Beulah London Explained

Beulah London
Founder:Natasha Isaacs & Lavinia Brennan
Industry:Fashion
Foundation:2010
Defunct:2020
Location City:London
Location Country:United Kingdom

Beulah London is a British fashion brand founded by Natasha Isaacs and Lavinia Brennan.

History

Beulah London is a socially conscious luxury fashion brand founded in 2010 by Natasha Isaacs and Lavinia Brennan after they returned from a volunteer trip in India where they had witnessed the realities of modern slavery and human trafficking.[1] The brand specializes in clothing and accessories that are both stylish and socially responsible.[2] The brand is known for its use of luxurious fabrics and a focus on ethical and sustainable production methods, with a commitment to empowering women affected by human trafficking[3] and poverty, providing them with employment and training opportunities. Beulah London clothing is made with sustainable and organic materials, and the brand has also committed to reducing its carbon footprint and promoting environmentally friendly practices in its production process.[4]

Initial funding for the company came from family and personal investments. In late 2011, the company announced that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in its online outlet.[5]

Customers included Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and Catherine, Princess of Wales.[6]

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The company declared itself insolvent in April 2020 in spite of owing large sums to many small local businesses. Despite Beulah's claims to be an "ethical" company, they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers.[7] [8]

References

  1. Web site: Vanderhoof . Erin . 2023-08-17 . How Beulah London Captured Royal Hearts—And Made a Post-Pandemic Comeback . 2024-07-26 . Vanity Fair . en-US.
  2. Web site: Made in Britain: Beulah London - Telegraph . 25 January 2023 . fashion.telegraph.co.uk.
  3. Web site: Kate Middleton's olive green dress has a powerful message behind it . 25 January 2023 . TODAY.com . 23 January 2019 . en.
  4. Web site: Assoune . Alex . 2 September 2020 . Beulah London Is Now Back After The Worst Happened . 25 January 2023 . Panaprium . en.
  5. Oscar Pinto-Hervia Invests In Beulah London . https://archive.today/20130421035605/http://www.releasewire.co.uk/release/hervia-bazaar/oscar-pinto-hervia-invests-in-beulah-london/ . dead . 21 April 2013. 14 September 2011. Beulah London .
  6. News: Ethics girls are no ordinary rich kids . Priscilla . Pollara . . 20 June 2011. dead . https://web.archive.org/web/20111214012009/http://www.thisislondon.co.uk/standard/article-23962246-ethics-girls-are-no-ordinary-rich-kids.do . 14 December 2011.
  7. News: When the Kate effect isn't enough: What went wrong at society-favourite Beulah?. The Telegraph. 11 August 2020. Abraham. Tamara.
  8. News: Row erupts over collapse of 'ethical' fashion brand Beulah. Watts. Robert.