Biba Apparels Explained

Biba Fashion Ltd.
Founder:Meena Bindra
Location City:New Delhi
Location Country:India
Industry:Fashion
Revenue: (FY2020)
Operating Income: (FY2020)[1]

Biba Apparels is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 in New Delhi.[2] [3] [4] It has more than 150 brand outlets and 225 multi-brand outlets.[4] Biba recorded sales of INR 600 crore in 2014-15.[4]

History

In 1982, Meena Bindra started a small-time clothes designing business from her home with a loan of 8000.[5] The brand Biba was established in 1988 and initially operated as a wholesaler of Biba brand clothes to retail companies.[6]

Biba opened its first standalone store in 2004, at Inorbit in Mumbai.[7] Kishore Biyani’s Future Group acquired a 6.5% stake in Biba in 2007. Future group divested from Biba Apparels in 2013.[8] In 2014, Biba Apparels acquired a minority stake in the designer label Anju Modi.[9]

Bollywood fashion

In 2002, BIBA tied up with Mukta Arts to replicate designer costumes from four of its movies Taal, Yaadein, Pardes and Badhai Ho Badhai, thus tapping the Merchandising movie memorabilia of the Indian market.[10]

It made its first stint in Bollywood merchandising with its integration in Na tum Jaano Na Hum, followed by many others including blockbuster movies such as Devdas, Hulchal and Baghban.[11] [12]

Collaboration

In October 2012, BIBA joined hands with designer Manish Arora by taking up a 51% stake in the brand Indian by Manish Arora. This fashion apparel brand launched in 2009 and offers apparels such as salwar kameez, sarees, lehengas, kurtis, tunics, and T-shirts.[13]

With its design collaboration with Rohit Bal, a niche collection, BIBA by Rohit Bal, was launched in 2013 to be retailed at select BIBA stores. The collection’s main focus was embroidery, gold and silver cutwork, and elegant Mughal block print patterns.

Notes and References

  1. News: BIBA APPARELS PRIVATE LIMITED STANDALONE FINANCIAL STATEMENTS . 19 December 2022 . Biba.
  2. News: BIBA: Celebrating everyday occasions. Jan 2015 . Afaqs! . 2015-03-25 .
  3. News: Biba Apparels to ramp up store expansion. LiveMint.
  4. News: Biba Apparels: Redefining Ethnic Wear For Women. Forbes India.
  5. News: Founder Of BIBA Meena Bindra Success Story, Life Journey Woman Who Turn Her Passion Into Multi Million Business . Nov 2017 . 2017-06-05 . 15 April 2019 . https://web.archive.org/web/20190415175903/https://blog.evergalax.com/business/entrepreneur/biba-meena-bindra-success-story/ . dead .
  6. News: The Story of BIBA . 19 December 2022 . The Hindu . 12 November 2015 . en-IN.
  7. News: Biba's 100th outlet opens in Udaipur . June 2012 . 2015-09-30 . https://web.archive.org/web/20150924010600/http://www.fashionunited.in/news/apparel/bibas-100th-outlet-opens-in-udaipur-301120124621 . 24 September 2015 . dead .
  8. News: Future Lifestyle Fashions exits apparel firm Biba . Oct 2013 . 2015-03-10 . 2 April 2015 . https://web.archive.org/web/20150402165344/http://www.vccircle.com/news/consumer/2013/10/01/future-lifestyle-fashions-lists-exits-apparel-firm-biba . dead .
  9. News: Biba Apparels Picks Up Stake In Anjuman Brand . Oct 2014 . 2015-03-10 . https://web.archive.org/web/20150402131437/http://www.dealcurry.com/20141017-Biba-Apparels-Picks-Up-Stake-In-Anjuman-Brand.htm . 2 April 2015 . dead .
  10. News: Biba Apparels, Mukta tie up for movie merchandising. 19 July 2002 . 2015-08-10 .
  11. News: Movie merchandising- Hit or miss?. 19 July 2002. 10 August 2015. https://web.archive.org/web/20171108210034/http://www.afaqsreporter.com/perl/tbr/story.html?id=87. 8 November 2017. dead.
  12. News: Biba's Journey Through Time. 2015-08-10 .
  13. News: Manish Arora, BIBA form JV to retail designer label . Oct 2012 . . 2015-09-02 .

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