Betty Crocker Star Matinee Explained

Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker.[1] The program was aired from November 3, 1951, through April 26, 1952,[2] on the American Broadcasting Company.[3]

Adelaide Hawley portrayed the iconic Crocker in the series.[4] Notable guest stars included Uta Hagen,[5] Dane Clark[6] Constance Bennett,[7] Zachary Scott,[8] Miriam Hopkins,[9] Albert Dekker,[10] Roland Young,[11] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.

The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality". Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy.[12]

Plays from which excerpts were performed include The Late Christopher Bean, featuring Thomas Mitchell,[3] Eastward in Eden with Constance Bennett,[7] [13] and Mary Rose, starring Teresa Wright.[14]

External links

Notes and References

  1. Book: Terrace. Vincent. Encyclopedia of Television Shows, 1925 through 2010. 2011. McFarland & Company, Inc., Publishers. Jefferson, N.C.. 978-0-7864-6477-7. 94. 2nd.
  2. Book: McNeil. Alex. Total Television: the Comprehensive Guide to Programming from 1948 to the Present . 1996. Penguin Books USA, Inc.. New York, New York. 0-14-02-4916-8. 89. 4th.
  3. Plotnik . Gene . November 17, 1951 . 12 . Betty Crocker Star Matinee . Billboard . September 13, 2024 .
  4. Book: Marks . Susan . Finding Betty Crocker: The Secret Life of America's First Lady of Food . 2010 . Simon and Schuster . 9781439104019 . 219 . 27 March 2019 . en.
  5. News: ON TELEVISION. January 5, 1952. New York Times. 17. (7)—Betty Crocker Star Matinee: David Niven, Uta Hagen, Guests.. .
  6. News: ON TELEVISION. December 22, 1951. New York Times. 20. (7)—Betty Crocker Star Matinee: Dane Clark, Guest.. .
  7. Book: Kellow . Brian . The Bennetts: An Acting Family . November 26, 2004 . University Press of Kentucky . 978-0-8131-3818-3 . November 2, 2024 . en.
  8. News: ON TELEVISION. December 15, 1951. New York Times. 24. (7)—Betty Crocker Star Matinee: Zachary Scott, Niva Patterson, Guests.. .
  9. News: ON TELEVISION. December 29, 1951. New York Times. 16. (7)—Betty Crocker Star Matinee: Miriam Hopkins, Maria Rubenstein, Guests.. .
  10. News: ON TELEVISION. November 10, 1951. New York Times. 14. (7)—Betty Crocker Star Matinee: June Lockhart, Albert Dekker, Guests.. .
  11. News: ON TELEVISION. November 24, 1951. New York Times. 23. (7)—Betty Crocker Star Matinee: Roland Young, Claire McCardell, Guests.. .
  12. March 8, 1952 . 6 . Report Bayuk Will Buy 'Ellery Queen' on ABC . Billboard . November 2, 2024 .
  13. Boardman, Gerald (1996). American Theatre: A Chronicle of Comedy and Drama, 1930-1969. New York: Oxford University Press. p. 270. .
  14. https://www.newspapers.com/image/97509208/?clipping_id=158342301 "Saturday Television Highlights"

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