| Bert Marcelo | |
| Birth Name: | Norberto Joya Marcelo |
| Birth Date: | 1936 6, mf=yes |
| Birth Place: | Baliuag, Bulacan, Commonwealth of the Philippines |
| Death Place: | Quezon City, Philippines |
| Spouse: | Alicia Castro |
| Children: | 4 |
| Othername: | Tawa |
| Alma Mater: | Far Eastern University (BA) |
| Occupation: | Actor, comedian, TV personality |
| Yearsactive: | 1967–1995 |
Norberto "Bert" Joya Marcelo Sr. (June 6, 1936 – December 16, 1995) was a Filipino actor, comedian, and television personality. His trademark high-pitched infectious laughter earned him the popular moniker "Tawa", the Tagalog word for laughter.
Born in Baliuag, Bulacan, Marcelo's persona as the Filipino everyman, enhanced by his eloquency in the Tagalog language and his easy-going friendly nature, made him ideal as the most recognized endorser of the popular San Miguel Beer. Apart from his classic commercials for San Miguel Beer such as Isang Platitong Mani (A Saucerful of Peanuts), Marcelo was also best known as the co-host with Pilita Corrales in Ang Bagong Kampeon (The New Champion), a long-running television talent show which discovered Regine Velasquez among other talents. He was also an occasional actor in films, as well in television sitcoms such as Baltic and Company in 1974. Aside from his work on television, he also had a stint on radio, as he became one of the announcers who worked with the now defunct DWWW 630 (owned by Radio Philippines Network) in the '80s.
He was married to Alicia Trinidad Castro; they had four sons.
Marcelo passed away at the peak of his career when he suffered a fatal stroke on December 16, 1995.He was laid to rest at Municipal Cemetery in Baliuag, Bulacan, beside Jose C. Marcelo (February 2, 1902-August 16, 1970), Aljandra Joya Marcelo (May 18, 1896-March 27, 1992), Genoveva Joya Marcelo, Susana Joya Marcelo, Benita Marcelo, and Girlie V. Marcelo.
He was portrayed by comedian Jose Manalo on an episode in “Magpakailanman” in 2003.[1]