Bensimon Byrne Explained

Bensimon Byrne
Type:Public limited company
Area Served:Canada
Owners:Jack Bensimon, Colleen Peddie, David Rosenberg, Amin Todai and Joseph Bonnici[1] [2]
Num Employees:225
Parent:Tadiem
Subsid:Narrative, OneMethod
Foundation:1992
Location:Toronto, Ontario, Canada

Bensimon Byrne is a Canada's largest independent advertising agency, based in Toronto, Canada.[3] [4] [5] [6]

History

The company was founded in 1994 by Jack Bensimon and Peter Byrne with Eaton’s department store as its first client.[1] The firm later acquired the Toronto digital agency OneMethod in 2012.[7] [1] From 2000-2005, the company reinstated the I Am Canadian slogan for beer brewer company Molson Canadian, a slogan which had been discontinued the year before by agency MacLaren McCann.[8]

Bensimon Byrne Chief Creative Office David Rosenberg oversaw Justin Trudeau's successful 2015 Canadian federal election campaign.[9] [10] [11] [12] Prior to this, the company had worked on other successful Canadian Liberal Party campaigns, such as those for Kathleen Wynne, Paul Martin, and Dalton McGuinty.[10] [13] [12]

, the company had 225 staff members. In 2017, the company (including its subsidiaries Narrative and OneMethod) moved its office into the Canadian Broadcasting Centre in Toronto, Canada.[14] [15] The firm is currently attempting an expansion into the US market.[16]

Political attack ads

The firm is noted for its production of attack ads for federal and provincial Liberal Party campaigns, such as ads during the 2004 Canadian federal election campaign warning that Stephen Harper would have sent troops to Iraq, weakened gun laws, and not protected a woman's right to choose,[17] ads during Paul Martin's 2006 campaign warning that the Conservatives would put "soldiers with guns" on the streets[18] [19] and ads during the 2018 Ontario general election targeting "the real Doug Ford.".[20] Justin Trudeau's team rejected the firm's advice to use attack ads during the 2015 Canadian federal election.[21] [22]

Notable clients

Notes and References

  1. News: February 28 . Matthew Chung . Bensimon Byrne celebrates 20 years with new wins . 23 March 2023 . strategy . 28 February 2014.
  2. News: June 26 . Chris Powell . Bensimon Byrne adds to ownership group .
  3. Web site: Inside a trio of super-swanky agencies (complete with a basketball court) at the CBC broadcast centre . Toronto Life . 9 August 2017 . 5 January 2023.
  4. Web site: Bensimon Byrne, OneMethod and Narrative . Archello . 5 January 2023.
  5. News: Krashinsky . Susan . Young, hip and reshaping the future of advertising . 23 March 2023 . The Globe and Mail . 29 August 2013 . en-CA.
  6. News: July 14 . Brenda Bouw . Bensimon Byrne hires to match business growth . 23 March 2023.
  7. News: Bensimon Byrne picks up OneMethod . 23 March 2023 . Financial Post . en-CA.
  8. News: Molson: I am Canadian once more, and proud of it . The Globe and Mail . 17 March 2000 . Heinzl . John .
  9. News: Krashinsky . Susan . The ad agency behind Trudeau's winning campaign . 23 March 2023 . The Globe and Mail . 22 October 2015 . en-CA.
  10. Web site: Justin Trudeau's Winning Campaign . Marketing Mag . 5 January 2023.
  11. Web site: Toronto-based Bensimon Byrne doing Liberal campaign ads, has done federal and Ontario ads . Hill Times . 5 January 2023.
  12. News: December 17 . Russ Martin . The List – Bensimon Byrne .
  13. News: Slick new pre-election ad showcases Kathleen Wynne . 23 March 2023 . The Toronto Star . 13 November 2013 . en.
  14. Web site: Lebel & Bouliane and Mazen Studio Design Bensimon Byrne's Toronto Office . Interior Design . 5 January 2023.
  15. News: CBC's downsizing sets stage for growing ad agency Bensimon Byrne . The Globe and Mail . 14 August 2017 . 5 January 2023. Immen . Wallace .
  16. News: Singh . Harmeet . Bensimon Byrne hires its first chief strategy officer . 23 March 2023 . strategy . 18 May 2017.
  17. News: McARTHUR . KEITH . Harper ready to respond to attack ads . 23 March 2023 . The Globe and Mail . 1 December 2005 . en-CA.
  18. News: Galloway . Gloria . Martin reverses himself on attack ad . 23 March 2023 . The Globe and Mail . 13 January 2006 . en-CA.
  19. News: MCARTHUR . KEITH . Liberal attack ads answered anger with fear . 23 March 2023 . 29 June 2004.
  20. News: Tories, New Democrats unveil their first wave of election ads . The Hamilton Spectator . 3 May 2018 . en.
  21. News: Inside The Trudeau Liberals' Historic Climb To Power . HuffPost . 25 October 2015 . en.
  22. News: U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau's determined to take high road . 23 March 2023 . The Hill Times . en-CA.
  23. News: June 04 . Chris Powell . Bensimon Byrne lands U.S. vodka account . 23 March 2023.
  24. News: 13 August 2012 . Roughies 1989 Grey Cup win featured on anniversary stamp . 23 March 2023 . CBC News.
  25. News: International . Radio Canada . Canada's post office issues two new stamps on Ottawa's return to Canadian Football League . 23 March 2023 . RCI English . 19 June 2014.
  26. News: October 27 . Jennifer Horn . Jackson-Triggs has a wine for that . 23 March 2023.

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