wendell.
47. Web site: Big 12 Announces Record Revenue Distribution. 2014-05-30. 2014-06-05. Big 12 Conference. Barnhouse, Wendell.
48. Web site: Big 12 distributes $252 million in annual revenue. FOX Sports. 2015-05-29. 2015-05-29. Ubben, David.
49. Web site: Big 12 to Conduct Football Championship; Revenue Figures Announced. 3 June 2016.
50. Web site: Big 12 strong financially as teams split $348M in revenue. FOX Sports. 2017-06-04. June 2, 2017.
51. Web site: Here's how much money each Big 12 school will receive after conference brings in record $364 million. June 2018.
52. Web site: Big 12 revenues likely to pass $40M per school. 31 May 2019.
53. Web site: Big 12 revenue lower again in pandemic at $34.5M per school. Associated Press. 25 May 2021.
54. Web site: Big 12 Spring Meetings Summary. 3 June 2022.
55. Web site: Big 12 Distributing $470 Million Of Revenue To Current Schools. 31 May 2023.
56. Web site: How the Big 12 teams rank in revenue-sharing funds. ESPN. Griffin, Tim. May 26, 2009. 2010-06-06. https://web.archive.org/web/20100516030428/http://espn.go.com/blog/big12/post/_/id/2094/how-the-big-12-teams-rank-in-revenue-sharing-funds. May 16, 2010. live.
57. Web site: Sharing A Bright Future. Big 12 Conference. June 3, 2011. 2011-06-07.
58. Web site: Big 12 problems trace to league's roots. The Kansas City Star. Kerkhoff, Blair. June 5, 2010. 2010-06-06. https://web.archive.org/web/20100608123730/http://www.dallasnews.com/sharedcontent/dws/spt/colleges/topstories/stories/060610dnspobig12sider2.112db5e.html. June 8, 2010. live.
59. Web site: How the Big 12 teams rank in revenue-sharing funds. ESPN.com. Griffin, Tim. 2009-05-26. 2013-06-01.
60. Web site: TV is Big 12's shot at curbing grazing. https://web.archive.org/web/20100608004103/http://www.columbiatribune.com/news/2010/jun/03/tv-is-big-12s-shot-at-curbing-grazing/. dead. June 8, 2010. Columbia Daily Tribune. Matter, Dave. June 3, 2010. 2010-06-06.
61. Web site: Big 12 and Fox Sports Media Group Announce Landmark Agreement. 2011-04-13. Big 12 Conference.
62. News: Big 12, Fox Sports reach $1.1 billion TV agreement. Houston Chronicle. Barron, David. 2011-04-13.
63. Web site: Big 12 Announces New Media Rights Deal With ESPN & FOX Sports Media Group. Big 12 Conference. 2012-09-07.
64. Web site: Big 12 strikes new media deal. ESPN. McMurphy, Brett. 2012-09-07.
65. News: Forbes: Big Ten tops revenue list but Big 12 richest league per school. Kerkhoff, Blair. Kansas City Star. 2013-01-16. 2013-01-17.
66. Big 12 Business Meetings – Commissioner Bowlsby 2. Big 12 Digital Network. 2015-05-29. 2015-05-29. [...] and then it ultimately peaks out at about 44 million dollars per school in the late stages of our television agreement..
67. Web site: 'It's a good deal for Big 12 schools': Conference signs new TV agreement, gains stability. Kirk Bohls. Austin American-Statesman. October 30, 2022.
68. Web site: Equity in Athletics Data Analysis. U.S. Department of Education.
69. Web site: The Big 12 Conference Inc; Full text of "Full Filing" for fiscal year ending June 2023. ProPublica. May 9, 2013 .
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