BharatMatrimony explained

Founder:Murugavel Janakiraman
Area Served:Worldwide

BharatMatrimony is an online matrimonial service[1] and a part of Matrimony.com.[2] It was founded in 2000 by Murugavel Janakiraman, who later met his wife through his own matrimonial site.[3] The company has 130 offices in India,[4] with offices in Dubai, Sri Lanka, United States and Malaysia to cater to customers beyond India.[5]

History

Murugavel Janakiraman started the BharatMatrimony website in 2000[6] while working as a software consultant for Lucent Technologies in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his web traffic.[7] He returned to India in 2004.[8]

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.[9] The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.[10]

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site.[11] [12]

Anand Bhushan was hired by BharatMatrimony on a retainer basis.[13]

Assisted Matrimony is a personalized matchmaking service offered for busy professionals.[14]

In 2006, the website earned into the Limca Book of World Records for having facilitated the highest number of documented marriages online in India,[15] a number that has since reached one million marriages.[16]

In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities.[17] The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages.[18] Another portal was aimed at defence personnel.[19]

In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimonial service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.[20]

In 2022, BharatMatrimony reported significant user engagement, with 280 million member logins from India and abroad.[21] The service recorded 432,520 members finding life partners through its platform.[22] User interactions averaged 13,000 per minute, with the most activity among the 25-29 age demographic, particularly on Sundays.[23]

Assisted Matrimony

Assisted Matrimony is a personalized matchmaking service, from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match.[24] There is no database that users can search. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families. BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege.[25] This was then renamed Privilege Matrimony in 2009.[26] [27]

Awards

See also

Notes and References

  1. News: Business Standard . Booming biz of online marriages . Business Standard India . 22 December 2011 . Business Standard Online . 9 January 2012 . 31 January 2012 . https://web.archive.org/web/20120131011903/http://www.business-standard.com/india/news/booming-bizonline-marriages-/459346/ . live .
  2. News: Consim Info is now Matrimony.com. 11 June 2013. Business Standard. 11 June 2013. 5 January 2015. https://web.archive.org/web/20150105122522/http://www.business-standard.com/article/companies/consim-info-is-now-matrimony-com-113061001063_1.html. live.
  3. Web site: On Matrimony.com, India's Arranged Marriages. https://web.archive.org/web/20130406045549/http://www.businessweek.com/articles/2013-04-04/on-matrimony-dot-com-indias-arranged-marriages-hit-the-web. dead. April 6, 2013. Business Week. 4 April 2013.
  4. Web site: Boy meets girl, online. The Week. May 16, 2014. https://web.archive.org/web/20140517120116/http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/ep/theWeekContent.do?contentId=10641049&programId=1073755753&tabId=5&BV_ID=%40%40%40&categoryId=-168921%2F. May 17, 2014. dead.
  5. Web site: Venkat. Archana. BharatMatrimony going global. Business Line. May 16, 2014. May 17, 2014. https://web.archive.org/web/20140517120028/http://www.thehindubusinessline.in/2007/02/17/stories/2007021701581000.htm. live.
  6. News: Reddy. T. Krithika. Match Point. The Hindu. 12 January 2012. May 16, 2014. 17 May 2014. https://web.archive.org/web/20140517122111/http://www.thehindu.com/life-and-style/money-and-careers/match-point/article2795884.ece. live.
  7. News: India's BharatMatrimony ushers in new era of arranged marriages. 4 May 2011. BBC News. May 16, 2014. 3 October 2013. https://web.archive.org/web/20131003200505/http://www.bbc.co.uk/news/business-13144028. live.
  8. Web site: PR Log. 27 January 2012. https://web.archive.org/web/20120125214601/http://www.watblog.com/2012/01/21/and-the-winners-of-wat-awards-2012-are%E2%80%A6%E2%80%A6congratulations-to-all/. 25 January 2012. dead.
  9. Web site: Doorstep. 24 July 2008. 20 March 2015. https://web.archive.org/web/20150320173032/http://www.swaroopch.com/2008/07/24/protoin4/. live.
  10. Web site: SoulMate Search. 2014-10-07. https://web.archive.org/web/20141007205347/http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/. live.
  11. Web site: BharatMatrimony expands suite of mobile services & apps. exchange4media News Service. 9 January 2012. dead. https://web.archive.org/web/20130113222912/http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103. 13 January 2013.
  12. Web site: BharatMatrimony expands suite of mobile services and apps. India Infoline News Service. 9 January 2012. 17 May 2014. https://web.archive.org/web/20140517122433/http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518. live.
  13. Web site: In Conversation: Anand Bhushan, General Counsel (APAC), Cognizant Technology Solutions. Bar and Bench. https://archive.today/20140514051312/http://barandbench.com/content/212/conversation-anand-bhushan-general-counsel-apac-cognizant-technology-solutions%23.U3L2z_mSyLF. 2014-05-14. dead.
  14. Web site: Beyond the norm: Matrimony sites that focus on small groups reap big benefits. NDTV. 2014-03-30. https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579. live.
  15. Web site: World Record . Limca Book of World Record . 2 November 2006.
  16. Web site: Kumar. Meenakshi. The Way I Work Murugavel J., BharatMatrimony.com. May 16, 2014. https://web.archive.org/web/20130820082822/http://www.growthinstitute.in/emagazine/jul12/last-story.html. August 20, 2013. dead.
  17. Web site: BharatMatrimony launches 250 community-based portals. Business Line. May 16, 2014. January 3, 2013. https://web.archive.org/web/20130103035339/http://www.thehindubusinessline.in/bline/2009/09/11/stories/2009091152091900.htm. live.
  18. Web site: Kaur. Gagandeep. Marriages are now a mega market. Times of India. May 16, 2014. January 3, 2017. https://web.archive.org/web/20170103235712/http://timesofindia.indiatimes.com/city/hyderabad/Marriages-are-now-a-mega-market/articleshow/11007826.cms?referral=PM. live.
  19. Web site: Matrimonial website for defence personnel. NDTV. May 16, 2014. May 17, 2014. https://web.archive.org/web/20140517124233/http://www.ndtv.com/article/india/matrimonial-website-for-defence-personnel-49099. live.
  20. News: Bharatmatrimony to tie-up with telecom ops. Business Standard India. June 2007. Business Standard. May 16, 2014. Umarji. Vinay. May 17, 2014. https://web.archive.org/web/20140517115706/http://www.business-standard.com/article/technology/bharatmatrimony-to-tie-up-with-telecom-ops-107060101072_1.html. live.
  21. Web site: The News Desk . Bharat Matrimony clocks in 280mn logins in 2022; Indians had 13000+ interactions every minute . MediaBrief . 23 January 2023.
  22. Web site: BrandWagon Online . Bharat Matrimony releases ‘online matrimony trends report’ for 2022 . Financial Express . en . 23 January 2023.
  23. Web site: Bharat Matrimony “Online Matrimony Trends Report 2022” . matrimony.com.
  24. Web site: NDTV . Matrimony sites that focus on small groups reap big benefits . NDTV . 27 March 2014 . 30 March 2014 . https://web.archive.org/web/20140330230244/http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579 . live .
  25. Web site: oneindia . BharatMatrimony launches new personalised service . oneindia . 18 October 2008 . 30 July 2014 . https://web.archive.org/web/20140730024307/http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html . live .
  26. Web site: afaqs . Privilege Matrimony: The invisible matchmaker . afaqs . 26 July 2010 . https://web.archive.org/web/20140726040739/http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker . 26 July 2014 . dead .
  27. Web site: indiadigitalreview . Consim Info launches assisted matchmaking service PrivilegeMatrimony.com . indiadigitalreview . 26 February 2010 . https://web.archive.org/web/20140728163128/http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom . 28 July 2014 . dead .
  28. News: Consim wins Red Herring Global 100 Award. Business Standard India. 28 January 2010. Business Standard. May 16, 2014. 5 January 2015. https://web.archive.org/web/20150105122506/http://www.business-standard.com/article/press-releases/consim-wins-red-herring-global-100-award-110012800077_1.html. live.
  29. Web site: Technology Fast 50. Deloitte. May 16, 2014. November 26, 2013. https://web.archive.org/web/20131126092802/http://radiantinfo.com/pdf/Winners_Report_Fast_50_India_2008.pdf. live.
  30. Web site: BharatMatriomy ranked best Indian portal for 2007. The Economic Times. May 16, 2014. 2014-05-17. https://web.archive.org/web/20140517122124/http://articles.economictimes.indiatimes.com/2007-05-08/news/27678997_1_portal-bharatmatrimony-online. live.

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