Bertram Forer Explained

Birth Name:Bertram Robin Forer
Birth Date:24 October 1914
Birth Place:Springfield, Massachusetts
Alma Mater:University of Massachusetts Amherst
University of California, Los Angeles (MA, PhD)
Death Place:Ventura, California
Relatives:June Foray (sister)
Known For:Barnum effect

Bertram R. Forer (24 October 1914 – 6 April 2000) was an American psychologist best known for describing the Forer effect, sometimes referred to as subjective validation.[1]

Early life

Born in Springfield, Massachusetts, Forer graduated from University of Massachusetts Amherst in 1936. He received his M.A. and Ph.D. in clinical psychology from University of California, Los Angeles.

Career

Forer served as a psychologist and administrator in a military hospital in France during World War II. Upon return he worked in a Veterans Administration mental clinic in Los Angeles; and in private practice in Malibu, California.

In his classic 1948 experiment, Forer administered a personality test to his students. Rather than scoring the tests and giving individual assessments, he gave all the students exactly the same analysis copied from a newspaper astrology column. The students were then asked to evaluate the description on a scale of zero through five, with five being the most accurate. The average evaluation was 4.26.[2] [3]

The experiment has been repeated hundreds of times since 1948, and the average remains about 4.2.[4]

The "Forer effect", sometimes known as the Barnum effect, shows that people tend to accept generalised descriptions of their personalities without realising that the same evaluation could apply to nearly anyone else, because people want the results to be true. This experiment is frequently cited in criticisms of other personality tests like the Myers-Briggs Type Indicator.

Family

Bertram Forer was married to Lucille Kremith Forer, best known as the main author of the book "The Birth Order Factor".[5] [6] They have two sons. Bertram's sister is voice artist June Foray.

Notes and References

  1. http://www.umass.edu/umassmag/archives/2001/winter2001/inmemoriam.html Death notice
  2. http://apsychoserver.psych.arizona.edu/JJBAReprints/PSYC621/Forer_The%20fallacy%20of%20personal%20validation_1949.pdf Forer BR (1949). The fallacy of personal validation: A classroom demonstration of gullibility Journal of Abnormal and Social Psychology. 44, 118-123
  3. Forer BR (1968). Personal validation and the person. Psychol Rep. 1968 Dec;23(3):1214.
  4. Forer BR, Farberow NL, Meter MM, Tolman RS (1952). Consistency and agreement in the judgment of Rorschach signs. J Proj Tech. 1952 Sep;16(3):346-51.
  5. Web site: Forer. Lucille K.. The Birth Order Factor: How Your Personality is Influenced by Your Place in the Family. www.goodreads.com. Good reads. 10 May 2017.
  6. Book: Forer. Lucille K. Still. Henry. The Birth Order Factor: How Your Personality Is Influenced By Your Place In The Family. 1 June 1977. Pocket Books. 0671808710.