Bending Spoons Explained

Bending Spoons S.p.A.
Type:Private
Founded: in Copenhagen, Denmark[1]
Hq Location:Milan, Italy
Subsid:Evernote Corporation

Bending Spoons S.p.A. is an Italian technology company, founded in 2013 and based in Milan. The company is known primarily for mobile applications that it develops or acquires.[2]

Immuni

On 17 April 2020, the Italian government released a statement on its website announcing that Bending Spoons had been selected to design and develop Italy's official COVID-19 contact tracing app, Immuni.[3] [4] The app was released on 1 June 2020.[5] It was initially released in four regions, then countrywide.[6]

The app did not receive significant adoption and successfully tracked less than 1% of the total confirmed positive cases reported during the period it was active.[7] The most commonly cited reason for not using the app was the lack of perceived effectiveness.[8]

Immuni was decommissioned on December 31, 2022.[9]

Acquisitions

In September 2022, Bending Spoons acquired FiLMiC[10] and converted its video-recording app FiLMiC Pro to a subscription revenue model.[11] In December 2023, the original FiLMiC team were laid off, and development of FiLMiC Pro was continued in-house by Bending Spoons.[12]

In November 2022, Bending Spoons agreed to acquire Evernote.[13] The acquisition was concluded in January 2023.[14] In July 2023, Evernote laid off all of its existing staff and announced it would relocate to Europe to be closer to Bending Spoons' headquarters.[15]

Bending Spoons made a series of acquisitions in 2024. In January, it acquired the assets of New York City-based mobile app developer Mosaic Group from IAC Inc.; subsequently, Mosaic's entire workforce of 330 staff members was laid off, as they were not part of the acquisition.[16] [17] Also that month, Bending Spoons acquired Meetup, a social media platform for organizing in-person and virtual activities.[18] [19] In April, the company announced that it would acquire Hopin, owner of the popular live streaming studio StreamYard.[20] Later in July, the company announced it had acquired digital publishing platform Issuu.[21] Also in July, the company agreed to acquire the Dutch file transfer service WeTransfer.[22]

See also

References

  1. Web site: Renzo Rosso's Red Circle Investments Takes Stake in Bending Spoons . 9 December 2021 . Zargani . Luisa . Women's Wear Daily.
  2. Web site: Bending Spoons Apps IVS Revenue & App Download Estimates . 2 July 2020 . sensortower.com.
  3. News: Pollina . Elvira . 1 April 2020 . Italy tests contact-tracing app to speed lockdown exit . 23 June 2020 . . EN.
  4. Web site: Ministry of Health. Ministry of Health (Italy). Contact tracing: Arcuri firma ordinanza per app italiana. 2 July 2020. www.salute.gov.it. IT.
  5. Web site: Italian Minister for Technological Innovation . Italian Minister for Technological Innovation . 3 June 2020 . IMMUNI APP available for downloading on the APPLE and GOOGLE stores . 29 June 2020 . innovazione.gov.it . en.
  6. News: Horowitz . Jason . Satariano . Adam . 1 June 2020 . Europe Rolls Out Contact Tracing Apps, With Hope and Trepidation . 2 July 2020 . The New York Times.
  7. Ussai . Silvia . Pistis . Marco . Missoni . Eduardo . Formenti . Beatrice . Armocida . Benedetta . Pedrazzi . Tatiana . Castelli . Francesco . Monasta . Lorenzo . Lauria . Baldassare . Mariani . Ilaria . 2022-06-20 . "Immuni" and the National Health System: Lessons Learnt from the COVID-19 Digital Contact Tracing in Italy . International Journal of Environmental Research and Public Health . 19 . 12 . 7529 . 10.3390/ijerph19127529 . free . 1661-7827 . 9223529 . 35742778.
  8. Isonne . Claudia . De Blasiis . Maria Roberta . Turatto . Federica . Mazzalai . Elena . Marzuillo . Carolina . De Vito . Corrado . Villari . Paolo . Baccolini . Valentina . 2022-06-10 . What Went Wrong with the IMMUNI Contact-Tracing App in Italy? A Cross-Sectional Survey on the Attitudes and Experiences among Healthcare University Students . Life . 12 . 6 . 871 . 10.3390/life12060871 . free . 2075-1729 . 9225335 . 35743902. 2022Life...12..871I .
  9. Web site: Salute . Ministero della . Dismissione Piattaforma contact tracing digitale e APP IMMUNI . 2023-04-24 . www.salute.gov.it . IT.
  10. Web site: 2022-09-04 . FiLMiC & Bending Spoons Join Forces. Changes to Subscription Model . 2024-01-12 . Newsshooter . en-US.
  11. Web site: Voss . Olaf von . 2022-09-08 . FiLMiC Pro Acquired by Bending Spoons – New Subscription Model . 2024-01-12 . CineD . en-US.
  12. Web site: Davis . Wes . 2023-12-03 . Bending Spoons confirmed it laid off all 22 of Filmic's original staff . 2024-01-12 . The Verge . en.
  13. Web site: Roth . Emma . November 16, 2022 . Evernote's getting acquired by mobile developer Bending Spoons . The Verge.
  14. Web site: 2023-01-06 . Evernote has been acquired — here's how its new owner can fix it . 2023-04-24 . TheNextWeb.
  15. Web site: Purdy . Kevin . 2023-07-10 . Evernote, the memory app people forgot about, lays off entire US staff . 2024-01-12 . Ars Technica . en-us.
  16. Web site: Leach . Kamaron . 2024-01-10 . IAC Divests Mosaic Apps to Bending Spoons in Deal Valued Above $100 Million . 2024-01-12 . www.bloomberg.com.
  17. News: Italy's Bending Spoons acquires Mosaic Group's digital assets from IAC . 10 January 2024 . Reuters.
  18. Web site: Roth . Emma . 2024-01-11 . Meetup got acquired by Bending Spoons. . 2024-01-12 . The Verge . en.
  19. Web site: Ferrari . Luca . 2024-01-08 . A New Home for Meetup . 2024-01-12 . Meetup Blog . en-US.
  20. Web site: Hundreds of millions in revenue and three acquisitions in 2024 — what’s behind Bending Spoons’ success? . 11 April 2024 . Sifted . 31 July 2024 . O'Brien . Amy .
  21. Web site: 2024-07-22 . Digital publishing platform Issuu acquired by Bending Spoons . 2024-07-22 . Editor & Publisher . en.
  22. News: Italy's Bending Spoons buys file sharing service WeTransfer . 31 July 2024 . Reuters . Pollina . Elvira . Weir . Keith . 31 July 2024.

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