Betika Explained

Betika is an online gaming firm based in Nairobi, Kenya with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi. Betika has a number of products including Sportsbook Betting, Casino, Virtual Games, Crash Games and E-Sports Betting.

BETIKA
Type:Private
Industry:Lotteries and Gaming
Area Served:Global
Products:Sports Betting, Casino, Virtuals, E-Sports Betting,
Services:Sports Betting
Equity:Shop and Deliver Limited
Num Employees:500
Parent:SHOP & DELIVER LIMITED
Website:https://www.betika.com/en-ke/
Foundation:2016
Location City:Nairobi
Location Country:Kenya

History

Betika was founded in April 2016 and initially offered sportsbook betting only through SMS. USSD betting followed shortly after, and online betting was introduced in August 2016.[1] its headquarters are found in Nairobi.

In November 2018, Betika unveiled Brazilian football legend Ronaldinho Gaucho as their Brand Ambassador. Ronaldinho visited Kenya, attending charity events and exhibition football matches in a campaign called "Bet on yourself".[2] [3]

In 2019 Betika became Kenya's market leader in the gaming industry. In the same year, Betika launched Betika Na Community, an initiative used to run all its CSR programs. Through this initiative, the company has invested in various sports, such as football, cricket, athletics, motorsports, taekwondo, and mountain climbing, at both national and grassroots levels. Betika has provided equipment, renovated pitches, and sponsored teams, sportspersons, and events. The company has sponsored Kenya Premier League sides AFC Leopards, Police FC, and Sofapaka FC.[4] [5] [6] [7] [8] [9] [10]

In 2023, Betika became the first Kenyan betting firm to have its app on the Play Store.[11] [12]

Sports involvement

Betika was the title sponsor of the National Super League, Kenya's second division league, for three years between 2018 and 2021. The company has also sponsored the Rugby 7s, WRC teams, and the first-ever Kenyan Rallycross.[13]

In 2020, Betika expanded its operations into other African countries, now operating in nine countries, including Kenya, Ethiopia, DRC, Ghana, Malawi, Mozambique, Nigeria, Tanzania, and Zambia.[14]

In 2021, Betika sponsored 62-year-old James Kagambi to climb Mount Everest, making him the first-ever native Kenyan to summit the world's highest mountain.[15] [16]

In 2022, Betika launched the biggest jackpot in Kenya, standing at Ksh 200 million, playable with a stake of Ksh 49. The jackpot has since produced two winners, Eli Kipruto and Moses Kiprono.[17] [18] [19]

Ownership

Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders.

Notes and References

  1. Web site: 2021-01-18 . AFRICA : Online betting explosion leaves Africa's casinos for dust - 18/01/2021 . 2023-04-27 . Africa Intelligence . en.
  2. Web site: 2018-11-10 . Ronaldinho lands in city to teach youngsters football wizardry . 2023-04-27 . Nairobi News . en-US.
  3. Web site: Fresh crisis for debt-ridden Betika ambassador Ronaldinho as police raid home, seize 3 luxury cars . 2023-04-27 . cdn.scoopernews.com . en.
  4. Web site: Munyua . Suleiman . 2021-06-04 . Betika bets on budding rally talent ahead of WRC Safari Rally . 2023-04-27 . Capital Sports . en-US.
  5. Web site: Betika Holds Groundbreaking Ceremony to Rehabilitate Kayole Field - Kenyans.co.ke . 2023-04-27 . www.kenyans.co.ke . EN.
  6. Web site: AFC Leopards land Ksh. 65M-a-year sponsorship deal from betting firm Betika Goal.com Kenya . 2023-04-27 . www.goal.com . en-KE.
  7. Web site: Betika extend deal to sponsor KPL side Sofapaka by two years Goal.com Kenya . 2023-04-27 . www.goal.com . en-KE.
  8. Web site: October 24, 2022 . Chepkirui Bags Betika Kericho County Cross Country Race . 27 April 2023 . kenyanews.
  9. Web site: 2019-12-17 . KK Combined, Starlets crowned Kisii Betika na Community winners . 2023-04-27 . www.pd.co.ke . en-GB.
  10. Web site: 2019-10-18 . Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities . 2023-04-27 . Nairobi News . en-US.
  11. Web site: Majani . Mr . 2023-06-22 . Betika: Kenya's Biggest Sports Betting App launches on Google Play Store . 2023-07-10 . Ghafla! Sponsored Content . en-US.
  12. Web site: 2023-06-23 . Kenya's First-Ever Betting App on Google Play Store as Betika Gets Approved - Kenyans.co.ke . 2023-07-10 . www.kenyans.co.ke . EN.
  13. Web site: REVEALED: Betting firm Betika to sponsor NSL Sh45m Goal.com English Saudi Arabia . 2023-04-27 . www.goal.com . en-SA.
  14. Web site: African Operators BetLion and Betika Sign Deal With Nektan . 2023-09-07 . Latest Casino Bonuses . en.
  15. Web site: 2022-02-19 . Betika back retired teacher Kagambi's mission to scale imposing Mt Everest . 2023-04-27 . Nation . en.
  16. Web site: Blog . Kossy Derrick . SUMMIT: 62-year-old retired Kenyan teacher James Kagambi finally speaks as he becomes the first Kenyan to reach the peak of Mt. Everest . 2023-04-27 . en-us.
  17. Web site: Rono . Hebrews . 2023-02-15 . Kericho farmer Moses Kiprono wins KSh 200m Betika mega jackpot . 2023-04-27 . Tuko.co.ke - Kenya news. . en.
  18. Web site: 2023-02-15 . Hustler Kiprono strikes Sh200m Betika jackpot . 2023-04-27 . Nation . en.
  19. Web site: Otuke . Dismas . Kericho farmer Moses Kiprono wins KSH 200 Million Betika Mega Jackpot . 2023-04-27 . Kbc . en.

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